The ATP plans larger draws, extended schedules for Madrid, Rome, Shanghai in 2022 - UBITENNIS
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The ATP plans larger draws, extended schedules for Madrid, Rome, Shanghai in 2022

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The players’ association CEO, Andrea Gaudenzi, has devised a project of 92 pages to drive the sport forward, including plans for a Masters 1000 event on grass, increased prize money, and investments to appeal to a younger audience.

 

The powers-that-be of the ATP are planning a revised scheduled for the men’s tour, starting in 2022, when Madrid, Rome, and Shanghai should receive more days (11, possibly 12) for their tournaments, while extending their main draws from 56 to 64 players. The top players would have to play one more match, but with more resting days in-between – as of now, most seeds have to play five straight matches from Wednesday to Sunday. As for a further increase to 96 players, that appears to be off the table at the moment, since the tournaments don’t have as many courts as Indian Wells and Miami do. Rome and Madrid could only do it by shelving the women’s event, and that’s not a realistic option.

The project is still in the early stages, and it is very possible that it has “leaked” as an endearment to the players who are still choosing between the ATP and the new union founded by Djokovic and Pospisil, the PTPA. The message feels a little ambiguous, something like: “It will only happen without further internal turmoil.” The aspect that should captivate the players is mainly the increase in the prize money, initially set at 2.5 percent.

MORE TRANSPARENCY BY THE MASTERS 1000

This increment could be a lot more significant if a deal could be reached with the tournament owners vis-à-vis letting a neutral firm access their financial records. In this way, it would be possible, with massive costs and after some time, to ascertain once and for all the actual revenues of an ATP event on a bi-annual basis. The aim is to achieve more financial transparency in order to increase the players’ earnings. If the ATP could pull it off, the PTPA would virtually lose most of its arguments – however, it may take a while to do it.   

The prime objective, as a matter of fact, would be to have a 50-50 split between the players and the organisers after expenses and taxes are paid. It wouldn’t be easy to convince the owners of the events, though, since they are the entrepreneurs actually endangering their finances, and this is why it’s never been done before. Moreover, such examination could end up uncovering greater combined financial losses than expected between the nine Masters 1000 tournaments, and that would drive the prize money into the ground, also an unprecedented instance. The new plan would include some sort of “financial solidarity” between them, which does not sound realistic. 

The real goal of the players, anyway, is to access a bigger slice of the Slams’ revenues, of which they now get about 15% on average. However, the ATP has no jurisdiction over these events, which make up 58% of the sport’s net revenue. Gaudenzi’s dream can only come true if the seven stakeholders in the game (the Slams, the ATP, the WTA, and the ITF) reach an agreement – will they? History would point to the negative.

THE WAY FORWARD

In a past interview, Gaudenzi stressed the fact that tennis is the fourth most popular sport in the world (behind football, basketball, and cricket), but it only generates 1.3% of global sports revenues. The game’s earnings (about 2.2 trillion dollars) are divided, more or less equally, between ticket sales, advertising, and TV rights. However, among major sports, tennis draws by far the highest percentage of its income from the box office, and by far the lowest from TV rights.

I will add a few points to these data, points that would probably require a separate article by themselves:

  • Just 55% of the fans watch live tennis. 30% watch highlights (probably because the matches take too long), and 12% follow the off-court activities of the players (rumours, private lives, pictures). It follows that digital content will only increase in amount, and this is why the ATP is thinking about creating its own media production center, rife with short and not necessarily match-related content. Of course, this would only work if the most marketable players would cooperate. 
  • Just like it’s happening this week with the US Open and Kitzbuhel, more ATP events would take place during the second week of a Slam, and several tournaments (the ones listed at the beginning of the article) would last 11/12 days instead of 7 or 8.
  • After years spent planning a reduction of the Masters 1000 tournaments from nine to seven, now there’s a plan to add a tenth tournament on grass. Both Queen’s and Halle are pretty successful, so…
  • The Masters 1000 would contribute some money to facilitate the expansion of TV coverage, and also to support some sickly ATP 250 events. In exchange for that, their status would be untouchable for 30 years. The same goes for the ATP 500 tournaments, which would contribute a lesser amount and would thus have a guaranteed license of “just” 15 years.
  • As Gaudenzi has repeatedly underlined, tennis needs to appeal to the younger generations and to expand the fanbase. How? By developing a social media policy inspired by streaming giants like Netflix, Spotify, Facebook, Amazon, and Instagram.
  • Betting data would need some consideration, particularly with regards to the streaming services that work within their domain – the idea would be to unify them. The ATP owns some of them, while the ITF has a 70-million-dollar deal with Sportsradar – so far, every association has fended for itself. Gaudenzi has created a committee involving executives from Apple Music, BWin, Facebook, and Amazon, and believes that it will take from three to five years to collect the necessary data, but only if the seven stakeholders will cooperate. Will that happen? 
  • Unlike Djokovic and Pospisil, Gaudenzi thinks that the money pool (currently set at 270 million dollars) needs to increase before there can be any talk regarding better redistribution of revenues. This is quite the ideological struggle, because, in the Italian manager’s view, the lower-ranked players would need to be patient for a few more years before seeing their bottomlines flourish. The ATP doesn’t have a claim to the Slams’ money, and its only big earners are the Masters 1000 (and not even all of them). Their income is usually similar to the prize money figure, which is not a lot, especially if some want a bigger and bigger slice of it.

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Diego Schwartzman Receives Threats On Social Media Following Shock Davis Cup Defeat

The world No.15 is the latest player to speak out about recieving abusive messages on social media.

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The weekend has been an emotional rollercoaster for Diego Schwartzman, who suffered ‘one of the worst’ losses of his career before helping secure victory for his country in their Davis Cup tie against Belarus.

 

On Saturday the world No.15 was stunned by unranked 18-year-old Daniil Ostapenkov who is yet to play a professional match on the pro Tour. Ostapenkov is currently ranked 63 in the world on the junior circuit. The comprehensive victory shocked the Argentinian team who was hosting the tie at the Buenos Aires Lawn Tennis Club.

Despite the shock upset, Schwartman managed to redeem himself the following day when he defeated Alexander Zgirovsky 6-1, 6-2. That victory handed his country an unassailable 3-1 lead in their tie and secured their place in the 2022 Davis Cup qualifiers which will take place next March.

Not only playing Davis, but in Buenos Aires, with a lot of people you don’t see, it’s not easy. My level can be and has to be much better. After the game on Saturday I had a difficult day in the spirit of being able to get up and enjoy with the group,” La Nacion quoted Schwartzman as saying.
“The most normal thing was that we won the series. It’s what everyone expected. But when you have a very difficult day at work like it was on Saturday and then you win, it excites you because you have some internal things withheld.”

Between those two matches, Schwartzman revealed that he was trolled on social media by some people unhappy about his loss in the tie. The 2020 French Open semi-finalist said he received criticism and even threats from some asking him to leave his home country. Something he admits affected him at times.

“It was one of the worst days of my career,” Schwartzman commented on his loss to Zgirovsky. “I lost to an unranked, inexperienced player. All that already affects (me) a lot. Although 80 or 90 percent of the people are always encouraging (me), there was a minority who criticized me with bad intentions.’
“I received threats, insults and requests not to return to Argentina. More or less, it affects (me)”.

Schwartzman is not the first player to speak out about online abuse. During the US Open Shelby Rogers said she was expecting to receive ‘death threats’ following her loss to Emma Raducanu who went on to win the title. Sloane Stephens has also previously spoken out about being the victim of racism online.

The 29-year-old says he has previously tried to interact with those who have trolled him on social media to find out why they are doing so.

Sometimes I start to answer some messages and I ask those people if they realize what they are sending,” Schwartzman said during his press conference. “The vast majority apologize and say they had not realized it. But at the moment it hurts. That very ill-intentioned criticism is the only bad thing about social networks.”

Schwartzman has won four ATP titles and earned more than $10M in prize money so far in his career.

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Spanish Veteran Feliciano Lopez Addresses Future On The Tour

23 years after he played his first main draw match on the ATP Tour, Lopez says his longevity in the sport has been achieved with the help of of some luck.

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Feliciano Lopez of Spain is pictured during the semi-final of ATP Fever-Tree Championships tennis tournament at Queen's Club in west London on June 20, 2019.

Feliciano Lopez has dismissed any speculation that he could retire in the coming weeks after saying he is taking life on the Tour in his stride.

 

The 39-year-old Spaniard is currently the second oldest player in the world’s top 200 after Roger Federer, who is a year older than him. Lopez made his ATP Tour debut at the 1998 Barcelona Open which was before the birth of Jannik Sinner and Carlos Alcaraz. In June he became the 10th active player to record his 500th win on the Tour.

Currently ranked 111th in the world, some are starting to wonder how much longer Lopez will continue playing. So far this season he has achieved a win-loss record of 9-19 with his best performance being a run to the quarter-finals of the Mallorca Open which was held on the grass. It was in Mallorca where he defeated Karen Khachanov who is the only top 30 player he has beaten so far in 2021.

I play year-by-year, the last 6-7 years have been like this, a tennis player at that age cannot think about extending his career. After turning 30 I have been lucky, I have obtained the best results of my career,” Lopez told reporters on Friday.
It is not very common for players my age, at (almost) 40 years to continue playing in the best tournaments.” He added.

Throughout his career, Lopez has impressively played in a record 78 consecutive Grand Slam tournaments dating back to the 2002 French Open. During that period he has reached the quarter-finals of a major tournament on four occasions.

“I don’t play to break records, what makes me most excited is to continue playing Grand Slams. For me, maintaining that record (78 consecutive Grand Slams played) is very nice, but more to follow. Being competitive,” he commented on the milestone.
“It is difficult for someone to overcome it because it is 20 years in a row without missing a great one. I have had continuity and enormous luck. Those of my generation are practically all retired.”

Away from the court, the former world No.12 is the current tournament director of the Madrid Open. Making him one of a few players historically to both be playing on the Tour and managing a tournament at the same time. Recently it was confirmed that Madrid will continue hosting it’s combined event until at least 2030 following a renewed agreement between the city council and the Madrid trophy promotion.

Lopez has won a total of seven ATP titles so far in his career and has earned more than $18M in prize money.

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ATP Moves Closer To Staging Five More 12-Day Masters 1000 Events After Board Approval

Changes are coming to the men’s Tour which includes a brand new ‘profit-sharing formular’ for players.

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Masters tournaments in North America, Europe and Asia are set to be expanded over the coming months after the ATP Board recently approved some ‘key aspects’ of their strategic plan.

 

In a letter issued to players, ATP chairman Andrea Gaudenzi said an agreement has been reached concerning a variety of topics, which include the expansion of various Masters 1000 events. It is understood that the plan is for Rome, Madrid, Canada, Cincinnati and Shanghai to be increased to 12-day events instead of just one week. Putting them more in line with Indian Wells and Miami. Tennis.com reports that under the new structure, ATP 250 events will also take place during the second week of those tournaments and they could receive a subsidy from the ATP Tour, provided by extra fees paid by the Masters tournaments.

Masters 1000 events are the third highest-ranked category events in men’s tennis after Grand Slams and the ATP Finals in terms of prize money and ranking points on offer. The series was first introduced back in 1990 but it wasn’t until 2009 that the name ‘Masters 1000’ was born. The number represents how many ranking points the winner receives.

Besides the proposed changes to the Masters series, the Board has also given a green light to “a new Profit-Sharing formula” and “long-term prize money levels.” The prize money increase is reportedly said to be 2.5 percent of a base level, plus a bonus pool with a 50 percent share of the collective profit of the Masters events.

“This represents significant progress for our sport and the way our player and tournament members operate under the equal partnership of the ATP Tour. It is only through the spirit of this partnership, transparency, and alignment of interests that we can truly maximise your potential and switch our focus to the competition we face in the border sports and entertainment landscape,” Gaudenzi wrote in his letter to players.

Part of the plan also include making changes to ATP Media, who are in charge of broadcasting the events. At present it is currently jointly owned by the Tour and each of the Masters 1000 events. However, in the future it has been proposed that those tournaments trade in their ownership rights for shares in ATP media. Exact details about this process have not been publicly disclosed and it is unclear if all of the tournaments would agree to such a move.

The ATP also wants to create a ‘Tennis Data Innovations’ which will be an independent entity.

All of these proposed changes are still subject to further agreement around additional matters. The ATP have been working on details of their strategic plan for the past 18 months.

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