EXCLUSIVE: The ATP, Tennis Data And It’s Growing Demand - UBITENNIS
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EXCLUSIVE: The ATP, Tennis Data And It’s Growing Demand

Ubitennis speaks to the Head of Product at TDI. An independent joint venture between ATP and ATP Media that was formed in 2020 to manage and commercialise data across a variety of global markets

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By Federico Bertelli

Another Grand Slam is over. As customary, the days following the event is a good time to catch our breath. 

 

Ubitennis brings to our readers an interview with Anthony Taylor, Head of Product at Tennis Data Innovation (TDI). TDI is a branch of the ATP Tour. In our exclusive Q&A we discuss what Tennis Data Innovation is and why it is becoming a key component for every player. 

UBITENNIS: First of all, thank you for your time, Anthony. Let’s start with a brief overview about TDI and your role there. 

AT: It’s a pleasure to discuss TDI’s role in the tennis world with Ubitennis. I am the head of product at TDI, a role that encompasses promotion and development of initiatives by TDI. TDI, a joint venture between the ATP Tour and ATP Media created in 2020, is responsible for collecting, managing & commercialising data & streaming across all ATP events from Challengers to Masters 1000s.  As for data, we collect it from various sources, including chair umpire data and optical tracking (like Hawk-Eye data). We aggregate all available ATP-level data points and derive informative products for the market from them, operating in the realms of betting, media, and player performance.

UBITENNIS: You’ve given us a great overview of your operations. Speaking of data analysis, just to be clear: Can we say TDI is now the sole official entry point for ATP level data point registration? 

AT: Yes, TDI is the single source of truth for ATP event data. We collect data point by point from the chair umpire, what we call “level 1” data. But we don’t stop there. We collect deeper data to create advanced, easily understandable metrics that can enhance fan engagement and be used for player analysis. This approach is already established in other sports, like the NBA or Premier League football. We use various data sources beyond chair umpire data, including optical detections like Hawkeye and other providers. These provide spatial tracking of ball movement, player positioning, and shot physics (speed, spin, net height, etc.). With this comprehensive data, we fuel a range of metrics like winners, unforced errors, shot distribution (forehand/backhand, rally length, net points won), and even game pattern analysis (offensive and defensive shots, counterattack exchanges). 

We also focus on synthesizing these metrics into significant, easily interpreted numbers that reflect shot quality. We’re showcasing infographics on our X and Instagram accounts that do just this: offering comparative indices and ratings for shots on a scale of 0 to 10. The aim? To quantify how well a player is performing in a match compared to themselves, their opponent, and the tour average. 

Another interesting metric is on-court attitude: is a player predominantly offensive or defensive? Here too, we offer a condensed representation based on speed, spin, and shot depth. And we assess how well a player exploits offensive situations or manages defense. These insights are distributed through ATP media, enabling ATP TV commentators to provide advanced insights during broadcasts. We also make these metrics available to players via ATP TennisIQ, our player performance portal. 

UBITENNIS: You mentioned an analytics platform available to players, Tennis IQ. I’m curious to know more about what it offers to players and how they’re using it. 

AT: We have staff at tournaments providing support and guidance on using the platform, and the feedback has been positive. For instance, data expert Mike James, who works with Holger Rune, has utilized it. The idea is to democratize data analysis access, which often involves high costs. Now, players can download raw Hawkeye data for their data analysis teams or directly use the metrics and insights we provide on Tennis IQ. This opens access to certain types of information for everyone. There are service providers who continue to offer more refined analyses, but in any case, we’ve freed access to ATP data for player performance purposes. Our next step is to link game footage tags to shots, allowing coaches to recall video of each shot type.

UBITENNIS: Speaking of data’s role in engaging the public, what do you think is in store for the media? Do you have a strategy to standardize the use of new metrics, like expected goals in football? 

AT: Certainly, this is something we’re very aware of. Looking at American professional sports (like the NBA, NFL, MLB) and European football, statistics flow through media and betting spaces and are easily consumed by the public. It’s part of the storytelling. You can’t flood people with statistics, but a few targeted metrics can lay the foundation for a narrative that highlights new aspects or objectively explains trends. After all, our name signifies our ambition; we’re TENNIS Data Innovation, not just ATP Innovation. 

We want to help elevate the use of data & analytics across the sport. ATP Media commentators can also request on-demand statistics on dimensions they deem relevant; for example, analyzing Djokovic’s return performance across sets. We think it’s important to make these tools available to other broadcasters to elevate the entire experience. From an editorial perspective, it’s useful to provide these insights for constructing stories across the media ecosystem. Here too, we’re thinking not just about making tools available, but also about their ease of use and flexibility, possibly allowing for ad-hoc information requests through parametric query interfaces. The idea is to enable journalists to validate their story about a particular match and add depth to the narrative by highlighting and quantifying game patterns that are difficult to discern and quantify by eye. For example, we’ve presented analyses on social media about Sinner’s serve improvement in the second half of 2023 through succinct infographics.

Immagine

Source: X account ATP_insights

The goal is to move beyond elementary statistics like break points and first serves. We want to show the real reasons why a player performs a certain way or why a match has gone in a particular direction.

UBITENNIS: The objectives are clear, but what would you say is the strategy for implementing this ambitious plan? 

AT: At TDI, as you mentioned, we have social media accounts where we develop our analyses, which serve as laboratories to experiment with new ideas and gauge reactions to new metrics we propose. This testing ground helps us introduce these new ideas to ATP media, incorporating these nuances and perspectives into the content of ATP and ATP TV accounts. These aren’t for everyone; the idea is that we reach the public through commentaries, regardless of the platform (pay TV, free-to-air TV, OTT, etc.). The goal is to work closely with ATP media, where we have a significant fan base. It’s an organic strategy that touches on all points of contact, aiming to incorporate our insights into the narrative.

UBITENNIS: Moving to the betting space, what developments do you foresee and what metrics might bettors be looking at in the coming years? What could be the killer analytic in tennis? 

AT: We work closely with our partner in this space, Sportradar, to surface additional statistics for betting clients. We’re developing new products to provide more in-depth insights. In my opinion, performance rating, which synthesizes overall player performance into a single number, could stand out. For instance, in the Turin final between Sinner and Djokovic, Djokovic played an outstanding match: according to our performance rating, which ranges from 0 to 10, he recorded the highest value ever in an ATP match since we began our measurements. 

This validates the quality of the match and demonstrates that Djokovic’s victory was more due to his own merits than his opponent’s underperformance. Another example: Rune versus Djokovic in Turin. Rune played a high-level first set, and Djokovic was slightly below his level. However, when Djokovic raised the bar, Rune’s level began to drop, indicating his level was dropping. Finally, “momentum” could be another valuable metric for betting, as it provides immediate trend indicators for live betting.

UBITENNIS: Lastly, I’ve noticed that for some tournaments, ATP live scores provide richer statistics than others, particularly for ATP 250 and 500 clay tournaments where Hawkeye might not always be implemented. Can you confirm this? 

AT: We work closely with ATP tournaments. Historically, ATP data was presented by Infosys, and where Hawkeye was present, the statistics are complete. Any event where Hawkeye wasn’t present, Infosys were unable to present full statistics. However, I can say that we are now collecting richer data across all ATP tournaments.  In 2024, we aim to achieve uniformity in data collection and analysis for all ATP events.

ATP

EXCLUSIVE: Ex-No.1 Ana Ivanovic Backs Jannik Sinner To Wins More Slams

The former tennis star shares her thoughts about Italy’s new sporting sensation with Ubitennis.

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Image via https://twitter.com/anaivanovic/

Jannik Sinner’s triumph at the Australian Open was ‘incredible’ in the eyes of fellow Grand Slam winner Ana Ivanovic. 

 

At Melbourne Park Sinner became the first Italian player to win the tournament after staging an epic fightback against Daniil Medvedev in the final where he clawed his way back from two sets down to win. Something that has only been achieved in a title match at the Australian Open once before by Rafael Nadal. Earlier in the tournament, he also scored wins over fifth seed Andrey Rublev before ending Novak Djokovic’s 33-match winning streak in the semi-finals. 

The triumph of the 22-year-old has been hailed by Ivanovic who was two years younger than Sinner when she won the 2008 French Open. Ivanovic was one of the stars of women’s tennis during her playing days, winning 15 Tour-level titles and spending 12 weeks as world No.1. She was also runner-up at the 2007 French Open and 2008 Australian Open. 

It was incredible,” Ivanovic tells Ubitennis of Sinner’s latest achievement. “The way he played the whole tournament. He really showed mental strength and endurance. The way he strikes the ball with such a sweet spot was great to watch.”

One of those guiding Sinner on the Tour is experienced coach Darren Cahill who has also coached Ivanovic as part of the Adidas Player Development Program. Cahill has worked with some of the biggest names of the sport with his past clients also including Andy Murray, Lleyton Hewitt and Simona Halep. 

While the Australian is known by many in the sport, what is it like to work alongside him?

I always enjoyed working with Darren because he is so knowledgeable about tennis,” Ivanovic explained. 
“He was always giving me the best advice in the moments when you are the most under pressure. He always found words to calm me down and to point me in the right direction. 
“I was very happy when I saw him in Jannik’s box.”

Besides Cahill, Sinner’s team also includes co-coach Simone Vagnozzi, physio Giacomo Naldi and fitness trainer Umberto Ferrara.

Fame and the future 

Sinner was already a popular figure in his native Italy with thousands cheering on his run to the final of the ATP Finals in Turin last November. Shortly afterwards, he led his country to the Davis Cup title which was celebrated by a visit to the Quirinale Palace (residence of the Italian president) where he and his team mates were greeted by President Sergio Mattarella. 

However, his popularity has surged following his Australian Open win with his Instagram following reportedly increasing by around 800,000 to a total of 2.4M. To put that into context, the only active ATP players to have a larger following than him are Rafael Nadal, Djokovic, Carlos Alcaraz and Nick Kyrgios. 

He has held a one-to-one meeting with the Prime Minister of Italy, received congratulations from the Pope and visited the historic Rome Colosseum alongside two government ministers (Gennaro Sangiuliano and Daniela Santanché). 

It is fair to say that the tennis star’s profile is exploding which itself could pose a new challenge. Fortunately, Ivanovic has some advice for Sinner to follow in the coming months.  

“Now it is a different time with much more assent on social media vs in 2008 (when Ivanovic won the French Open),” she said. 
“I think the most important is to follow his path and his training, but I am sure he is doing that. He has a good team and support system behind him, so he can focus on his goals and rhythm.”

Should he stay on his path, the question remains how good could he become in the future? He is only the fifth Italian player to win a major singles title and the first man to do so since 1976. He also has 10 other ATP titles to his name and reached the semi-finals at Wimbledon last year. 

“He has a really good overall game style. He is mentally and physically super strong,” Ivanovic commented.
“If he just keeps doing what he is doing there are many more Grand Slam titles for him. I really enjoy watching him. He seems like a very nice person, which is very beautiful to see.”

Ivanovic, who married former football player Bastian Schweinsteiger and has three children, attended the Linz Open in Austria last week as a guest of honor. She recently announced a partnership with haircare company Schwarzkopf and has served as a National Ambassador for UNICEF Serbia since 2007. 

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EXCLUSIVE: Ukrainian Tennis Chief On Historic Australian Open Run, Russian Flag Incident And Exhibition Controversy

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Marta Kostyuk - Roland Garros 2023 (foto Roberto dell'Olivo)

The performances by a group of Ukrainian players at this year’s Australian Open have been hailed as a ‘fantastic example’ for future generations but a senior tennis official from the country. 

 

The executive director of the Ukrainian Tennis Federation (UTF), Evgeniy Zukin, has praised the historic breakthrough at Melbourne Park where three female players from his country have reached the fourth round of the same major for the first time in history. Marta Kostyuk, Elina Svitolina and Dayana Yastremska have all made it through to the last 16 of the tournament. Lesia Tsurenko also made it through to the third round before losing 6-0, 6-0, to Aryna Sabalenka. 

“We are incredibly happy and proud as this is an example of the fighting spirit and a fantastic example for future generations of Ukrainian players,” Zukin told Ubitennis.

The triumphs come during what is a difficult period in Ukraine’s history due to their ongoing war with Russia which has resulted in the deaths of at least 10,191 civilians, according to figures provided by the United Nations Human Rights Monitoring Mission in Ukraine (HRMMU). As the Russian invasion approaches its second anniversary next month, Kostyuk and her peers continue to use their platform to ensure that the world is not forgetting what is happening in their homeland. 

“If there was never a war in my life, I don’t think I would be able to grow this much as I grew in the last two years.” the world No.35 said after beating Maria Timofeeva on Sunday.

“I think it’s about the perspective, how you take it, because there are different things that are happening. But I think if you take them as a burden or, like, ‘Oh, why is it happening to me and it’s not happening to other people,’ or if you victimise yourself, which I think is normal. I think every person goes through this kind of feeling from time to time… I think the more you can minimise this feeling of being a victim, I think the easier it is to get through life.”

It isn’t just Kostyuk who has spoken out. Svitolina serves as an ambassador for the United24 campaign that aims to continue to bring awareness—and donations—to Ukraine’s ongoing war. Meanwhile, Yastremska spoke about the conflict during her on-court interview after beating Marketa Vondrousova. She revealed that earlier this year a rocket hit her grandmother’s house but she wasn’t hurt in the incident. They all also continue the practice of not shaking hands with Russian or Belarussian players following their match as a sign of respect to their army. 

Like his players, Zukin hopes the conversation around tennis and the war will continue to happen in the coming weeks. 

“Our girls try hard not only to win their matches but to send the World a message regarding the continuous war in Ukraine,” he said. “The UTF appreciates these efforts by the professional players a lot.”

The US Open flag argument

After her latest win, Kostyuk hit out at the US Open after its social media account published a post featuring her and the Russian flag of her opponent. Under current rules set out by the governing bodies, Russian and Belarussian payers are allowed to compete on the Tour but only under a neutral status. The tennis star accused the US Open of promoting ‘a murderous country and a country that uses its athletes as part of its propaganda.’ In a lengthy statement, she urged her sport to stop ‘promoting Russian peace.’ 

The United States Tennis Association, which runs the US Open, has not publically commented on the incident but the post has since been removed. Furthermore, in other posts featuring Russian and Belarusian players, they have not used their flags. Suggesting that human error could have been a reason behind the presence of the Russian flag. 

“I believe it is a human factor or the social media manager wanted to show that Ukraine beat Russia in particular,” Zukin commented.

“All Grand Slams, pro tours and the ITF continue no flag policy and no official teams policy.” He added.

Criticism should be towards those who play in Russia

Embed from Getty Images

Zukin is less understanding when it comes to a controversial event that was held last month during the off-season. In St Petersburg, the Northern Palmyra Trophies exhibition was held which features two teams facing each other. The event was sponsored by Gazprom which is an energy giant that is majority-owned by the Russian government. 

Among the participants was a group of non-Russian players which included Adrian Mannarino who has since defended his decision to play in the event. Other players included Spain’s Roberto Bautista Agut and Serbia’s Laslo Djere. Whilst Tour events are suspended in Russia, players are allowed to play exhibition events there if they wish to as they are independent contractors. 

“I’m a professional tennis player. I’m not into politics or anything. I just went there. I did my job. That’s what I did.” Mannarino recently stated. 

“I’m not supporting anything. That was a private event. That was not anything about political support. There’s nothing to talk about.”

However, Zukin believes players such as Mannarino have ‘something wrong with their ethics and morals‘ for choosing to play there. 

“When pro players are coming to play an exhibition event in a country which started an absolutely unnecessary war that lightened up into the biggest war in Europe since WWII, there is something wrong with their ethics and morals,” he said.

“This country (Russia) is responsible for the death of hundreds of thousands of people* and wiped out cities from the face of the Earth. And these guys are running after the big buck. They are putting a big stain on their reputation and show disrespect to all that has been affected by this terrible war.”

*NOTE: The exact death toll for the ongoing war is unclear. Besides the UN records of civilian casualties, reports claim that over 40,000 Russian soldiers and almost 9000 Ukrainian soldiers have been killed. Although these numbers have not been officially verified.  

Ukraine’s journey at the Australian Open continues on Monday with Svitolina taking on Linda Noskova and Yastremska playing two-time champion Victoria Azarenka. 

Meanwhile, Kostyuk has already booked her place in the quarter-finals and will play fourth seed Coco Gauff.

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Exclusive

Mats Wilander tells the 2024 story: Sinner is ready to win a Slam, but probably Djokovic is going to win them all [Exclusive]

“Winning the Davis Cup and beating Djokovic triggered something in Jannik” says former world No.1 and Discovery analyst Mats Wilander on the eve of the Australian Open.

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Mats Wilander (photo: Warner Bros. Discovery)

by Luca de Gaspari

It’s never easy to be successful in a second career after retiring from competition, especially after achieving extraordinary results. Yet in the case of Mats Wilander, it can be said that his adventure as a pundit for Eurosport/Discovery has certainly been lavish with satisfaction. Of course, it is difficult to surpass yourself when you have been No. 1 in the world and have won 7 Grand Slam titles, three of which in that magical year, 1988, the first year the Australian Open was played on the courts of Melbourne Park.

 

In an exclusive meetup with Ubitennis the Swedish champion was willing to converse on the topic which with us Italians could only be one, first and foremost: Jannik Sinner who is ready in the starting blocks, amid all the expectations in the wake of his exceptional end of the 2023. For sure Mats appeared to be brimming with excitement for the start of a new great year of tennis.

“The Australian Open is always the most interesting Grand Slam because players have had a little bit of a break and you don’t know who had a great offseason and what kind of confidence they have from the 2023 season. There’s the confidence for Jannik Sinner: does it carry him through to the next season?  Because he had an unbelievable finish of 2023 and does that confidence stay with him 1 1/2 months later?”

But where did Sinner’s improvements stem from? Wilander believes it all started with the quality of his service.

“We knew that his game was there. We knew that he is always improving something small here and there. Now he’s improved something big because the serve in the men’s and women’s game is one of the most important shots in the game again,” he said.

“I should say again because there was a time when… For Roger Federer it was important for sure but when Rafa Nadal was winning everything with Novak right there and Andy Murray, the serve wasn’t that important. They were physically very strong, they were very clever, they had no weaknesses in everything else and I think the way the game is going the serve is becoming very very important because you have to get some free points on your service game.”

“The guys are too good at hitting balls, they’re too good at covering the court today. Jannik Sinner improved his serve and that’s one of the hardest shots to improve and he improved his serve so much that he is suddenly as dangerous as Alexander Zverev with a big serve, Daniil Medvedev with a big serve. Suddenly he has that same weapon. We know how well he hits the ball, how well he competes, how well he moves, but he didn’t serve that well and now he does.”

“Carlos Alcaraz needs to improve his serve and when he does, then suddenly he’s going to be nearly impossible to beat. But Jannik with this serve improvement is hot he’s such a great player today, yeah such a great player.”

The real question is whether the level Jannik displayed in the 2023 autumn indoor swing (as well as outdoors in Asia) can be maintained when playing not only best of five matches but also having to cope with the tough Australian summer heat. And if he were not to win here in Australia, could 2024 be the year for his first Major? The three-time AO winner has little doubt.

“This year for sure and even in Australia. He’s had great Grand Slam tournaments. He could have won the US Open when he had a match point against Carlos Alcaraz. I believe he had a good chance of beating Casper Ruud if he had got to play him in the final.” He said.

“So I think that with his win against Novak in Davis Cup and obviously with the win in Turin as well I think that there he has proof in his mind “OK, I can beat the greatest player of all time”. I think learning how to play five sets for some players takes a little bit longer than other players and I think that there are a lot of little things that have to happen along the way and two very important things have happened to him: he beat the best player in the world at home and he won Davis Cup playing for his country. I think he’s going to learn so much from those situations that it’s going to translate into the Australian Open 100% for sure.”

“For sure now Australia and the conditions are the most complicated conditions that we have most probably in any Grand Slam. At the Australian Open, you have to be a little bit lucky and unfortunately for Jannik he is name is not Novak Djokovic. Djokovic will most probably play five matches out of seven at night and it’s cooler, there’s no sun and that is a big advantage for Novak Djokovic. Now it’s not unfair because he deserves to have that advantage. He’s proven that he is the one people want to watch so let’s put Novak at night most of the time. Roger Federer had the same situation. Rafa Nadal often had the same situation, so Jannik unfortunately is still kind of early in his career so he’s going to play.”

“One day he’s going to play at 1:00 in the afternoon, and it’s going to be 40°. The next match is going to play at 7:00 at night and it’s going to be 15°. The next match he is going to play indoors because it’s 50° and they have to close the roof. You have to be very able to adjust to the conditions and that’s the part with Jannik that I’ve seen improvements: he adjusted his serve, he’s adjusted sometimes hitting drop shots with a forehand, he’s adjusted becoming a much better volleyer, he’s even adjusted to be a great doubles player so he’s done so many smaller adjustments that another adjustment for him being the conditions in Australia I think it’s just a matter of time and I think time has come.”

“I think that he is up there with the 4 favourites to win the Australian Open. The number one is Novak Djokovic 100% for sure. Number 2 for me is Carlos Alcaraz and Jannik Sinner and then at number 3 comes Zverev, Tsitsipas, Medvedev, and Holger Rune. There are a lot of players that are right behind but to me, he belongs in that second group with Carlos Alcaraz being the favourites. Novak Djokovic is the clear favourite for sure.”

Since Djokovic is his clear favourite, we asked Mats if the Serb’s form may dip in 2024, after missing once again by a hair’s breadth, as in 2021, the calendar year Grand Slam last year.

“Most probably he had a good chance of winning Wimbledon. He had a good chance of winning the US Open when he lost to Daniil Medvedev.  OK not on the day. on the day Medvedev was a human wall. (For) Novak maybe the pressure and the pressure was more in that final against them because it was the last Grand Slam they had. At Wimbledon, there was less pressure because yes, he was the favourite to win, but you never know. So I think

“And the matches that he loses on the tour, they are two out of three sets. In Grand Slams three out of five he just doesn’t lose tennis matches to the young guys because he understands how to play defence and when to play defence. Like last year he was a little bit injured in his right leg and what does he do? He hit his forehand harder last year in Australia than he’s ever hit his forehand before. So he knows how to make these adjustments on the day, in the moment, and maybe that’s what we are still waiting for Jannik Sinner to be able to: in the moment make these adjustments that work out in his favour.”

“Nobody knows how to do that so I see no reason why again I’m going to predict that he wins all four slams because I predicted it a couple of years ago, I predicted it last year. I have been wrong, but it’s been very very very close, and I think that there’s a really really really good chance that he wins all four this year. I really do.”

So, the way Mats Wilander sees it, also 2024 is not bound to be a turning point. Yet, if his predictions were to miss the mark, it may be an Italian player who shall prove him wrong…

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