ATP's New Partnership With Saudi Arabia's PIF Gets Mixed Response From Murray, Medvedev - UBITENNIS
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ATP’s New Partnership With Saudi Arabia’s PIF Gets Mixed Response From Murray, Medvedev

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Massimo Calvelli (ATP) and Kevin Foster, Head of Corporate Affairs, PIF (source - X @PIF_en)

The formation of a new partnership between the governing body of men’s tennis and Saudi Arabia’s Public Investment Fund has been met with optimism and caution from two former No.1 players. 

On Wednesday the ATP announced a multi-year deal with the PIF which includes the naming rights for their ranking system. Under the agreement, the fund will also partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the ATP Finals, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027. It is understood that they will take over the courtside branding. No financial details have been publically announced but The Telegraph newspaper estimates it to be a ‘low seven-figure’ amount. 

In a press release, the PIF is set to also ‘actively contribute to ATP’s OneVision Strategic Plan.’ A plan that was first set out in 2020 to help revolutionize the sport and increase its appeal to fans around the world. 

“Our strategic partnership with PIF marks a major moment for tennis. It’s a shared commitment to propel the future of the sport. With PIF’s dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress.” ATP CEO Massimo Calvelli commented on the new deal. 

The Saudi PIF was created in 1971 so that the country could invest in numerous activities. As of July 2023, its value was estimated to be more than £500bn. In recent years they have invested heavily in sports with tennis being their latest target. However, critics accuse Saudi Arabia of using these investments to improve its image which has been tarnished by concerns over human rights violations. A process which is known better as sportswashing. 

Daniil Medvedev has previously played an event in the Middle Eastern nation and has signed on to play at their next multi-million dollar tennis exhibition, the King Six Slam, which will take place in October. 

“I think if we can make tennis bigger as a sport, more interesting for people, have more coverage, just in general more people will know tennis, who tennis players are,” Medvedev said following his second round win at the Dubai Tennis Championships on Wednesday. 
“I think it’s going to be good.”

However, Andy Murray is more cautious about the development. Also speaking to reporters in Dubai, the three-time Grand Slam winner says there is yet to be any clarity given on how the development will impact lower-level players and tournaments on the Tour. 

 “I don’t know exactly what it means by sponsoring the events. I don’t know what that will look like,” said Murray.
“One of my concerns is obviously actually more about the investment in lower levels of the game and the grassroots of the sport. I think that’s extremely important.”

Mohamed AlSayyad, who is Head of the Corporate Brand at PIF, says the partnership will incorporate their four sponsorship pillars which are inclusivity, sustainability, youth and technology. The inclusivity pillar is of particular interest. Whilst Saudi Arabia has hit back at those who have criticised their women’s rights record, they have stayed largely silent when concerns about the LGBT community have been raised. Same-sex relationships are not codified under Saudi law. However, they draw their legal framework from Sharia (Islamic law) which forbids homosexuality.

“As PIF expands its portfolio of innovative sponsorships, our commitment to ‘Invested in Better’ remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for the growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation. This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world.” Said AlSayyad

Saudi Arabia could also be entering into the women’s tennis market soon with it being considered as a possible hold for the WTA Finals. However, it is unclear when a final decision will be made. 

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Wrist Injury Threatening To End Holger Rune’s Olympic Dream

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Holger Rune will have a second medical opinion on Monday before deciding if he is fit enough to play at the Olympic Games, according to his team. 

The Danish world No.17 recently retired from his quarter-final match at the Hamburg Open due to a knee injury. The hope at the time was that his withdrawal would be just a precautionary measure ahead of the Olympics. However, he is also dealing with a second issue that appears to be more serious.

According to TV 2 Sport, Rune has been struggling with a wrist issue and underwent a scan on Sunday which his mother Aneke says ‘doesn’t look promising.’ Aneke is also the manager of her son’s career. Rune’s Olympic dreams now rest on the outcome of a second medical expert that he will visit tomorrow who has a better understanding of the sport. 

“Unfortunately, it does not look promising after the first medical opinion after the review of the scan of the wrist,” Aneke Rune told TV 2 Sport.

“We are waiting for two tennis-specific doctors who will give a second opinion tomorrow (Monday). Tennis wrists look different from regular wrists, so we’ll hold out hope for one more day.” 

Rune is one of three Danish players entered into the Olympic tennis event along with Caroline Wozniacki and Clara Tauson. The country has only won one medal in tennis before which was at the 1912 Games when Sofie Castenschiold won silver in the women’s indoor singles event. 

So far this season, the 21-year-old has won 27 matches on the Tour but is yet to claim a title. He reached the final of the Brisbane International and then the semi-finals of three more events. In the Grand Slams, he made it to the fourth round of the French Open and Wimbledon. 

It is not known when a final decision regarding Rune’s participation in Paris will be made.

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Hubert Hurkacz Undergoes ‘Knee Procedure’ Ahead of Olympic Bid

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Poland’s top player on the ATP Tour is not giving up on his dream of winning a medal at the Olympic Games despite recently undergoing a medical procedure.

World No.7 Hubert Hurkacz suffered a knee injury during his second round clash at Wimbledon against France’s Arthur Fils. In the fourth set tiebreak of their clash, Hurkacz dived for a shot but landed badly on his knee and required on-court medical attention. He then played two more points before retiring from the match. 

In a social media post published on Wednesday, the  27-year-old confirmed he underwent a procedure on his knee earlier this week but didn’t provide any further details.  Although Hurkacz has stated his intention to play at the upcoming Olympic Games in Paris, where the tennis event will be held on the clay at Roland Garros. 

“I had a knee procedure this Monday, but I’m feeling better already and my team and are dedicating extensive time each day to the rehab process.” He wrote on Instagram. 

“It’s a dream for every athlete to represent their country at the Olympics, and I want to make sure I am fully fit and ready before making the final decision to step on court. The aim is not only to participate, but to win a medal for my country.”

So far this season Hurkacz has won 34 out of 48 matches played on the Tour. He won the Estoril Open in April and was runner-up to Jannik Sinner in Halle. 

The Olympic tennis event is scheduled to begin a week Saturday on July 27th. Poland is yet to win a medal in the event but expectations are high with women’s No.1 Iga Swiatek also taking part. 

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Motivation, Pressure And Expectations – Novak Djokovic Targets History At Wimbledon

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image via x.com/wimbledon

Novak Djokovic has broken numerous records throughout his career but he still feels the pressure of trying to make history in the sport. 

The world No.2 is through to his 10th Wimbledon final where he will play Carlos Alcaraz, who beat him at this stage of the tournament 12 months ago. There is plenty on the line for the Serbian who could equal Roger Federer’s record for most men’s titles won at SW19 and break the overall record for most major singles won in the sport if he triumphs over the Spaniard. Djokovic currently has 24 Grand Slam trophies to his name which is the same as Margaret Court, who won some of her titles before the Open Era started. 

“Obviously I’m aware that Roger [Federer] holds eight Wimbledons. I hold seven. History is on the line.” Djokovic said on Friday after beating Lorenzo Musetti.

“Also, the 25th potential Grand Slam. Of course, it serves as a great motivation, but at the same time it’s also a lot of pressure and expectations.”

Coming into Wimbledon, there had been doubts over Djokovic’s form after he underwent surgery to treat a knee injury he suffered at the French Open. However, he has defied the odds to reach the final. His run has also seen him beat Alexi Popyrin and Holger Rune before getting a walkover in the quarter-finals from Alex de Minaur, who sustained an injury during the tournament. Then on Friday, he overcame a spirited Musetti in three sets. 

Despite the challenge, Djokovic has insisted that his expectations to do well are always high no matter what the situation is. During what has been a roller-coaster first six months of the season, he is yet to win a title this year or beat a player currently ranked in the top 10. Although he will achieve both of these if her beats Alcaraz on Sunday. 

“Every time I step out on the court now, even though I’m 37 and competing with the 21-year-olds, I still expect myself to win most of the matches, and people expect me to win, whatever, 99% of the matches that I play.” He said.

“I always have to come out on the court and perform my best in order to still be at the level with Carlos [Alcaraz] or Jannik [Sinner] or Sascha [Zverev] or any of those guys, Daniil [Medvedev]. 

“This year hasn’t been that successful for me. It’s probably the weakest results the first six months I’ve had in many years. That’s okay. I had to adapt and accept that and really try to find also way out from the injury that I had and kind of regroup.”

Djokovic hopes that a Wimbledon win will help turn his season around like it has done in the past for him. 

“Wimbledon historically there’s been seasons where I wasn’t maybe playing at a desired level, but then I would win a Wimbledon title and then things would change.” He commented.

“For example, that was the case in 2018 when I had elbow surgery earlier in the year, dropped my rankings out of top 20, losing in fourth round of Australian Open, I think it was quarters of Roland-Garros, and just not playing the tennis that I want to play. Then I won Wimbledon and then won US Open and then later on became No.1 very soon.”

Meanwhile, 21-year-old Alcaraz is hoping to stop Djokovic in his tracks. Should he defend his title at Wimbledon, he would become the first player outside the Big Three to do so since Pete Sampras more than 20 years ago. He has won their only previous meeting on the grass but trails their head-to-head 3-2. 

“I’m sure he knows what he has to do to beat me,” said Alcaraz.

“But I’m ready to take that challenge and I’m ready to do it well.”

When the two players take to the court to play in the Wimbledon final, Djokovic will be 15 years and 348 days older than Alcaraz. Making it the largest age gap in a men’s Grand Slam final since the 1974 US Open. Whoever is victorious will receive £2,700,000 in prize money. 

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