The players’ association CEO, Andrea Gaudenzi, has devised a project of 92 pages to drive the sport forward, including plans for a Masters 1000 event on grass, increased prize money, and investments to appeal to a younger audience.
The powers-that-be of the ATP are planning a revised scheduled for the men’s tour, starting in 2022, when Madrid, Rome, and Shanghai should receive more days (11, possibly 12) for their tournaments, while extending their main draws from 56 to 64 players. The top players would have to play one more match, but with more resting days in-between – as of now, most seeds have to play five straight matches from Wednesday to Sunday. As for a further increase to 96 players, that appears to be off the table at the moment, since the tournaments don’t have as many courts as Indian Wells and Miami do. Rome and Madrid could only do it by shelving the women’s event, and that’s not a realistic option.
The project is still in the early stages, and it is very possible that it has “leaked” as an endearment to the players who are still choosing between the ATP and the new union founded by Djokovic and Pospisil, the PTPA. The message feels a little ambiguous, something like: “It will only happen without further internal turmoil.” The aspect that should captivate the players is mainly the increase in the prize money, initially set at 2.5 percent.
MORE TRANSPARENCY BY THE MASTERS 1000
This increment could be a lot more significant if a deal could be reached with the tournament owners vis-à-vis letting a neutral firm access their financial records. In this way, it would be possible, with massive costs and after some time, to ascertain once and for all the actual revenues of an ATP event on a bi-annual basis. The aim is to achieve more financial transparency in order to increase the players’ earnings. If the ATP could pull it off, the PTPA would virtually lose most of its arguments – however, it may take a while to do it.
The prime objective, as a matter of fact, would be to have a 50-50 split between the players and the organisers after expenses and taxes are paid. It wouldn’t be easy to convince the owners of the events, though, since they are the entrepreneurs actually endangering their finances, and this is why it’s never been done before. Moreover, such examination could end up uncovering greater combined financial losses than expected between the nine Masters 1000 tournaments, and that would drive the prize money into the ground, also an unprecedented instance. The new plan would include some sort of “financial solidarity” between them, which does not sound realistic.
The real goal of the players, anyway, is to access a bigger slice of the Slams’ revenues, of which they now get about 15% on average. However, the ATP has no jurisdiction over these events, which make up 58% of the sport’s net revenue. Gaudenzi’s dream can only come true if the seven stakeholders in the game (the Slams, the ATP, the WTA, and the ITF) reach an agreement – will they? History would point to the negative.
THE WAY FORWARD
In a past interview, Gaudenzi stressed the fact that tennis is the fourth most popular sport in the world (behind football, basketball, and cricket), but it only generates 1.3% of global sports revenues. The game’s earnings (about 2.2 trillion dollars) are divided, more or less equally, between ticket sales, advertising, and TV rights. However, among major sports, tennis draws by far the highest percentage of its income from the box office, and by far the lowest from TV rights.
I will add a few points to these data, points that would probably require a separate article by themselves:
- Just 55% of the fans watch live tennis. 30% watch highlights (probably because the matches take too long), and 12% follow the off-court activities of the players (rumours, private lives, pictures). It follows that digital content will only increase in amount, and this is why the ATP is thinking about creating its own media production center, rife with short and not necessarily match-related content. Of course, this would only work if the most marketable players would cooperate.
- Just like it’s happening this week with the US Open and Kitzbuhel, more ATP events would take place during the second week of a Slam, and several tournaments (the ones listed at the beginning of the article) would last 11/12 days instead of 7 or 8.
- After years spent planning a reduction of the Masters 1000 tournaments from nine to seven, now there’s a plan to add a tenth tournament on grass. Both Queen’s and Halle are pretty successful, so…
- The Masters 1000 would contribute some money to facilitate the expansion of TV coverage, and also to support some sickly ATP 250 events. In exchange for that, their status would be untouchable for 30 years. The same goes for the ATP 500 tournaments, which would contribute a lesser amount and would thus have a guaranteed license of “just” 15 years.
- As Gaudenzi has repeatedly underlined, tennis needs to appeal to the younger generations and to expand the fanbase. How? By developing a social media policy inspired by streaming giants like Netflix, Spotify, Facebook, Amazon, and Instagram.
- Betting data would need some consideration, particularly with regards to the streaming services that work within their domain – the idea would be to unify them. The ATP owns some of them, while the ITF has a 70-million-dollar deal with Sportsradar – so far, every association has fended for itself. Gaudenzi has created a committee involving executives from Apple Music, BWin, Facebook, and Amazon, and believes that it will take from three to five years to collect the necessary data, but only if the seven stakeholders will cooperate. Will that happen?
- Unlike Djokovic and Pospisil, Gaudenzi thinks that the money pool (currently set at 270 million dollars) needs to increase before there can be any talk regarding better redistribution of revenues. This is quite the ideological struggle, because, in the Italian manager’s view, the lower-ranked players would need to be patient for a few more years before seeing their bottomlines flourish. The ATP doesn’t have a claim to the Slams’ money, and its only big earners are the Masters 1000 (and not even all of them). Their income is usually similar to the prize money figure, which is not a lot, especially if some want a bigger and bigger slice of it.
Alexander Zverev Deserves More Respect According To Boris Becker
According to Boris Becker, Alexander Zverev deserves more respect from tennis journalists.
Boris Becker has claimed that Alexander Zverev deserves more respect despite Zverev failing to live up to his potential at Grand Slams.
Zverev has only reached one Grand Slam final in his career despite being a regular inside the world’s top ten as well as performing at regular ATP events.
This season Zverev played a limited schedule after recovering from an ankle injury but still managed to qualify for the Nitto ATP Finals.
However most critics have been loud when judging Zverev’s career as it was looking likely that he would be a regular Grand Slam champion.
The German has failed to live up to expectations but former Grand Slam champion Boris Becker believes Zverev deserves more respect.
Speaking to Eurosport Becker also said that Zverev’s father being the coach is a more than successful approach when it comes to the former US Open finalist’s career, “In my opinion, he doesn’t get enough respect from the tennis experts internationally,” Becker explained.
“They’re all talking about the young three or four, but don’t give Zverev, Medvedev or Rublev enough respect. He’s playing with his fist in his pocket a little bit, wants everyone show that he is not a thing of the past, but that his best time is yet to come.
“Surely his father knows best what is good for his son, but if you look into the box at the competition, you can also see changes.”
Becker has followed Zverev for most of his career so knows that the best is yet to come from the German.
Alexander Zverev will look to prove himself next season when he starts his 2024 season when he represents Germany at the United Cup.
Juan Carlos Ferrero Analyses Key Areas For Carlos Alcaraz’s Development
Juan Carlos Ferrero has outlined the next steps in Carlos Alcaraz’s development.
Carlos Alcaraz’s coach, Juan Carlos Ferrero has analysed the key areas for the Spaniard’s development heading into the 2024 season.
The former world number one’s season has come to an end after a successful year which saw him win the Wimbledon title as well as winning two Masters 1000 titles.
Alcaraz capped off an incredible season by reaching the semi-finals at the Nitto ATP Finals, where he lost to Novak Djokovic.
However there is a long way for the Spaniard to go if he wants to consistently go toe-to-toe with Novak Djokovic.
Speaking to Marca Alcaraz’s coach Juan Carlos Ferrero spoke about the Spaniard’s development and said that Alcaraz is too emotional, “Be more regular in games, not open doors. Sometimes there are mistakes and it is something that we have to improve a lot,” Ferrero commented.
“Although it is true that he opens doors, he always competes well and at the highest level. He knows it, the other day he already said that Novak doesn’t give you one. He has to improve his decision making and he will achieve that with experience. Carlos is very emotional and that sometimes helps him and other times not so much.”
It’s clear Alcaraz’s high-quality is there but to consistently do it against Djokovic is another task altogether as the Spaniard looks to go from strength-to strength next season.
One area that is clearly a priority for Alcaraz is physical conditioning especially considering what happened against Djokovic at Roland Garros earlier in the season.
Ferrero said that will be a clear focus heading into 2024 but couldn’t guarantee that Alcaraz will play a tournament before the Australian Open, “Because of the year and the fatigue he has been in, what he needs is rest and disconnecting for 8-10 days with his friends,” Ferrero stated.
“From there, the thinking must go back to working really hard, strong and well to start very strongly in Australia. One can never be sure of that. Sometimes you play a tournament and it doesn’t go well, you left home too early. There are many ways of thinking.
“This year we haven’t played Australia and he finishes number two. That means there is no urgency to play a tournament early. Carlos is a player who enters competition quickly, you don’t usually see him without rhythm.
“Although it is true that he becomes more dangerous from the round of 16, from the quarter-finals. I am confident that the two exhibition matches and the training sessions will help us play a good tournament.”
Alcaraz will be looking to play the Australian Open which starts on the 15th of January after the Spaniard missed last year’s tournament due to a leg injury.
Australian Open Chief Confident Nadal Will Play But Kyrgios’ Participation Uncertain
The tournament director of the Australian Open says he is ‘certain’ that Rafael Nadal will play at the Grand Slam even though the Spaniard has yet to outline his comeback plans.
Craig Tiley told reporters in Melbourne on Thursday he hopes to receive some clarity over Nadal’s intentions in the next couple of weeks but is confident he will play. However, the tennis official had previously claimed in October that the former world No.1 had already committed to play in the event before his team denied that statement.
Nadal, who has won 22 Grand Slam titles, hasn’t played a Tour match since his second round defeat at the Australian Open in January due to a hip injury. He was originally expecting to take an eight-week break but the recovery didn’t go to plan and he ended up having surgery. In May he confirmed that he will take an extended break from the sport to heal his body and admitted that retirement next year is a possibility.
“Rafa has been training, I follow him closely, probably every day because he’s a massive drawcard for us,” the Reuters News Agency quoted Tiley as saying.
“He wants to play, he’s obviously planning on playing. It all depends on how he pulls up.
“Hopefully in the next week or the next two weeks, we get some specific confirmation of that. I’m certain Rafa will be here because he’s not going to want to miss the opportunity to repeat what he did a couple of years ago.”
Earlier this month Nadal confirmed that he intends to return to the Tour but admits that he will continue to experience a degree of pain. Although he has yet to give any information about which tournament he will begin his comeback at. The 2024 season begins during the first week of January.
“I’m well, training, and happy. I’m at a good stage of my life,” atptour.com quoted Nadal as telling reporters in Barcelona.
“Until now I didn’t know if I would play tennis again someday, and now I genuinely believe I will. I’m still not ready to say when, but I’m able to train increasingly longer, and the progress is good.’
Will Kyrgios play?
Another player Tiley is eager to welcome back is home player and former Wimbledon Finalist Nick Kyrgios who has only played one Tour-level match this season due to injury. He underwent knee surgery in January and then tore a ligament in his wrist during the summer. As a result, the Australian currently doesn’t have an ATP ranking due to his inactivity.
“We have spoken to Nick, and he obviously wants to do the best he possibly can to give him the best chance to play in January,” Tiley said of Kyrgios.
“Whether he’s playing, whether he’s doing something else, Nick will be here in January and to get him to play will be great. But we’ve got to take it as it comes and he’s got to make sure he takes care of his health …”
Kyrgios recently worked as an analyst for the Tennis Channel during this year’s ATP Finals in Turin and gave a brief update on his ongoing recovery during a segment.
“After last year, I had such a great year, and I’m so hungry to get back out there,” the 2022 Wimbledon finalist commented.
“So I’m doing everything I can to get back out there. Obviously, you know how injuries are every day, just doing the rehab, doing the gym work.”
The Australian Open will begin on Sunday 14th January. Novak Djokovic and Aryna Sabalenka are the defending champions.
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