The players’ association CEO, Andrea Gaudenzi, has devised a project of 92 pages to drive the sport forward, including plans for a Masters 1000 event on grass, increased prize money, and investments to appeal to a younger audience.
The powers-that-be of the ATP are planning a revised scheduled for the men’s tour, starting in 2022, when Madrid, Rome, and Shanghai should receive more days (11, possibly 12) for their tournaments, while extending their main draws from 56 to 64 players. The top players would have to play one more match, but with more resting days in-between – as of now, most seeds have to play five straight matches from Wednesday to Sunday. As for a further increase to 96 players, that appears to be off the table at the moment, since the tournaments don’t have as many courts as Indian Wells and Miami do. Rome and Madrid could only do it by shelving the women’s event, and that’s not a realistic option.
The project is still in the early stages, and it is very possible that it has “leaked” as an endearment to the players who are still choosing between the ATP and the new union founded by Djokovic and Pospisil, the PTPA. The message feels a little ambiguous, something like: “It will only happen without further internal turmoil.” The aspect that should captivate the players is mainly the increase in the prize money, initially set at 2.5 percent.
MORE TRANSPARENCY BY THE MASTERS 1000
This increment could be a lot more significant if a deal could be reached with the tournament owners vis-à-vis letting a neutral firm access their financial records. In this way, it would be possible, with massive costs and after some time, to ascertain once and for all the actual revenues of an ATP event on a bi-annual basis. The aim is to achieve more financial transparency in order to increase the players’ earnings. If the ATP could pull it off, the PTPA would virtually lose most of its arguments – however, it may take a while to do it.
The prime objective, as a matter of fact, would be to have a 50-50 split between the players and the organisers after expenses and taxes are paid. It wouldn’t be easy to convince the owners of the events, though, since they are the entrepreneurs actually endangering their finances, and this is why it’s never been done before. Moreover, such examination could end up uncovering greater combined financial losses than expected between the nine Masters 1000 tournaments, and that would drive the prize money into the ground, also an unprecedented instance. The new plan would include some sort of “financial solidarity” between them, which does not sound realistic.
The real goal of the players, anyway, is to access a bigger slice of the Slams’ revenues, of which they now get about 15% on average. However, the ATP has no jurisdiction over these events, which make up 58% of the sport’s net revenue. Gaudenzi’s dream can only come true if the seven stakeholders in the game (the Slams, the ATP, the WTA, and the ITF) reach an agreement – will they? History would point to the negative.
THE WAY FORWARD
In a past interview, Gaudenzi stressed the fact that tennis is the fourth most popular sport in the world (behind football, basketball, and cricket), but it only generates 1.3% of global sports revenues. The game’s earnings (about 2.2 trillion dollars) are divided, more or less equally, between ticket sales, advertising, and TV rights. However, among major sports, tennis draws by far the highest percentage of its income from the box office, and by far the lowest from TV rights.
I will add a few points to these data, points that would probably require a separate article by themselves:
- Just 55% of the fans watch live tennis. 30% watch highlights (probably because the matches take too long), and 12% follow the off-court activities of the players (rumours, private lives, pictures). It follows that digital content will only increase in amount, and this is why the ATP is thinking about creating its own media production center, rife with short and not necessarily match-related content. Of course, this would only work if the most marketable players would cooperate.
- Just like it’s happening this week with the US Open and Kitzbuhel, more ATP events would take place during the second week of a Slam, and several tournaments (the ones listed at the beginning of the article) would last 11/12 days instead of 7 or 8.
- After years spent planning a reduction of the Masters 1000 tournaments from nine to seven, now there’s a plan to add a tenth tournament on grass. Both Queen’s and Halle are pretty successful, so…
- The Masters 1000 would contribute some money to facilitate the expansion of TV coverage, and also to support some sickly ATP 250 events. In exchange for that, their status would be untouchable for 30 years. The same goes for the ATP 500 tournaments, which would contribute a lesser amount and would thus have a guaranteed license of “just” 15 years.
- As Gaudenzi has repeatedly underlined, tennis needs to appeal to the younger generations and to expand the fanbase. How? By developing a social media policy inspired by streaming giants like Netflix, Spotify, Facebook, Amazon, and Instagram.
- Betting data would need some consideration, particularly with regards to the streaming services that work within their domain – the idea would be to unify them. The ATP owns some of them, while the ITF has a 70-million-dollar deal with Sportsradar – so far, every association has fended for itself. Gaudenzi has created a committee involving executives from Apple Music, BWin, Facebook, and Amazon, and believes that it will take from three to five years to collect the necessary data, but only if the seven stakeholders will cooperate. Will that happen?
- Unlike Djokovic and Pospisil, Gaudenzi thinks that the money pool (currently set at 270 million dollars) needs to increase before there can be any talk regarding better redistribution of revenues. This is quite the ideological struggle, because, in the Italian manager’s view, the lower-ranked players would need to be patient for a few more years before seeing their bottomlines flourish. The ATP doesn’t have a claim to the Slams’ money, and its only big earners are the Masters 1000 (and not even all of them). Their income is usually similar to the prize money figure, which is not a lot, especially if some want a bigger and bigger slice of it.
Denis Shapovalov Handles Opelka To Reach Australian Open Fourth Round
The Canadian managed to get past his 6ft 11 American opponent in a match that lasted over three hours.
Denis Shapovalov is into the fourth round of the Australian Open after beating 23rd seed Reilly Opelka 7-6, 4-6, 6-3, 6-4 in three hours and two minutes on Margeret Court Arena.
The Canadian hit 39 winners and served 10 aces while limiting Opelka to just 17 aces. In contrast the American finished the match with a costly 46 unforced errors as Shapovalov booked his spot in the second week of the tournament.
” I think I did a really good job against Reilly (Opelka) today and I took a lot of my chances and managed to get a read on his serve,” said the world No.14.
Both players were doing a good job early on when it came to holding serve and at 3-3 it was the Toronto native who had three chances to break. On his third opportunity broke serve with his trademark backhand winner.
However, that break didn’t last long for Shapovalov as he struggled to consolidate the break and ultimately gave the break right back with a poor service game and it was back on serve at 4-4.
The first was decided by a tiebreaker and Shapovalov got the crucial break to take a 3-1 lead in the breaker which was enough for him to take the first set.
The second frame was much like the first with both players holding serve until 3-3 when Opelka broke serve. He was able to consolidate and serve out the set to level the match.
The third set stayed on serve until 3-2 and the momentum swung back in the Canadians favor. He got the break of serve this time using his forehand to great effect and served out the third to take a two sets to one lead.
Just like the third set the fourth set had no breaks until 3-2 when again the number 14 seed broke Opelka serve again and that break of serve was enough for him to serve out the match and the win.
After the match in his post-match interview, he was asked how he was able to limit his opponent to just 17 aces in the match.
” It’s never easy against Reilly (Opelka) but I am happy I was able to pull through and make it to the next round”. He said.
Shapovalov will face the number three seed Alexander Zverev in the round of 16.
Felix Auger-Aliassime Survives Australian Open Marathon
For a second time this week the Canadian was pushed but managed to win a tough four-set match against his Spanish opponent.
Felix Auger-Aliassime booked his spot in the third round of the Australian Open after beating Alejandro Davidovich Fokina 7-6, 6-7, 7-6, 7-6 in a match that lasted four hours and 20 minutes.
The Montreal native hit 58 winners and served 28 aces while Davidovich Fokina hit 51 unforced errors. It is the second time the 21-year-old has reached the last 32 in Melbourne Park in what is his third appearence.
The first game of the match was a nervy one for the world number nine as it lasted six minutes and it involved him saving two breakpoints before being able to hold serve. The opener stayed on serve until 2-2 when the Fokina came up with an impressive passing shot to set up two more chances for the first break of serve of the match and this time managed to convert. Three games later the Canadian fought back and broke right back to go back on serve.
It was a tiebreak which decided the first set. The Montreal native jumped out to a 3-0 lead before the Spaniard came back again to win the next four points but the Canadian responded again winning three straight points to take the breaker 7-4 and the first set.
The second set was another impressive performance on serve by both players and once again was decided by a back and forth breaker that this time was won by Davidovich Fokina to level the match.
The third frame was much the same as both players kept their level up and not much differentiated the two. This tiebreaker was much more straightforward as the Canadian jumped out to a 5-1 lead before closing out the third set 7-5 and taking two sets to one lead.
The fourth set stayed on serve until 2-1 when the world number 50 had a chance to break and was able to get it for a 3-1 lead before the Canadian was able to break back the following game to go back on serve.
For the fourth time, the set was decided by a tiebreaker and this one was super tight with the Canadian getting the crucial break to take a 4-3 lead and that one break was enough for him to serve it out.
Auger Aliassime will now face Dan Evans in the third round after the Brit was handed a walkover against Frenchman Arthur Rinderknech who pulled out of the match due to injury.
‘Best Feeling I’ve Ever Had’ – Underdog Christopher O’Connell Stuns Schwartzman At Australian Open
Prior to this week the 27-year-old had never won a main draw match at Melbourne Park or beaten a top 20 player.
World No.175 Christopher O’Connell has pulled off a major upset at the Australian Open by knocking out 13th seed Diego Schwartzman.
The 27-year-old wild card had only ever won one match in the main draw of a Grand Slam prior to this year but illustrated the talent that he has with a 7-6, 6-4, 6-4, win over Schwartzman. A player who is currently ranked 162 places above him in the rankings. Against the Argentine he fired a total of 44 winners and won 75% of his first service points on route to claiming his first win over a top 20 player.
“It’s the best feeling I’ve ever had on a tennis court. I’ve been playing tennis since I was four. To have moments like this it’s a dream come true.” O’Connell said during his press conference.
Despite the straightforward score, the match itself was a marathon. The opener alone lasted for almost 90 minutes with the underdog saving three set points whilst down 4-5 before prevailing in the tiebreaker. Then in the following two sets he broke Schwartzman three times in total.
“I knew how crucial that first set was. It was really warming up out there. It was really a battle back and forth. It was crucial to get that first set, especially in the heat,” he said.
A late bloomer on the men’s Tour, the Australian started to make a breakthrough last year by reaching his first quarter-final at the Atlanta Open where he defeated Jannik Sinner. During that year he also reached the final of a French Challenger event before withdrawing due to injury and reached the second round of the US Open.
O’Connell, who has been ranked as high as 111th in the world, credits his coach for helping him reach new milestones in the sport. He is mentored by former player Marinko Matosevic who reached a ranking high of 39th back in 2013 and made more than $2M in prize money during his playing career.
“The process didn’t start yesterday. It’s been happening all of last year,” he stated.
“I’ve been working with Marinko. He’s just really confident with how I want to play tennis now. It’s the first time I’ve really had a one-on-one coach literally every day with me.’
“Marinko was such a great player. All his knowledge of the game, he’s just putting it onto me.”
Next up for O’Connell will be the in-form Maxime Cressy who lost to Rafael Nadal in the final of the Melbourne Summer Set just over a week ago. The American defeated Czech qualifier Tomáš Macháč 6-1, 3-6, 6-1, 7-6(5), in his second round match.
“I knew I had good results in me. It’s just being consistent. I felt today was a consistent match from me,” he reflected.
“But the biggest thing for me is just staying healthy, not having these injuries where I miss two months of tournaments. I nearly missed five or six months last year. I can’t be doing that.’
“The belief is always there, but I just got to make sure my body’s healthy this year. I want to play a full year.”
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