At the start of 2020 it was business as usual for Sports communications agency The Emilia Group and their partnership with tennis. January saw them collaborate with one of the sports biggest events, the Australian Open, followed by the Thailand Open a month later. It was all going to plan until the COVID-19 pandemic not only slowed down their business but forced them to find a new direction.
Tennis has been one of the heaviest affected sports due to the virus with all professional tournaments being cancelled for months during 2020. Victims included Wimbledon, which hasn’t been cancelled since the Second World War. Across the globe, players were left without any earning opportunities and businesses working in the sport faced a bleak outlook.
“We lost eleven events, most of which were cancelled or postponed in the space of a few weeks in March and April, including major events like the Olympic Games and Wimbledon,” Emilia Group director Eleanor Preston said during an interview.
“We’re a small business and in a matter of a month or so we went from being on course to having one of our most successful years since we started the company ten years ago to having our most challenging year by far.”
Over the past decade, Preston and co-director Faye Andrews have managed to establish The Emilia Group as one of the prominent businesses within the sports directory, the International Tennis Federation, two Grand Slam tournaments and an array of events in Asia have been just some of their clients in recent time. Still, their resume was not enough to shield them from COVID-19 with the company losing an estimated £110,000 in potential or confirmed business last year due to the pandemic.
On the other hand, other companies have had a different experience. LiveWire Sport is a BAFTA-winning content agency who have constructed some of Wimbledon’s most popular videos such as the ‘we cheer for them’ video which was narrated by Roger Federer.
“Working in the digital space meant that actually our ability to do our work was not affected hugely, and demand for the kind of services we offer was still high – albeit many of our clients had to balance up the decrease in revenue from live events with the desire to find a way to still engage with sports fans on a global scale and of course to deliver value for their commercial partners, often via social and digital,” Livewire Director and Co-Founder, Caroline Cheese, said.
“We worked with our existing clients to build campaigns to maintain fan engagement, whether that be via esports and gaming, or maximising archive.”
A change in tactics
Like other industries, diversification was the key for survival. Joining most of the population, The Emilia Group got on board with the use of online video chat platforms by launching their own ‘media lounge’ via Zoom. Their goal was to keep the tennis community together while there was no sport happening. Not only was the idea a success with the Tiebreak Tens group backing them, it is now something they intend to do for the foreseeable future.
“They proved to be really popular because people were really missing the informal interaction that you get at events – the chats in the coffee or the sandwich queue, the laughs and the gossip. We wanted to recreate some of that, albeit virtually,” Preston explains.
“It’s something that we plan to keep doing because we could see journalists having to cover events remotely for a while to come.
“I was a tennis journalist on the Tour before doing this job so I’ve spent a lot of the last twenty years travelling and packing or unpacking a suitcase. Tennis is a travelling circus and I love it but it’s also been nice to slow down and step away from it for a while and remember that tennis isn’t everything.”
For LiveWire the timing of the pandemic was ironically advantageous for the launch of a brand new app they have been developing. Its aim is to try and generate content from athletes quicker than before which plays into the hands of the COVID-19 restrictions with those taking part being encouraged to do so from home.
“The LiveWire Studio app is designed to get high quality video from athletes, ambassadors and fans to video editors as quickly as possible. Its launch proved timely, with many sports organisations looking for a way to film content remotely and to harness the power of user-generated content,” Cheese explained about the project.
Adapting was another key element for their survival with The Emilia Group receiving a reprieve from the Lawn Tennis Association. With professional events halted last summer, the LTA launched their own series of events for British players.
Their task was to help with the promotion of The Progress Tour which featured a female-only line-up.
“Faye was on-site for that and the tournament itself was very successful. Those early events were so important for showing how tennis could adapt to the pandemic and still host competitions in a safe way,” Preston points out.
Undoubtedly there is light at the end of the tunnel after what has been a turbulent year. Although the clouds of uncertainty are not going away just yet, Tennis’ return date in 2021 was thrown into chaos due to a plan allowing players to enter Australia in December being ruled against by the government. They will now be arriving from January 14th onwards. Besides questions being raised over the Australian Open, there are also fears even more of the smaller events could be chopped as a consequence in the coming months.
Preston is refusing to reach the point of despair as she aims to recover some of the revenue her company lost, like many around the world she hopes the rapid development of COVID-19 vaccines will help aid the recovery more rapidly when it officially comes into effect.
“There’s reason to be optimistic beyond that because even if the vaccines are rolled out more slowly than we are all hoping, the industry and the Tours have done a great job of adapting and showing that tennis can carry on in a safe and manageable way,” she said.
“I think we’ve all learned that there are different ways of doing things and that can be a good thing because it’s our job to make sure that we keep improving the service we deliver.”
Cheese is also optimistic but admits to having concerns about the long-term impact the pandemic could have on the foundations of sports such as tennis.
“The fact that we have weathered the storm so far means I think we remain confident about the future. My main concern is for the smaller sports, events, leagues and clubs, as well as for the long-term impact of the pause in grassroots sport,” she said.
The financial impact of COVID-19 on tennis has been widespread. In Britain, the LTA has seen an estimated 40% fall in income which is roughly £30 million. Meanwhile, across the Atlantic this year’s US Open took place despite a 80% drop in revenue compared to 12 months prior.
Cameron Norrie’s Surprise Win at Indian Wells Could Land Him a Well-Deserved ATP Finals Berth
As Medvedev, Tsitsipas and Zverev disappointed, the Brit (along with Basilashvili, Dimitrov and Fritz) were ready to seize the day
We have grown accustomed across the last bunch of decades to the most important tournaments in tennis being controlled by an elite cast of competitors. That has been the case not only at the Grand Slam events but also at the Masters 1000 showcase championships. While there has been a large degree of predictability associated with these prestigious gatherings of great players, that has been comforting for followers of the sport who have embraced familiarity.
And yet, every once in a while there is no harm when a big tournament produces startling results and a semifinal lineup that no one could have foreseen. That is precisely what happened this past week in the BNP Paribas Open at Indian Wells, California. For the first time at a Masters 1000, not a single player ranked among the top 25 in the world made it to the penultimate round. The semifinalists were none other than Great Britain’s Cam Norrie (No. 26), Grigor Dimitrov (No. 28), Georgia’s Nikoloz Basilashvili (No. 36), and Taylor Fritz of the United States (No. 38). Their seedings were somewhat better because some top players did not compete at Indian Wells. Norrie was seeded No. 21, Basilashvili No. 29, Dimitrov No. 23 and Fritz No. 31.
These rankings and seedings were almost unimaginable, but all of these players deserved to be in the forefront. The left-handed Norrie took apart Dimitrov 6-2, 6-4 in the opening semifinal with surgical precision and uncanny ball control, and then Basilashvili followed with an overpowering 7-6(5) 6-3 performance in eclipsing Fritz. Here were four distinctive players displaying their collective talent proudly on the hard courts in California. Outside of Roger Federer, Dimitrov may well be the most elegant player of the past twenty years with his well crafted running forehand plus his spectacular and versatile one-handed backhand. Norrie is cagey, resourceful, disciplined and versatile. His forehand carries a significant amount of topspin and can bound up high while his two-handed backhand is fundamentally flat. His serve is strategically located and reliably precise. He is a tennis player’s tennis player.
Fritz combines considerable power with remarkable feel. He serves potently and places it awfully well. He is a constantly improving craftsman with a wide arsenal of shots. And Basilashvili is the biggest hitter in tennis, pounding the ball relentlessly off both sides, unleashing forehand winners from anywhere on the court almost at will, never backing off from his goal of blasting opponents off the court.
So all four semifinalists were worthy of getting that far. Moreover, it was fitting that Norrie and Basilashvili would square off in the final. Norrie has celebrated a stellar 2021 campaign. This was his sixth final of the season and he had already amassed 46 match wins coming into the final. Norrie has made immense strides as a match player all year long, and he was poised to put himself in this position. He is a masterful percentage player cut from a similar cloth to Novak Djokovic and Daniil Medvedev. Norrie measures his shots impeccably, giving himself an incessantly healthy margin for error, refusing to miss by being reckless or narrow minded.
Basilashvili is made of different stock. He had lost in the first round in five of six Masters 1000 events this season because he misses so much with his risky shots. When he gets on a roll, Basilashvili is an exceedingly dangerous player who can make the most difficult shots look easy. But he can also beat himself and is often his own worst enemy with his obstinacy. Basilashvili lost his last nine matches of 2020. Norrie is at the opposite end of the spectrum with his consistency and methodology, understanding his limitations, always obeying the laws of percentage tennis.
The contrasting styles of the two finalists made it an intriguing confrontation. But, in the end, Norrie withstood a barrage of big hitting from Basilashvili, refused to get rattled by the explosive shotmaking of his adversary, and ultimately prevailed 3-6 6-4 6-1 to claim the most important title of his career. It was a fascinating final in many ways as Norrie opened up an early lead before Basilashvili found his range, but then the British competitor reasserted himself over the last set-and-a-half with cunning play down the stretch as the wind force increased and Basilashvili faltered flagrantly.
Norrie moved ahead 3-1 in the opening set but then the Georgian held easily and broke back for 3-3 on a double fault from the British No. 1. Basilashvili promptly held for 4-3 at love. He had won three consecutive games, and clearly the complexion of the set was changing significantly. Norrie realized he was in jeopardy but was unable to halt Basilashvili’s momentum. The British competitor was broken again in the eighth game as Basilashvili released two outright winners. On break point an angled forehand crosscourt from the Russian coaxed an error from his left-handed adversary. Serving for the set at 5-3, Basilashvili was totally composed and confident. He held at love with an ace for 40-0 and then a dazzling forehand down the line winner.
Not only had Basilashvili taken the set on a run of five consecutive games, but he had also swept 20 of 25 points in that spectacular span. When Basilashvili broke for a 2-1 second set lead, he seemed entirely capable of driving his way to victory behind an avalanche of blazing winners. But Norrie refused to lose optimism. Basilashvili suddenly lost both his range and his rhythm off the ground, particularly on his signature forehand side. Four unforced errors off that flank cost him the fourth game and allowed Norrie back on serve.
But Basilashvili was persistent, working his way through a couple of arduous service games on his way to 4-4. Nevertheless, Norrie was unswayed by his opponent’s fighting spirit. The British player held at love for 5-4 in that pivotal second set with a drop shot winner and then broke at love to seal the set with his finest tennis of the afternoon. On the first point of the tenth game, Norrie lobbed over Basilashvili into the corner and took the net away from his opponent. Although Basilashvili chased that ball down, turned and unleashed a potent backhand crosscourt pass that came over low, Norrie was ready, making a difficult forehand drop volley winner that had the California crowd gasping. On the next point, Norrie released a scintillating backhand passing shot winner down the line. Consecutive forehand mistakes from a shaken Basilashvili allowed Norrie to break at love to salvage the set 6-4 on a run of eight points in a row.
The left-hander was in command now, taking the first two games of the third set confidently. He then trailed 0-40 in the third game. But Norrie responded to this precarious moment commendably, collecting five points in a row to hold on for 3-0, demoralizing Basilashvili in the process. Basilashvili self destructed at this critical juncture of the match, giving all five points away with a cluster of errors. But Norrie was also outstanding on defense in that stretch.
The match was essentially over. Although Basilashvili fended off a break point in the fourth game of that third set, Norrie sedulously protected his lead thereafter, capturing 12 of 16 points and three consecutive games to close out the account with a flourish. From 4-4 in the second set, Norrie had won eight of the last nine games and his first Masters 1000 crown. Norrie started the year at No. 71 in the world but now stands deservedly at No. 16 following his astonishing triumph at Indian Wells. It was a job awfully well done, and he was a worthy winner in the end.
But I must add that the three top seeds at Indian Wells all failed to perform up to their expectations. Let’s start with Medvedev, the top seed in the absence of Djokovic. He confronted Dimitrov in the round of 16 and was leading 6-4, 4-1. Medvedev was up two service breaks in that second set. He seemed certain to prevail but performed abysmally thereafter. At 4-1, he opened the sixth game with a double fault and then double faulted again at 15-40. Dimitrov held easily in the seventh game and then Medvedev was broken in the eight game after missing five out of six first serves.
Now Dimitrov held at love and then Medvedev started the tenth game of the second set with another double fault. He lost his serve for the third time in a row and thus conceded the set 6-4 after dropping five consecutive games and 20 of 26 points. Medvedev missed 15 of 17 first serves at the end of that pendulum swinging set.
Dimitrov raced to 3-0 in the third, later advanced to 5-1, and eventually came through 4-6 6-4 6-3 as Medvedev imploded. To be sure, Dimitrov was magnificent in many ways, particularly with his running forehand. But Medvedev was his own worst enemy and his attitude was reminiscent of the man we witnessed in years gone by who was often mercurial. He was infuriated with himself and his situation, competing irregularly, smashing his racquet, advertising his vulnerability.
Meanwhile, No.2 seed Stefanos Tsitsipas wanted to reignite his game after losing early at the US Open, but the Greek stylist struggled inordinately in every match he played before Basilashvili ousted him 6-4 2-6 6-4 in the Indian Wells quarterfinals. Tsitsipas was trying to manufacture some emotions that simply were not there. He was out of sorts and off his game. At 3-3 in the final set, down break point, fighting hard but playing poorly, Tsitsipas double faulted and never really recovered. It may take him quite some time to recover his best form after a debilitating year.
And what of Sascha Zverev? Here was a man who had won the gold medal at the Olympic Games in August and then secured the Masters 1000 title in Cincinnati. He lost to Djokovic in the semifinals of the US Open but seemed to be ready to take the title at Indian Wells after reaching the quarterfinals. But Zverev wasted a 5-2 final set lead against Fritz.
Zverev had a match point in the eighth game on Fritz’s serve that the American saved stupendously. Zverev had sent a deep crosscourt forehand into the corner that seemed unanswerable but Fritz took it early on the half volley and flicked it down the line to rush Zverev into an error. In the following game, serving for the match at 5-3, Zverev double faulted at 30-15 but still advanced to 40-30 with a second match point at his disposal. Once more, he double faulted. In the end, after Zverev served another damaging double fault on the first point of the final set tie-break, Fritz succeeded 4-6 6-3 7-6(3).
Zverev had no reason to be embarrassed about losing to a first-rate Fritz, but nonetheless the German should have been dismayed by those crucial double faults. He said afterwards that he felt he was the clear tournament favorite after Tsitsipas had lost earlier that day, but why didn’t he play with more conviction when it counted against Fritz? Was Zverev getting ahead of himself by thinking about winning the tournament when he was still trying to succeed in his quarterfinal? I have a feeling that was the case. He is too seasoned a campaigner to allow that to happen at this stage of his career. I thought Zverev was more professional than that.
Undoubtedly the unexpected setbacks suffered by Medvedev, Tsitsipas and Zverev opened a window for Norrie to see his way through to a career defining triumph, but that takes nothing away from his success. Cam Norrie is now at No.10 in the Race to Turin for the ATP Finals, and Rafael Nadal is out for the year. So the British lefty could well qualify for that élite season ending event which is reserved for only the top eight players in the world. After his uplifting victory at Indian Wells, only a fool would doubt that Norrie will very likely be in the field at Turin, which is no mean feat.
Medvedev is the winningest on hardcourts, but it’s not enough to become the world N.1
At least as long as Novak Djokovic is around: an analysis of Daniil Medvedev’s numbers from 2019 Wimbledon to the 2021 US Open. He surely wins a lot, but relies too much on the hard courts.
92 – the number of the matches won on hardcourts (outdoors or indoors) by Daniil Medvedev since the end of Wimbledon 2019.
Right after the Championships played two years ago, the 25-year-old Russian was not yet at the level of the best players, but he certainly wasn’t an also-ran either. He had in fact already reached the threshold of the Top 10, a ranking he attained thanks to his wins in four ATP tournaments: during 2018, in what was for him the first season ended in the Top 50, he won the ATP 250 in Sydney and Winston Salem and Tokyo’s ATP 500, to which he added Sofia’s ATP 250 in February 2019.
He had already shown he deserved a top-ten ranking in the previous months, thanks to four wins over foes who belonged to the world’s élite (the most prestigious win he had was on Djokovic in Monte Carlo 2019, the tournament in which he recorded his only semifinal appearance in a Masters 1000 event played on clay).
In August 2019, in the first tournament played with a top 10 ranking in Washington, the turning point of his career arrived: Daniil reached the final, losing against Kyrgios, but from the tournament played in the capital of the United States, he started an impressive streak of 25 wins (eight of which against Top 10-ranked players) in the following 27 matches.
These victories allowed the Russian to claim two Masters 1000 titles (Cincinnati and Shanghai) and an ATP 250 (St. Petersburg), as well as to reach two very important finals at the Masters 1000 in Montreal and at the US Open. Thanks to these results, the Russian pocketed a total check of $5,123,640 in prize money alone in a few weeks, and a booty of 4,050 points that allowed him to climb to the fourth place in the rankings back in September 2019. A sudden rise was followed by an inevitable period of adjustment. Daniil closed 2019 with four consecutive defeats between the debut in Bercy’s Masters 1000 and the three round robin matches of the ATP Finals, and even 2020 – at least until the end of October – was made mostly of shadows: his record before playing in Bercy was a subpar 18-10. When his decline seemed unstoppable, Medvedev rose again during the season finale: from the first round of the last Masters 1000 of the ATP calendar, the Muscovite began a 20-match win streak (12 of which against Top 10 competition) that earned him the Parisian tournament, the ATP Finals, the ATP Cup, and a run to the Australian Open final, when he was brutally halted by Djokovic.
His growth has never stopped since. In February 2021, he won his eleventh ATP tournament in Marseille and the following Monday he earned a great honour, becoming the first tennis player other than the Big Four (Federer, Nadal, Djokovic and Murray) to rise to second place in the ranking since Hewitt, who 794 weeks earlier – it was July 18, 2005 – found himself ranked world N.2 for the last time. The Muscovite did not impress in Miami but at Roland Garros – after having lost his debut match in six of the previous seven tournaments played on clay – he surprised everyone by reaching the quarterfinals. Medvedev continued his season by avenging his debut on grass – a bad defeat against Struff in Halle – with the Mallorca title (his first ATP title on this surface) and for the first time reached the fourth round at Wimbledon, where he lost in five sets against Hurkacz.
In the summer played on outdoor hardcourt, he disappointed at the Tokyo Olympics (where he was defeated by Carreno Busta in the quarterfinals) and in Cincinnati (in Ohio he was stopped in the semis by Rublev, who won over him for the first time after five defeats in as many previous matches against Daniil), but in between he won the fourth Masters 1000 of his career in Toronto. His first Grand Slam title, the US Open, came in the tournament where he’d lost a five-set final to Nadal in 2019. Medvedev won with a clear display of superiority over his colleagues: in the seven matches that led him to triumph, the only one to take away a set from him was qualifier Botic Van De Zandschulp in the quarterfinals. The other six opponents, including a Serbian named Djokovic, never managed to snatch even five games per set from him.
With the victory of the last Grand Slam of the year, Medvedev consolidated his second place in the ranking with a current tally of 10,780 points, “just” 1,353 less than Djokovic and 2,430 more than Tsitsipas. Unfortunately for him, the race for the number 1 in the world, however, appears to be rather difficult, more than what his current ranking implies.
Up to the next Australian Open, the Russian defends 5,585 points (52% of his total share of points) and it is therefore very difficult for him to claim the number one ranking in the next six months: Djokovic, in addition to the advantage he currently holds, has a smaller amount to be wary of in the same period, an amount of 4,835.
In order to close the gap, Medvedev must above all improve his performance when he is not playing on hardcourts: in the last 26 months, as you can read from the table that compares his performance with that of his main antagonists, he has won more matches than everybody else on hardcourts, and by a large margin. In total, he has won 21 more matches than Djokovic and put on the bulletin board a greater number of tournaments, as many as 9, including the US Open, the ATP Finals and four Masters 1000 titles. His own win percentage on hardcourts starting from July 2019 to today is lower (by 3 percentage points) only than that of the Serbian champion alone, and similar to that of Nadal – the latter has however played about half of the Russian’s matches. Medvedev’s ranking is all based on tournaments that are played on the hard courts: between outdoors and indoors hardcourt events, Medvedev has collected 88% of his current points, a big disproportion looking at the other players (from our summary diagram it is shown how, among those players, only Zverev has collected a higher percentage than 60% of his points on the same surface).
In the last two years, the current number 2 in the world has played only when forced to do so: just eight events, from which he collected a title (Mallorca, where he faced only two Top 50 players, Carreno and Ruud, both tennis players with very little expectations on grass) and won only twelve matches. If it seems more than likely that over the next few years Medvedev will be one of the big favorites in the tournaments that will be played on hard, the numbers confirm the impression that only by improving the results on other turfs the Russian could aspire to do the last and most difficult step he is missing: becoming the best player in the world.
Article by Ferruccio Roberti; translated by Michele Brusadelli; edited by Tommaso Villa
EXCLUSIVE: How The ATP Plans To Make The Tour More Welcoming For LGBT Players
The governing body of men’s tennis has received praise for taking a proactive approach to the topic with the help of a leading LGBTQ+ organisation and a top research university.
During the first week of the US Open, there was an abundance of rainbow-theme flags and wristbands worn by both players and fans to mark the tournament’s first-ever Open Pride Day.
The event was part of the USTA’s Diversity and Inclusion strategic platform which aims to make tennis more inclusive. Unlike the women’s game, there are no openly LGBTQ+ players on the men’s Tour and there have been few historically, even though various players have spoken of their support for anybody on the Tour who decides to come out. Including Stefanos Tsitsipas and newly crowned US Open champion Daniil Medvedev, who were questioned about the topic following their second round matches. Meanwhile, Canada’s Felix Auger-Aliassime revealed that there is an ongoing survey related to LGBTQ+ issues being conducted by the ATP.
“Recently I’ve started doing a survey inside the ATP about the LGBTQ+ community,” he said. “It’s important these days to be aware of that and to be open-minded and the ATP needs to do that, in today’s time it’s needed.
“The reason we don’t have openly gay players on the ATP Tour, I’m not sure of the reason, but I feel me, as a player, it would be very open, very welcome. Statistically, there should be some, but for now there’s not.”
In response to Auger-Aliassime’s comment, UbiTennis looked into the work currently being done by the ATP alongside two other parties. Their decision to venture into LGBTQ+ representation on the Tour is part of their recent commitment to support the mental health and wellbeing of their players and staff. Last year, in May, they formed partnerships with Headspace and Sporting Chance.
The survey currently being conducted by the ATP started after the governing body of men’s tennis reached out to Lou Englefield, the director of Pride Sports, a UK organisation that focuses on LGBTQ+phobia in sport and aims to improve access to sport for all LGBTQ+ people. Through their connection, they contacted Eric Denison, a behavioural science researcher at Monash University’s School of Social Sciences. Denison was the lead author of the Out on the Fields study, the first international study on homophobia in sport and the largest conducted to date.
“I have been personally impressed with the initiative of the ATP and their desire to find ways to mitigate the broad impact of homophobic behaviour (in particular), not only on gay people, but on all players.” He told UbiTennis during an email exchange.
“We know of no other sporting governing body in the world that has been proactive on LGBTQ+ issues, and has taken a strong focus on engaging with both the LGBTQ+ community and scientists to find solutions.”
Denison says the norm has been for sports bodies to address this issue after they have been either pressured to do so or if the LGBTQ+ community got the ball rolling themselves. Incredibly, research conducted as part of the Out On The Fields initiative documented 30 separate studies which found sports organisations ignored discrimination experienced by LGBTQ+ people in sport.
Monash University has supplied the ATP with a series of scientifically validated questions, which they are using to ‘look under the hood’ at the factors which supports a culture where gay or bisexual players feel they are not welcome. The methodology is similar to a study Denison conducted in 2020 that focused specifically on the team sports rugby union and ice hockey.
“We suspect that tennis isn’t inherently more homophobic than other sports, or traditionally male settings. Instead, there is a disconnect between people’s attitudes towards gay people (e.g. the recent pro-gay comments by top players) and their behaviour, specifically their use of homophobic banter and jokes,” said Denison.
“This behaviour, which is largely habitual, creates a hostile climate for young gay/bi people who drop out or hide their sexuality. This means gay/bi players are invisible in youth tennis and leads to the downstream problem of no professionals. The banter/jokes continue because people think it is harmless.”
The hope is that players will also agree to be interviewed by the researchers for them to get a better understanding. All of the results will then be used by Pride Sports and Monash University to recommend evidence-based solutions. It is unclear as to how long the study will take or when the findings will be ready.
Former top 100 player Brian Vahaly is one of the few players to have been both openly gay and played at the highest level of the men’s game. However, he didn’t fully come to terms with his sexuality until after retiring from the sport at age 27. Speaking to UbiTennis earlier this year, Vahaly shed light on the potential barriers for gay players.
“There were a lot of homophobic jokes made on Tour. It’s a very masculine and competitive environment,” he said. “You don’t see a lot of gay representation, except for the women’s Tour. With me not having the personality of an outspoken advocate (for LGBTQ+ issues), certainly not in my twenties, I needed some time to understand myself. To me, in tennis I didn’t feel like there was anybody to talk to or anybody that was going through anything similar.”
The ATP has spoken with Vahaly about their initiative and he has become ‘quite involved.’ Through their discussions, he got acquainted with Denison for the first time. As a professional, Vahaly peaked at a ranking high of 64th in the world and won five Challenger titles. After retiring from the Tour, he has served on the USTA’s board of directors since 2013.
“I am happy to hear that the ATP is finally taking action to address this issue. I’m impressed they are taking a thoughtful, data-driven approach to make a meaningful difference here,” he told UbiTennis.
The ATP aims to make the men’s Tour more welcoming to potential LGTBQ+ athletes playing either now or in the future. For those who question if such an initiative is important in 2021, you only have to look at the younger demographic.
Sportsnet quoted CDC data from 2019 which showed that 26% of American LGBTQ+ teenagers aged 16 or 17 has contemplated suicide, five times more than those who identify as straight (5%). Among those teenagers who heard homophobic terms, 33% self-harmed and an additional 40% considered doing so.
More than 2000 players around the world currently have an ATP ranking.
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