At the start of 2020 it was business as usual for Sports communications agency The Emilia Group and their partnership with tennis. January saw them collaborate with one of the sports biggest events, the Australian Open, followed by the Thailand Open a month later. It was all going to plan until the COVID-19 pandemic not only slowed down their business but forced them to find a new direction.
Tennis has been one of the heaviest affected sports due to the virus with all professional tournaments being cancelled for months during 2020. Victims included Wimbledon, which hasn’t been cancelled since the Second World War. Across the globe, players were left without any earning opportunities and businesses working in the sport faced a bleak outlook.
“We lost eleven events, most of which were cancelled or postponed in the space of a few weeks in March and April, including major events like the Olympic Games and Wimbledon,” Emilia Group director Eleanor Preston said during an interview.
“We’re a small business and in a matter of a month or so we went from being on course to having one of our most successful years since we started the company ten years ago to having our most challenging year by far.”
Over the past decade, Preston and co-director Faye Andrews have managed to establish The Emilia Group as one of the prominent businesses within the sports directory, the International Tennis Federation, two Grand Slam tournaments and an array of events in Asia have been just some of their clients in recent time. Still, their resume was not enough to shield them from COVID-19 with the company losing an estimated £110,000 in potential or confirmed business last year due to the pandemic.
On the other hand, other companies have had a different experience. LiveWire Sport is a BAFTA-winning content agency who have constructed some of Wimbledon’s most popular videos such as the ‘we cheer for them’ video which was narrated by Roger Federer.
“Working in the digital space meant that actually our ability to do our work was not affected hugely, and demand for the kind of services we offer was still high – albeit many of our clients had to balance up the decrease in revenue from live events with the desire to find a way to still engage with sports fans on a global scale and of course to deliver value for their commercial partners, often via social and digital,” Livewire Director and Co-Founder, Caroline Cheese, said.
“We worked with our existing clients to build campaigns to maintain fan engagement, whether that be via esports and gaming, or maximising archive.”
A change in tactics
Like other industries, diversification was the key for survival. Joining most of the population, The Emilia Group got on board with the use of online video chat platforms by launching their own ‘media lounge’ via Zoom. Their goal was to keep the tennis community together while there was no sport happening. Not only was the idea a success with the Tiebreak Tens group backing them, it is now something they intend to do for the foreseeable future.
“They proved to be really popular because people were really missing the informal interaction that you get at events – the chats in the coffee or the sandwich queue, the laughs and the gossip. We wanted to recreate some of that, albeit virtually,” Preston explains.
“It’s something that we plan to keep doing because we could see journalists having to cover events remotely for a while to come.
“I was a tennis journalist on the Tour before doing this job so I’ve spent a lot of the last twenty years travelling and packing or unpacking a suitcase. Tennis is a travelling circus and I love it but it’s also been nice to slow down and step away from it for a while and remember that tennis isn’t everything.”
For LiveWire the timing of the pandemic was ironically advantageous for the launch of a brand new app they have been developing. Its aim is to try and generate content from athletes quicker than before which plays into the hands of the COVID-19 restrictions with those taking part being encouraged to do so from home.
“The LiveWire Studio app is designed to get high quality video from athletes, ambassadors and fans to video editors as quickly as possible. Its launch proved timely, with many sports organisations looking for a way to film content remotely and to harness the power of user-generated content,” Cheese explained about the project.
Adapting was another key element for their survival with The Emilia Group receiving a reprieve from the Lawn Tennis Association. With professional events halted last summer, the LTA launched their own series of events for British players.
Their task was to help with the promotion of The Progress Tour which featured a female-only line-up.
“Faye was on-site for that and the tournament itself was very successful. Those early events were so important for showing how tennis could adapt to the pandemic and still host competitions in a safe way,” Preston points out.
Undoubtedly there is light at the end of the tunnel after what has been a turbulent year. Although the clouds of uncertainty are not going away just yet, Tennis’ return date in 2021 was thrown into chaos due to a plan allowing players to enter Australia in December being ruled against by the government. They will now be arriving from January 14th onwards. Besides questions being raised over the Australian Open, there are also fears even more of the smaller events could be chopped as a consequence in the coming months.
Preston is refusing to reach the point of despair as she aims to recover some of the revenue her company lost, like many around the world she hopes the rapid development of COVID-19 vaccines will help aid the recovery more rapidly when it officially comes into effect.
“There’s reason to be optimistic beyond that because even if the vaccines are rolled out more slowly than we are all hoping, the industry and the Tours have done a great job of adapting and showing that tennis can carry on in a safe and manageable way,” she said.
“I think we’ve all learned that there are different ways of doing things and that can be a good thing because it’s our job to make sure that we keep improving the service we deliver.”
Cheese is also optimistic but admits to having concerns about the long-term impact the pandemic could have on the foundations of sports such as tennis.
“The fact that we have weathered the storm so far means I think we remain confident about the future. My main concern is for the smaller sports, events, leagues and clubs, as well as for the long-term impact of the pause in grassroots sport,” she said.
The financial impact of COVID-19 on tennis has been widespread. In Britain, the LTA has seen an estimated 40% fall in income which is roughly £30 million. Meanwhile, across the Atlantic this year’s US Open took place despite a 80% drop in revenue compared to 12 months prior.
Old-Timers’ ‘Big Three” Face Unpredictable Future
This past weekend, both Nadal and Djokovic were pushed to the limit – will they be the men to beat for much longer? Long-time tennis columnist James Beck gives his take.
Dominic Thiem broke into the party at last year’s U.S. Open.
But Rafa Nadal came right back with his answer in the moved-back French Open and Novak Djokovic opened this year by winning the Australian Open.
And, suddenly, everything looked okay for the old-timers on the men’s tennis pro tour.
But is it?
IS EVERYTHING OK FOR OLD-TIMERS?
Sure, Nadal came through again on Sunday to do his part for the old-timers by out-lasting young Greek Stefanos Tsitsipas in the Barcelona final, taking his 12th title there on a court named in his honor.
It isn’t that Nadal looks tired or anything, except maybe in allowing Tsitsipas to come back from two sets down in the Australian Open and then looking un-Nadalish in a loss to Russian budding superstar Audrey Rublev in the Monte Carlo tournament.
Just this past week, Russian tour rookie Aslan Karatsev pushed Djokovic all over his home court in Belgrade in the Serbia Open.
And, of course, no one probably remembers when Roger Federer was last seen in a showcase situation.
TIME TO START WORRYING?
So, maybe it is time to worry about the old-timers, 39-year-old Federer, 34-year-old Nadal and 33-year-old Djokovic.
If Nadal and Djokovic can hold off the new crowd through the French Open and Wimbledon, that might be about the best that fans of the old-timers can hope for.
The U.S. Open probably is a toss-up between the three Russians (that’s including maybe already superstar Daniil Medvedev), Tsitsipas, young German Alexander Zverev and Thiem.
These young guys (Medvedev, Thiem, Tsitsipas, Zverev and Rublev, Nos. 3-7, respectively) occupy the last five places in the top seven positions in the latest world rankings, with old-timers Djokovic and Nadal serving as guides at Nos. 1 and 2, respectively.
Of course, you can’t overlook Matteo Berrettini and 19-year-old Jannik Sinner, a pair of Italians that appear capable of joining the “Russian Trio” in dominance of the tour, with help from Thiem, Zverev and Tsitsipas.
RAFA FANS CAN’T RELAX
In the case of Nadal, fans never knew when to relax, sort of like the Los Angeles Dodgers who have gone from “Wonder Men” to “Wonder What’s Next Men” during the past 10 days of major league baseball in the United States.
The Dodgers were up 7-1 late in a game and end up losing in extra innings to the San Diego Padres? Of course, Nadal failed to close out Tsitsipas while holding a 5-4 lead and two match points in the second set in the Barcelona final. After that, fans were never quite sure of how famous-finisher Nadal might end up against the fiery, hard-hitting, highly athletic 22-year-old Greek.
TSITSIPAS MAY BE BIGGEST CHALLENGE
Although Rublev manhandled Nadal in the Monte Carlo quarter-finals, it now appears that Tsitsipas might be Nadal’s biggest challenge to overcome in winning a 14th French Open title. Yes, even ahead of Djokovic, who appeared to run out of gas against the steady, big-hitting Karatsev.
A year from now, we may be talking about Karatsev in the same breath as Thiem, Medvedev, Rublev and Tsitsipas.
As for the “Big Three” old-timers whose combined age of 106 is nine years more than that of the quartet of the possible future “Best Four” of Thiem, Medvedev, Rublev and Tsitsipas.
Yes, the upcoming French Open is critically important to the immediate future of Nadal, and maybe Djokovic. Go three steps further to Wimbledon, the U.S. Open and next year’s Australian Open, and the top of men’s tennis might have an entirely different look from the current one.
James Beck’s columns are available on the Charleston (S.C.) Post and Courier newspaper’s web-site at postandcourier.com. He can be reached at Jamesbecktennis@gmail.com.
What Stefanos Tsitsipas’ Monte Carlo Win Tells Us About The Upcoming Clay Season
The Greek produced some brilliant tennis in Monte Carlo and also had some luck on his side. The question is how will Novak Djokovic, Rafael Nadal and others respond over the coming weeks ahead of the French Open?
The 2021 clay court campaign was officially launched last week at the Rolex Monte-Carlo Masters, and surprisingly the greatest clay court player in the history of the game did not win this prestigious tournament. Rafael Nadal was upended 6-2, 4-6, 6-2 by the Russian powerhouse Andrey Rublev in the quarterfinals. To be sure, the Spaniard was far from his zenith, playing abysmally at times, serving no fewer than five double faults in a nightmarish opening set, fighting himself as well as an inspired opponent who was potent, unrelenting and patient.
Nadal’s departure virtually ensured a final round clash between Rublev and the Greek stylist Stefanos Tsitsipas, and that is exactly what transpired. Tsitsipas glided through the week without ever being stretched to his physical limits, conceding only 28 games in five matches, performing with both verve and consistency. This highly charged individual kept his emotions under control and clearly enjoyed his tennis over the course of the week, putting on one remarkable shotmaking display after another.
He was not only good and perhaps great, but also lucky. Removed from the Greek’s potential semifinal path was none other than Novak Djokovic, who had not yet lost in 2021. Djokovic was not the favorite in Monte Carlo because only Nadal could wear that label on the red clay, but the Serbian was looking at the very least for a good run. Like Nadal, he was playing his first tournament since the Australian Open, and the long layoff was not beneficial.
Djokovic did play a solid and disciplined match in his initial appearance after a first round bye, colliding with the enormously promising Jannik Sinner in the second round. Sinner had come off his first final round showing at a Masters 1000 event in Miami, and Djokovic clearly took his contest with the 19-year-old Italian upstart very seriously. He clipped Sinner 6-4, 6-2 with a first rate performance. His defense was especially impressive. The soon-to-be 34-year-old frustrated Sinner time and again with his anticipation, wing span, uncanny ball control and a cluster of backhand drop shots that were all highly effective. He treated that match like a big semifinal or final.
Yet Djokovic was in an entirely different frame of mind when he took the court to face Dan Evans in the round of 16. He had never played Evans before. Perhaps his unfamiliarity with the British player’s game was detrimental to Djokovic on this occasion, but the fact remains that his duel with Sinner was also a first time meeting. Djokovic seemed devoid of his usual intensity and purpose against Evans. He was not bearing down on the big points. Evans was beating him to the tactical punch. Moreover, Djokovic was defeating himself with far too many unprovoked mistakes. Before he knew it, Djokovic was down two service breaks in the opening set, trailing 3-0, looking listless and somewhat dazed.
He managed to bounce back to 4–4, only to drop two games in a row to lose the set. In the second set, Djokovic led 3-0 but was still not really finding the range off the ground and failing to locate his serve with the precision he needed. A wily Evans rallied to reach 4-4 but Djokovic had a set point with the British player serving in the tenth game. That point symbolized his uneven performance that day; Djokovic was set up for a routine backhand and drove his two-hander inexplicably into the net. Evans stopped Djokovic 6-4, 7-5.
The British competitor then accounted for David Goffin in the quarterfinals, but Tsitsipas picked him apart ruthlessly 6-2, 6-1 in the semifinals. Rublev had a much tougher road to the final. He narrowly moved past the ever tenacious workhorse Roberto Bautista Agut in a three set, round of 16 encounter that set the stage for his battle with Nadal. Rublev exploited Nadal’s serving woes in the first set and took it easily before moving in front 3-1 and 4-2 in the second. He had break points in both the fifth and seventh games, but could not convert as a bold Nadal would not buckle under pressure.
On a run of four games in a row, Nadal took the match into a third set, but Rublev stood his ground commendably and came away with a 6-2 4-6, 6-2 triumph, breaking Nadal three times in the opening set and three more times in the third. Then Rublev halted Casper Ruud in straight sets for a place in the final.
On paper, the Tsitsipas-Rublev title round contest seemed certain to be a hard fought and close battle. They had split six prior head to head appointments. But Rublev was seemingly spent after a hard week’s work while Tsitsipas was fresh, confident and in utter control from the baseline with his much greater variety of shots. Tsitsipas deservedly ousted a somber and below par Rublev 6-3, 6-3.
So how are we to interpret what happened in Monte Carlo in terms of what to expect from this juncture forward on the clay as the players look to peak at Roland Garros? Let’s start with Tsitsipas. There is no doubt that he had a terrific week and this important triumph was in many ways long overdue. Back in 2018, he was the runner-up to Nadal at the Masters 1000 tournament in Canada, upending Djokovic for the first time along the way. That was only his seventh Masters 1000 tournament appearance and he sparkled all week on the hard courts. In Madrid the following year, Tsitsipas stunned Nadal on the clay in the semifinals before losing the final to Djokovic. At the end of that memorable 2019 season, Tsitsipas captured the biggest title of his career at the ATP Finals in London.
Last year, as the pandemic disrupted the world, Tsitsipas only had the opportunity to play three Masters 1000 events and his best showing was a semifinal appearance in Cincinnati. We must remember that he has been a consistent danger to everyone at the Grand Slam tournaments as well, reaching his first major semifinal at the Australian Open in 2019, ousting Federer in Melbourne before losing to Nadal. Last year at Roland Garros, Tsitsipas was a force again, cutting down Rublev, reaching the semifinals and taking Djokovic to five sets. And just a few months ago in Melbourne, Tsitsipas made it to his second Australian and third Grand Slam tournament semifinal, bowing out there against Daniil Medvedev.
And so, ever since 2018, Tsitsipas has shown over and over again that he is a player built for big occasions and eager to put himself on the line against the best players in the world. This win in Monte Carlo is no guarantee that he will be around for the latter stages of Roland Garros 2021, but the view here is that he is a superb all surface practitioner who can play top of the line tennis anywhere he wants. No matter how he performs between now and the start of Roland Garros at the end of May, by virtue of his Monte Carlo breakthrough victory at a Masters 1000 event Tsitsipas has positioned himself as a very serious contender in Paris. He will have the belief that his chances are as good as anyone’s outside of Nadal and perhaps Djokovic.
How should the other leading candidates be assessed as Monte Carlo fades into the background and the other clay court tournaments unfold? I don’t believe Nadal will be down in the dumps after his loss to Rublev. He knows it was one of those days when he came upon an opponent bludgeoning the ball ferociously on an evening when the air was cool and the wind was burdensome. Nadal can handle swirling winds as well as anyone in tennis, but the colder air hindered him considerably and took the “hop” out of his signature forehand. He could not make Rublev play enough shots from up above his shoulders.
This week, Nadal is the top seed back home in Barcelona. I fully expect him to be the victor at one of his favorite tournaments for the twelfth time. Rublev and Tsitsipas are both entered in the Spanish tournament as well, and could meet in the penultimate round. Nadal’s draw leads me to believe he can’t lose in Barcelona prior to the final. Moreover, having just come off a loss in Monte Carlo, Nadal would be awfully eager to either avenge his loss to Rublev in Monte Carlo or strike back at Tsitsipas, who surprised the Spaniard in a five set quarterfinal at the Australian Open. Nadal was up two sets to love in that skirmish and lost from that position for only the third time in his illustrious career. Roger Federer rallied from two sets down to overcome Nadal in a scintillating 2005 Miami final, and a madly inspired Fabio Fognini did the same thing to Nadal under the lights at the 2015 U.S. Open.
Djokovic is also back in action this week at the ATP 250 event in Belgrade. Performing in front of his home fans should inspire Djokovic to make amends for Monte Carlo and perhaps come away with his 83d career title on the ATP Tour. There will be some formidable players in Belgrade joining Djokovic, including Australian Open semifinalist Aslan Karatsev, the surging American Sebastian Korda and the Italian No. 1 Matteo Berrettini. The field is reasonably strong, but Djokovic surely has a significant opportunity to take the title and ignite his clay court campaign.
Originally, Dominic Thiem was supposed to be in Belgrade but he pulled out. The Austrian will wait for the Masters 1000 events in Madrid and Rome to perform on the clay after a disconcerting start to 2021. Having claimed his first major at the U.S. Open last September before suffering a hard fought loss to Medvedev in the final of the ATP Finals a few months later, Thiem seemed certain to be pushing hard to supplant Djokovic and Nadal at the top in the ATP Rankings.
But he commenced 2021 dismally. After a 6-4, 6-4, 6-0 round of 16 defeat at the hands of Grigor Dimitrov at the Australian Open when he was apparently dealing with an injury, Thiem won only one match combined in Doha and Dubai. He has not played since. His match record for the season is 5-4. And so how he fares in Madrid and Rome en route to Roland Garros could be critical to his fortunes for the rest of the year. Of his 17 career ATP singles crowns, ten have been on clay. Moreover, the big hitting and industrious Austrian has been in two French Open finals. But now he seems to be struggling immensely with his confidence. He is clearly at an emotional crossroads.
I must reaffirm my feeling that Nadal will be the victor in Barcelona and Djokovic will be the champion in Belgrade. The leading players will then have a week off before heading to Barcelona and Rome. Those will be fascinating clay court festivals. I believe Tsitsipas will make a strong bid to win one of those titles, as will Rublev. In that crucial two week stretch, Sascha Zverev will prove once more how capable he is on the clay. The German won his first Masters 1000 title on clay in Rome four years ago. He will be in the thick of things again this year in both Madrid and Rome.
Thiem will make his presence known significantly in at least one of those tournaments. But what are we to make of Medvedev? All ten of his career titles have been secured on hard courts; he has yet to win a clay court tournament. Moreover, he had to pull out of Monte Carlo with COVID-19. Perhaps the world No. 2 will be back next month to compete favorably on the clay, but it is doubtful that he will be at peak efficiency.
Nadal has always had issues with the altitude in Madrid. It is surely his least favorite of all the important clay court events. He has won Monte Carlo and Barcelona eleven times each, and Rome nine times. Across his sterling career, he has taken 60 of his 86 career titles on the clay (producing an astounding 447-41 match record), including an unimaginable thirteen French Opens. But he has won Madrid only four times on clay (adding one more title in that town indoors on hard courts). So I am picking someone else to be victorious in Madrid this time around. It may come down to Djokovic, Zverev and Thiem as the three main contenders. Sinner will be in the mix as well.
Rome? Although Djokovic took his fifth title there last year, I am looking for Nadal to claim his tenth title this year. Meanwhile, Roger Federer is returning to the clay in Geneva for the ATP 250 event the week after Rome, followed by his 19th appearance at Roland Garros. The 2009 French Open champion is surely not going to secure a second title this year. But Federer loves playing at Roland Garros. He can reach the second week with the right kind of draw, but will likely lose either in the round of 16 or quarterfinals, with an outside chance to make the semifinals.
That is as far as I will go with my Roland Garros projections. I want to see how the top players fare in Madrid and Rome before making any serious predictions for Paris. In the mean time, I can’t wait to watch what transpires over the next month as the leading competitors go into head to head combat on a surface which brings out the best and most artistic tennis from many in the upper regions of the sport. This is when it all comes alive in the world of tennis.
Steve Flink has been reporting full time on tennis since 1974, when he went to work for World Tennis Magazine. He stayed at that publication until 1991. He wrote for Tennis Week Magazine from 1992-2007, and has been a columnist for tennis.com and tennischannel.com for the past 14 years. Flink has written four books on tennis including “Dennis Ralston’s Tennis Workbook” in 1987; “The Greatest Tennis Matches of the Twentieth Century” in 1999; “The Greatest Tennis Matches of All Time” in 2012; and “Pete Sampras: Greatness Revisited”. The Sampras book was released in September of 2020 and can be purchased on Amazon.com. Flink was inducted into the International Tennis Hall of Fame in 2017.
No Questions For Hurkacz: Who Is To blame? Fans Blast Reporters, But Is It Really Them?
Hubert Hurkacz goes to the interview room but nobody is connected. A social media storm ensues, but not many people know how things really work
Among the funny videos published by Tennis TV last Tuesday on their social media accounts, there is some footage from Hubert Hurkacz’s press conference after his successful debut in Monte Carlo against Italian qualifier Thomas Fabbiano.
No journalist was connected with the press conference (let’s remind everyone that even the few journalists present onsite in Montecarlo are required to use video conferencing to talk to players, due to the ATP’s COVID-19 protocol), nobody asked questions to the Miami Open champion, who was able to fulfill his press obligations in less than a minute recording a vocal message in his native language for the Polish press.
The ATP did not appreciate having to submit the player to a press conference where no questions were asked, especially because it happened twice on the same day: Dusan Lajovic, too, was taken to the interview room after his defeat against Daniel Evans, but no questions were asked.
And it almost happened the same also to Fabio Fognini: at the start of his press conference, only Ubaldo Scanagatta and Alessandro Stella from Ubitennis were connected online. As some of you may know, Fognini does not talk to Ubitennis and has been doing so for several years, but in order to avoid another debacle, the ATP moderator invited Ubaldo to ask a question and Fognini felt compelled to respond.
Of course, social media users were quick to blame the accredited media addressing all sort of insults towards those journalists present in Montecarlo (although very few were actually present at the Country Club, but not many people knew that) who they believed were guilty of snubbing Hurkacz’ press conference, probably because they were not very familiar with press conference procedures.
Before I move on to explain what has happened, just a few words from me: I have not decided to write this piece as a justification for journalists, neither to complain about the problems we face while doing our job. Nobody is forcing me to do what I do, I’m here by choice and I am happy to do what I do, but I would like to explain that sometimes things are not as black-or-white as they may appear at first.
Every media accredited to a tournament is entitled to request an interview with a player on a day when this player is scheduled to compete: the request has to be submitted in writing to the ATP Communication Manager in charge, normally by email, as early as possible during the day. It has to be specified when we want to talk to the player (normally, after their match, or their last match if they play more than one), if we are requesting a one-on-one interview or a press conference for multiple media to attend, and if we want to talk to the player regardless of the result of the match or only if they win.
Evidently, someone had requested to talk to Hurkacz, but then decided not to take part in the press conference. This should not happen, but let’s see how events may have unfolded.
Usually, at the end of the match, an ATP Communication Manager approaches the player, explains to him (or her, in case of WTA tournaments) the requests that have been received and agrees on a time for the media commitments. In case journalists are present on-site, a public announcement is made in the media room about the agreed time for the interview or press conference; since now most reporters are working remotely from home, there is a WhatsApp chat where all the interview times are noted, and a reminder is sent right before the player walks into the interview room.
In this case, no announcement for the time of the interview had been made, and the only message sent on the chat was the one advising that Hurkacz had already arrived in the interview room.
Since last year, all of us who cover tournaments year-round have had to get accustomed to a new way of working, as did many other workers all over the world. While we are present onsite at a tournament, we live and breathe the event, we spend hours and hours in the media room and we are totally absorbed by the tournament. Now that we are watching matches on TV and we work remotely from home, the full immersion effect has gone, and we all need to balance the coverage of tournaments with the tasks of our everyday life. For example, at tournaments journalists can usually avail of a cafeteria to have their meals; at home, I don’t have a cafeteria, if I want to eat, I need to cook my meals myself, and sometimes also go to the supermarket to get groceries. This requires time, and in tournaments where matches start at 11 a.m. and go on until way past midnight (like the Miami Open, for example), this means we sometimes have to find some time to get away from the PC and attend the more mundane tasks of everyday life.
Not receiving any kind of forewarning of when a press conference may take place is incredibly inconvenient, because it does not allow us to plan our work and schedule the breaks to take care of everything else, from doing laundry to walking the dog. Especially because or job is not just attending press conferences, it’s also writing or talking about them, and, from time to time, if possible, watch some tennis matches.
Most certainly whoever had requested the player and then realized they would not be able to attend the press conference, should have contacted one of the ATP Communication Managers to let them know. Maybe there was an emergency and they could not send a message in time, but it’s really good practice to do that. When covering tournaments onsite, we would need to be present “in the flesh” for the interviews we had requested, and if it so happened that we were stuck on a court attending another match, we would normally go out of our way to notify the Communication Managers of our delay. In today’s environment, there may be other mishaps occurring: a sudden call from the boss, a last-minute deadline popping up: this is our job after all.
Some of you may say: but why don’t you take shifts as it happens in many jobs that require extended duty hours? Yes and no. First of all, it’s not that easy to plan shifts not knowing when matches start or end (and interview times are tied to when matches end), with possibly some rain delay thrown into the mix as well. But there are also external problems: not every person in our (virtual) newsroom has access to virtual interviews or to the WhatsApp chat. Tournaments can decide whom to admit at their discretion, and as far as the Rolex Montecarlo Open is concerned, our deputy editor Alessandro Stella, the only representative for Ubitennis in addition to our CEO Ubaldo Scanagatta , was refused accreditation for this year’s tournament because priority had to be given to French or Monaco media.
Ubaldo, who has probably spent as much time at the Monte Carlo Country Club as the custodian, received his confirmation letter just the week before the tournament, and it was only his insistence on being able to delegate some of his staff to attend press conferences that allowed Alessandro Stella to gain access to the virtual interview room. At the beginning of the season, the ITWA (International Tennis Writers Association) requested that generic credentials be given to specific news outlets instead of specific people, in order to allow more flexibility in covering the event, but the request was rejected and referred to the individual tournaments’ discretion.
Therefore, Ubitennis was refused access for lack of space (virtual space, that is), despite the site can boast over 40 million page views a year, it’s comfortably the most important tennis website in Italy (or possibly Europe) and on a “normal” year approximately 35% of spectators for the tournament would come from Italy, to the extent that a launch press conference for the tournament dedicated to Italian media is held each October in Milan. What I am trying to say is that if access is being so constrained, you can’t really complain too much if there aren’t enough people to ask questions at all press conferences, especially during a very busy Tuesday when, due to the rain cancellations on Monday, there were many matches taking place at the same time.
That goes to say that there have certainly been responsibilities on both sides for the mishap at Hurkacz’ (and I’m guessing also Lajovic’s) interview, but maybe there was no need to give so much visibility to a fairly innocuous incident. We are all working in a new environment, we are all adjusting and we can all make mistakes. What is important is that we evaluate those mistakes with the right attitude.
Madrid Open Daily Preview: Former Champions Rafael Nadal and Sascha Zverev Meet in the Quarterfinals
Alexander Zverev and Matteo Berrettini reach the quarter finals in Madrid
Casper Ruud stuns Stefanos Tsitsipas to take the biggest win of his career
Ash Barty Reveals Where Her Confidence Surge In 2021 Came From
Rafael Nadal Lends Backing To Real Madrid’s Zidane Following Champions League Exit
Daria Kasatkina Opens Up About Her Sexuality
(EXCLUSIVE) Q&A With Daria Abramowicz – The Psychologist Behind Iga Switek’s Historic French Open Run
Naomi Osaka And The (Other) Surfaces
Benoit Paire Excluded From Olympics For ‘Deeply Inappropriate Behaviour’
Lorenzo Musetti Blasts ‘Disrespectful’ Evans After Reaching Cagliari Quarter-Finals
Steve Flink: “Jannik Sinner Will Be a Top 10 Player by the US Open”
(VIDEO) Miami Open Final Preview: Jannik Sinner Is The Favourite But Don’t Underestimate Hurkacz
Steve Flink: “Naomi Osaka Will Win At Least A Dozen Slams”
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