EXCLUSIVE: How To Survive A Pandemic If You Work In Professional Tennis - UBITENNIS
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EXCLUSIVE: How To Survive A Pandemic If You Work In Professional Tennis

Amid the heavy financial implications caused by COVID-19, UbiTennis looks at how two leading sports businesses have managed to survive over the past year.

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World No.1 Novak Djokovic being interviewed by reporters (image via theemiliagroup.com)

At the start of 2020 it was business as usual for Sports communications agency The Emilia Group and their partnership with tennis. January saw them collaborate with one of the sports biggest events, the Australian Open, followed by the Thailand Open a month later. It was all going to plan until the COVID-19 pandemic not only slowed down their business but forced them to find a new direction.

 

Tennis has been one of the heaviest affected sports due to the virus with all professional tournaments being cancelled for months during 2020. Victims included Wimbledon, which hasn’t been cancelled since the Second World War. Across the globe, players were left without any earning opportunities and businesses working in the sport faced a bleak outlook.

“We lost eleven events, most of which were cancelled or postponed in the space of a few weeks in March and April, including major events like the Olympic Games and Wimbledon,” Emilia Group director Eleanor Preston said during an interview.
“We’re a small business and in a matter of a month or so we went from being on course to having one of our most successful years since we started the company ten years ago to having our most challenging year by far.”

Over the past decade, Preston and co-director Faye Andrews have managed to establish The Emilia Group as one of the prominent businesses within the sports directory, the International Tennis Federation, two Grand Slam tournaments and an array of events in Asia have been just some of their clients in recent time. Still, their resume was not enough to shield them from COVID-19 with the company losing an estimated £110,000 in potential or confirmed business last year due to the pandemic.

On the other hand, other companies have had a different experience. LiveWire Sport is a BAFTA-winning content agency who have constructed some of Wimbledon’s most popular videos such as the ‘we cheer for them’ video which was narrated by Roger Federer.

“Working in the digital space meant that actually our ability to do our work was not affected hugely, and demand for the kind of services we offer was still high – albeit many of our clients had to balance up the decrease in revenue from live events with the desire to find a way to still engage with sports fans on a global scale and of course to deliver value for their commercial partners, often via social and digital,” Livewire Director and Co-Founder, Caroline Cheese, said.
“We worked with our existing clients to build campaigns to maintain fan engagement, whether that be via esports and gaming, or maximising archive.”

A change in tactics

Like other industries, diversification was the key for survival. Joining most of the population, The Emilia Group got on board with the use of online video chat platforms by launching their own ‘media lounge’ via Zoom. Their goal was to keep the tennis community together while there was no sport happening. Not only was the idea a success with the Tiebreak Tens group backing them, it is now something they intend to do for the foreseeable future.

“They proved to be really popular because people were really missing the informal interaction that you get at events – the chats in the coffee or the sandwich queue, the laughs and the gossip. We wanted to recreate some of that, albeit virtually,” Preston explains.
“It’s something that we plan to keep doing because we could see journalists having to cover events remotely for a while to come.
“I was a tennis journalist on the Tour before doing this job so I’ve spent a lot of the last twenty years travelling and packing or unpacking a suitcase. Tennis is a travelling circus and I love it but it’s also been nice to slow down and step away from it for a while and remember that tennis isn’t everything.”

https://twitter.com/TheEmiliaGroup/status/1304330706223591425

For LiveWire the timing of the pandemic was ironically advantageous for the launch of a brand new app they have been developing. Its aim is to try and generate content from athletes quicker than before which plays into the hands of the COVID-19 restrictions with those taking part being encouraged to do so from home.

“The  LiveWire Studio app is designed to get high quality video from athletes, ambassadors and fans to video editors as quickly as possible. Its launch proved timely, with many sports organisations looking for a way to film content remotely and to harness the power of user-generated content,” Cheese explained about the project. 

Adapting was another key element for their survival with The Emilia Group receiving a reprieve from the Lawn Tennis Association. With professional events halted last summer, the LTA launched their own series of events for British players.

Their task was to help with the promotion of The Progress Tour which featured a female-only line-up.

“Faye was on-site for that and the tournament itself was very successful. Those early events were so important for showing how tennis could adapt to the pandemic and still host competitions in a safe way,” Preston points out.

The Future

Undoubtedly there is light at the end of the tunnel after what has been a turbulent year. Although the clouds of uncertainty are not going away just yet, Tennis’ return date in 2021 was thrown into chaos due to a plan allowing players to enter Australia in December being ruled against by the government. They will now be arriving from January 14th onwards. Besides questions being raised over the Australian Open, there are also fears even more of the smaller events could be chopped as a consequence in the coming months.

Preston is refusing to reach the point of despair as she aims to recover some of the revenue her company lost, like many around the world she hopes the rapid development of COVID-19 vaccines will help aid the recovery more rapidly when it officially comes into effect.

“There’s reason to be optimistic beyond that because even if the vaccines are rolled out more slowly than we are all hoping, the industry and the Tours have done a great job of adapting and showing that tennis can carry on in a safe and manageable way,” she said.
“I think we’ve all learned that there are different ways of doing things and that can be a good thing because it’s our job to make sure that we keep improving the service we deliver.”

Cheese is also optimistic but admits to having concerns about the long-term impact the pandemic could have on the foundations of sports such as tennis.   

“The fact that we have weathered the storm so far means I think we remain confident about the future. My main concern is for the smaller sports, events, leagues and clubs, as well as for the long-term impact of the pause in grassroots sport,” she said. 

The financial impact of COVID-19 on tennis has been widespread. In Britain, the LTA has seen an estimated 40% fall in income which is roughly £30 million. Meanwhile, across the Atlantic this year’s US Open took place despite a 80% drop in revenue compared to 12 months prior. 

Editorial

Who Are The Best Hard Court Creators In The Last 12 Months?

Here are some of the best players at earning break points on a hard court in the last 12 months.

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Garbine Muguruza (@Tennis - Twitter)

As the Australian Open, slowly, approaches UbiTennis looks at the biggest hard court creators from the last 52 weeks.

 

Although winning matches are determined on how many break point opportunities you convert, to convert the break points you need to create them in the first place.

This can be the biggest challenge but for the players below this isn’t a problem as they are able to consistently create break point opportunities on a hard court.

Starting with the women, it may be a surprise to nobody that Garbine Muguruza, one of the more aggressive returners on the tour leads the way, earning on average 10.4 break points in the last 52 weeks on a hard court.

Muguruza’s hard-hitting style mixed with controlled placement puts her in pole position to punish her opponents on return.

There are also other big hitters in the top 10 such as Petra Kvitova, who averages 9.6 break points while Aryna Sabalenka earns 9.5 break points on a hard court.

While 2020 grand slam champions Iga Swiatek (9.8) and Naomi Osaka (9.3) also feature on this list.

Meanwhile on the men’s side it is Roger Federer who leads this list on average earning 10.8 break points, slightly more than Garbine Muguruza who is on top of the women’s list.

Federer is just ahead of Roberto Bautista Agut with 10.5 break points. This shows just how much Bautista Agut has improved on hard courts in the last 12 months being able to create so many break point opportunities with his return game.

Also featuring on this list are Alexander Zverev (9.2), Novak Djokovic (8.5) and Daniil Medvedev (8.3).

These are the players to look out for when seeing the players who are most likely to create opportunities in their respective draws and who the biggest servers may want to avoid in the Australian Open.

Here are the full lists of the top 10 from each tour and remember the Australian Open is set to begin on the 8th of February.

WTA Top 11 – Most Break Points Earned On A Hard Court In Last 52 Weeks

  1. Garbine Muguruza – 10.4
  2. Anastasia Pavlyuchenkova – 10.2
  3. Saisai Zheng – 9.9
  4. Iga Swiatek – 9.8
  5. Anett Kontaveit – 9.6
  6. Petra Kvitova – 9.6
  7. Petra Martic – 9.6
  8. Aryna Sabalenka – 9.5
  9. Ons Jabeur – 9.5
  10. Simona Halep – 9.3
  11. Naomi Osaka – 9.3

ATP Top 12 – Most Break Points Earned On A Hard Court In Last 52 Weeks

  1. Roger Federer – 10.8
  2. Roberto Bautista Agut – 10.5
  3. Alexander Zverev – 9.2
  4. John Millman – 8.9
  5. Dominic Thiem – 8.9
  6. Guido Pella – 8.8
  7. Cristian Garin – 8.5
  8. Novak Djokovic – 8.5
  9. David Goffin – 8.4
  10. Adrian Mannarino – 8.3
  11. Daniil Medvedev – 8.3
  12. Grigor Dimitrov – 8.3

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Editorial

The Strange Talent Of Daniil Medvedev: The Further He Stands Behind The Baseline, The More He Wins

A few statistics on the return position of the Russian during the 2020 ATP Finals. In the match against Zverev, he returned the serve as far as seven (7!) meters behind the baseline.

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Let’s go back to the year-end tournament, the ATP Finals won by Daniil Medvedev, as seen through Craig O’Shannessy’s lens. This analysis compares the Russian’s return position with that of the opponents he defeated and of the players who featured in the 2018 and 2019 editions of the tournament. Here, we complete the analysis begun by Andrea Canella in this article, which focuses on the return and the serve of the Russian.

 

First off, a technical caveat: we do not have access to the full dataset analysed by O’Shannessy, but only to the data the article provides. This includes the interactive screens of Medvedev’s matches against Zverev (round robin) and Thiem (final).  At any rate, the statistics refers to 44 of the 45 matches played in the past three editions of the ATP Finals.

O’Shannessy’s comparison shows that nobody returned serves as far behind the baseline as Daniil Medvedev – he has played eight matches at the 02 Arena, with five of these placing him in the Top 5 of this special ranking.

While the top players returned the first serve on an average 1.9 meters behind the baseline, Medvedev return position was between 4.51 and 5.51 meters off, a record distance registered in his opening match against Zverev, whom he defeated 6-3 6-4. 

Medvedev’s return hit point in the match against Zverev

Medvedev returned so far off the baseline that even the ATP Infosys graphic system struggled to show the dots indicating his position – the Infosys system observe returns up to 5 meters off the baseline. But visual inspection suggests that a few returns happened about 7 meters behind the line: it’s almost the width between football goalposts.

The antipode of the Russian’s approach was Federer’s against Nishikori in 2018, a match won in two sets by the Japanese. Perhaps to save some energies, the Swiss hit 36 returns on the first serve at an average of 22 cm behind the baseline, barely three palms. Federer is obviously a player who contributes to lowering the average returning distance, but despite this, the gap has significantly increased during the 2019 and 2020 editions – not surprisingly, the two years when Medvedev qualified for the Finals. 

Average first serve return distance:

• 2018 = 1.41 meters
• 2019 = 1.73 meters
• 2020 = 2.55 meters

Before we get back to Medvedev, let us take a look at the top-players’ stats concerning the return on the second serve. Needless to say, most tennis players place themselves as close as possible to the baseline (or even inside the court) when returning the second serve. Interestingly, tennis players over the past few years have gradually moved back from the baseline to a point where the average return position of the second serve in 2020 equals that of 2018 – but on the first serve!

Average second serve return distance

• 2018 = 0.23 meters
• 2019 = 1.25 meters
• 2020 = 1.43 meters

In 2018, tennis players returned the second serve having their feet inside the court on average 15 times out of 30 (the ATP Finals have 15 matches, meaning 30 performances in return). In 2020, that number dipped to 6 out of 30. Going into details on second serve returns, O’Shannessy makes a controversial point here, suggesting that tennis players nowadays move further and further back when returning the second serve than the first – usually, things are not like this. However, that was the case in this year’s semi-final between Medvedev and Nadal. Let’s have a look to the detailed data: 

Medvedev

• distance vs Nadal’s first serve = 3.15 meters
• distance vs Nadal’s second serve = 3.85 meters

Nadal

• distance vs Medvedev’s first serve = 3.58 meters
• distance vs Medvedev’s second serve = 4.13 meters

The Russian and the Spaniard both have a natural tendency to need room on their serve returns, partly because they trust their own ability to return a serve this deep, even far off the baseline, and partly because they are inclined to play closer to the canvas than to the court. Both are extraordinarily defensive players, a behaviour reflected in their return positions. Still, we cannot say that they always take a step backwards on the second serve rather than on the first without analysing the data.

Unfortunately, the ATP does not provide these statistics on a seasonal basis, but the link in O’Shannessy’s article specifies that he’s discussing “historical” data, indicating that Medvedev’s distance on first-serve return was 4.07 meters, while the distance on second-serve return was 2.73 meters. We do not know exactly what those data cover, however – it could be this tournament or the whole of 2020, or, indeed, every match played by the Russian in the tournaments which collect this kind of data. But the sample is large enough to raise doubt that Medvedev actually moves further beyond the court on the second serve than on the first serve.

Moreover, as mentioned earlier, the match between Nadal and Medvedev was statistically anomalous for other reasons as well. Proof of the semi-final’s peculiarity, and of Medvedev’s chameleon-like nature, emerges from the numbers of the final against Thiem, where the Russian’s strategy was almost opposite to the patterns shown in the semi-final against Nadal. He moved forward and very close to the baseline on the second serve, returning at an average distance of 85 cm. What’s more, he got progressively closer on the second serve over the three sets (1,11 m – 0,87 m – 0,50 m) while at the same time increasingly moving back in order to return the first serve (2,87 m – 3,34 m – 3,88 m). It would follow from this that Medvedev tried to exploit Thiem’s technical flaws, e.g. pretty wide backswings, which make he finds it difficult to handle the balls returning to him faster than expected after his serve, especially with the lower bounce of indoor play. Furthermore, the Austrian just needs the slightest chance to crush the opponents with his fast pace, and it is likely that the Russian simply tried to obstruct this. 

O’Shannessy emphasises that Medvedev’s tendency to retuning the serve from far behind the court could be an attempt to turn the game into a neutral baseline battle. In this scenario, Medvedev can move like a carp in a freshwater lake (possibly with no fishermen around): “it’s essentially just another groundstroke,” says the expert. 

In conclusion, the analysis is interesting (even if only partial), because it tells us a number of things about Medvedev:

  • he doesn’t need to stay glued to the baseline to win tournaments
  • he moves back and forward on returning depending on game situations and the characteristics of his opponents 
  • because of him (as well as Thiem), the average return-distance at the Finals is increasing.

But the present numbers are not enough to say that tennis players generally return the serve further from the baseline – larger samples are needed to draw firm conclusions – and that they return the second serve further than the first.

Article by Alessandro Stella; translated by Claudia Marchese; edited by Tommaso Villa

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Editorial

Ubaldo Scanagatta’s 2021 Predictions To “Strike” Everyone: Federer, Djokovic, Nadal, Thiem, Sinner, and Serena Williams

More than half of the predictions made a year ago came true. The future of Medvedev, Tsitsipas, Zverev, Rublev, Murray, ATP Cup, Davis Cup, Osaka, Barty, Azarenka. Who is going to retire? The ATP finals in Turin and the Italian who will participate.

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Dear friends of Ubitennis, this 2020, a rueful year that has finally gone without even apologising for its own existence, was about to give you the latest bad news! What could be worse than the sudden and unexpected disappearing of the Crystal Bald, the only magician who really understands the game of tennis? 

 

The stress caused by this horrible 2020 was hard on him too. It will be said that “misery loves company” because no magician – absolutely no one and not even the legendary Nostradamus – had foreseen the pandemic, no horoscope had mentioned it, but nonetheless it was too hard a blow to absorb for his immeasurable pride to realise that he had made predictions also for the six months of hiatus – he couldn’t act as if nothing had happened.

It is also true, as a partial excuse, that the Crystal Bald reads the future in a rickety silver salad bowl which for over a century has been called, for some reason, the Davis Cup. Anyone can guess how much more difficult it is to see through it, after that a year ago it was suddenly and incredibly muddled by a Spanish gentleman, a certain Piquè, so señor, who moves with cleats under his shoes and works with his feet rather than his hands and a racquet, and who is probably more adept to padel than tennis. 

However, in the end, despite breathing hard, his oxygenation at 92, the Bald did not want to miss the appointment. Many colleagues of his have become famous by:

  • interpreting the past on the basis of clues caught with ruthless cunning 
  • committing as little as possible and with the greatest possible vagueness (Nostradamus) 
  • giving sibylline answers (just like the Cumaean Sibyl) that allow for a thousand loopholes in the event that the foretold does not occur 
  • eluding any confrontation with the one’s previous prophecies in order not to lose credibility in cases of blatantly wrong predictions. 

But the Crystal Bald is unique among all wizards because he is intellectually honest, and he is not influenced by those behaviours that his fraudulent and unscrupulous colleagues have instead adopted. 

Let’s start from the comparison with the 40 prophecies of last year. Those that were spot on, entirely or at least partially, if within the same prophecy there were more predictions, were N.1, 2, 5, 7, 8, 10, 11, 12, 13, 15, 16, 19, 20, 21, 25, 26, 27, 28, 30, 32, 33, 34, 37, 38, 40. If I’m not mistaken, it’s a 25 out of 40 ratio. Since the Crystal Bald is not a cowardly magician who shies away from great risks, having guessed right over half of his predictions, and having missed some others just because of the pandemic that cancelled some tournaments, it is a positive result – forgive me for the poor word choice in the current climate; let’s stick with “good result”. 

Of course, Covid helped him in guessing the first one (“Federer will never lose matches with matchpoints in his favour,” well, he only played six times…) or the fifth (“Nadal will no longer answer badly to Scanagatta who will be much more careful in asking his questions so that he will not be misunderstood” – we saw each other so little and I was only able to ask him questions via Zoom when I was allowed to!), or the seventh (“Scanagatta will do his best to make Djokovic answer another ‘not too bad'” because the one who actually likes that phrase is him!). In short, it was too easy! Oh well, let him guess some more. But I count on your innate and malevolent perfidy, on your malignant curiosity to go and check out the wrong prophecies and catch the Bald in the act. So, I think you will click on that link anyway. 

But let’s be honest. The Bald wrote that Sinner would rise to number 16 in the world, just as Djokovic did the year after his first big leap, and, well, he claims the bragging rights for it! As a matter of fact, Sinner would have actually entered the Top 20 if the ATP hadn’t frozen the rankings, allowing underperforming 2020 players to retain their points from the previous year. 

Then there are those multiple predictions like “The ATP Top 5 will be Djokovic, Tsitsipas, Medvedev, Nadal, Thiem” and “The WTA Top 5 will be: Andreescu, Osaka, Barty, Halep, Bencic.” Having rightly predicted four men out of five (with Tsitsipas at N.6 instead of N.5, trailing Federer who only played in Melbourne!) and the first three women out of five qualify them as successful prophecies. Oh well, you know that I’m biased. The first three, Barty, Halep, Osaka were all there, with only Kenin and Svitolina amiss. 

The Bald does not do well with viruses and injuries: he was betrayed by Andreescu always getting injured as well as by Bencic. The Magician remains proud of having prophesied the following at the end of 2019: “Berrettini will struggle to retain the eighth spot in the rankings. The odds, after no Italian had made it to qualify for the ATP finals for 41 years, are against him. But we won’t have to wait another 41 years. And then it’s more important that Matteo succeeds in 2021, the year when the tournament will move to Turin and Federer will be unlikely to still be in the race, and who knows if Nadal will be. Years pass for everyone. Staying in the Top 10 would already be a great success.” In the end, things went well for him. Okay, at the US open he lost in the round of 16 instead of in the semi-finals like the year before, but it’s not his fault that he ran so early into Rublev, who is the player to have made the biggest leap when compared to 2019.

Here’s another correct prediction: “Serena Williams won’t be able to win a Grand Slam and tie Margaret Court’s record tally. The Crystal Bald held a grudge for having been betrayed by her in the course of two Grand Slam finals after he had predicted her to be victorious in at least one of them.” Well, it was uncool to conjure such bad luck on Serena, just to avenge a previous mistake, but still. 

Now (after 8233 characters already written!) comes the difficult part, however, with the prophecies for 2021. The Crystal Bald sent them to me immediately after Christmas. I’ll just copy and paste, extrapolating only the first one – because it has already happened! “Roger Federer does not even dream of going to lock himself up for two weeks in a Melbourne hotel, without Mirka, his double twins, the babysitter and the cook, risking an injury to his knee only to find himself on a sunburnt court the next day. He’s almost 40, and not crazy! “ 

Here are the other 44 predictions:

Roger Federer (photo via Twitter @rogerfederer)

1. Novak Djokovic, if Medvedev will not be in his way, will win his ninth Australian Open: he already suffers from ill-concealed envy in enduring Nadal’s 13 victories at the same Slam, and he would not survive Federer winning Wimbledon for the ninth time. Nole would feel okay only by winning in Melbourne. He will be more determined than ever and super careful not to hit random balls in any direction. Extrovert as he is, he will suffer more in the early rounds than at the end: at first, the solitary confinement in a hotel will weigh heavily on him.

2. Rafa Nadal will not win his 14th Roland Garros. He could be stopped by Jannik Sinner… but Dominic Thiem will win the tournament.

3. Federer and Schwartzman will drop out of the Top 10.

4. Federer will not reach the 109 titles attributed (improperly) to Jimbo Connors.

5. However, Federer will manage to win at least one tournament, perhaps two, albeit minor (Basel?).

6. Shapovalov and an Italian will (again) break into the top ten. Aliassime will continue to struggle.

7. Thiem, at least for a while, will reach N.2.

8. There will be two italians into the top ten at the end of the year.

9.  … but in the ATP finals in Turin only one Italian will play – the other one will be a reserve.

10. Jannik Sinner will reach at least one Grand Slam semi-final.

11. Medvedev will always be ahead of Tsitsipas.

12. Rafa Nadal will not win any tournaments outside of clay.

13. Sasha Zverev will fail to leave his second serve struggles behind him.

14. Of Sinner’s opponents at the Next Gen 2019 edition, the one who will make the most progress will be the Frenchman Humbert.

15. Andy Murray will return to the Top 100 but, realizing that he is not as competitive as he used to be, he will announce his retirement (at least in singles).

16. Two or three of these eight other players will announce their retirement during 2021: Tsonga, Lopez, Federer, Karlovic, Verdasco, Simon, Gasquet, Monfils.

17. Seppi, on the other hand, has no desire to hang up his racket: at the Australian Open, he will play his 62nd Slam in a row since Roland Garros 2005. Lopez with 74 is out of reach, Verdasco with 68 too. To match Federer, who boasts a streak of 65, Andreas is expected to play all of them this year. Very, very difficult.

18. Canada will win a fairly successful ATP Cup. A 12-nation edition is better than a 24 one.

19. Naomi Osaka will become N.1 in the world, dethroning Barty.

20. Sofia Kenin will not win her second Australian Open.

21. Iga Swiatek will break into the Top 10, perhaps even into the Top 5.

22. Petra Kvitova and Kiki Bertens will drop out of the top ten.

23.  Among the top ten players there will be at least one former n.1: Vika Azarenka, Garbine Muguruza?

24. Serena Williams will not win more than one tournament and she won’t be in the Top 10.

25. Martina Trevisan will reach the Top 50 in the world (now she is 85) and in any case she will overtake Camila Giorgi (N.76), currently more willing to perform as a Gio-Mila model (underwear influencer?) than as a tennis player.

26. Clara Tauson, a Danish eighteen-year-old and currently N.152, will leap up by 80-100 spots.

27. Kamilla Rakhimova, a 19-year-old Russian player, currently N.155, will enter the top 100 with some style.

28. Fiona Ferro, victorious in Palermo in 2020, will break into the Top 25.

29. Venus Williams will bid farewell to tennis at the next US Open.

30.  Lorenzo Musetti will enter the top 80 at full speed, but without reaching Sinner’s best ranking in 2020.

31. The Italian tennis players in the top 100 will still be 8, with a better average than the current one (10-17-33-37-74-76-80-100: the total is 427, the average is 53.375), but they will not be the same eight.

32. The Italian female tennis players in the top 100 will be three and not four. One is Trevisan. In the ballot are to be found Giorgi 76, Paolini 96, Errani 131, Cocciaretto 132.

33. Giulio Zeppieri will gain about 200 spots.

34. Lorenzo Sonego will reach at least the Top 20, neck-and-neck with Fabio Fognini, but he will not overtake Matteo Berrettini.

35. Jannik Sinner will beat the record number of sponsors for an Italian tennis player.

36. Riccardo Piatti will become rich like Cresus, but he will have to choose: either manage Sinner or the Piatti Center.

37. The second edition of the Davis Cup in Madrid will be more successful than the first one and it will no longer force anyone to stay up until 4a.m.

38.  Italy will do better in the Davis Cup than in the ATP Cup.

39. Sonego and Berrettini will play some tournaments in doubles and they will do well, but not as much as Cecchinato and Caruso in singles.

40. Monte Carlo and Rome will not be allowed to have more than 1,000 spectators in the stands, the French Open will have 2,000.

41. Tennis will return to Wimbledon, because the All England Club doesn’t hold the insurance card anymore.

42. The numbers of Ubitennis will grow, despite the fact for the first 6 months of 2021 the virus will not have been eradicated yet. The record of 2019 (5 million unique users, 22 million visits, 41 million page views) will be beaten, the sponsors will reappear but not Barilla; the contract with Master Pasta Federer is all but a dead end. Not Federer, just the contract. On Instagram, after crossing the wall of 10,000 followers, it will exceed the 15,000 one. And the newsletter will at least get close to 10,000 subscribers.

43. The ATP finals in Turin, the first post-vaccine tournament in Italy, will be a great success. RAI (the public television company) will try to slip between SKY and Supertennis.

44. Angelo Binaghi will make the most of it. He will be on TV for hours on end. Supertennis was also founded to ensure appropriate catwalks for executives and their pals.

Happy New Year to everyone, to Italian tennis in particular, from the Crystal Bald, the most reliable tennis clairvoyant in the world. 

P.S: As director of Ubitennis, I, Ubaldo Scanagatta, despite having had excellent relations with the Crystal Bald for thirty years, warn you not to take his prophecies seriously. The Bald himself smiled and winked at me while relating them to me, magnified out of all proportion by the reflections of the Davis Cup that he kept rubbing during our conversation.

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