At the WTA Finals, coach Piotr Wozniacki said with a smile ‘Hello Japan’ en route to his press conference. The joke was in reference to the army of Japanese reporters at the venue covering their new superstar – Naomi Osaka.
Osaka’s popularity in the world of sport has soared since her shock win at the US Open. Where she stunned Serena Williams in straight sets to become the first ever Japanese grand slam champion in the Open Era. A surge in endorsements has now positioned Osaka as one of the most sort after female athletes in the world. Her contract with Adidas will expire at the end of the year and sources are reporting that a bidding war is ongoing among companies to sign her up.
“I’m playing tournament after tournament, so I don’t really have time to think about my life changing or anything.” Osaka told reporters earlier this week.
“I’m just more thinking about my next match and my next tournament. I feel like I need the year to end to maybe process more.”
Along with her rapid rise comes the inevitable compliments. The latest being from tennis legend Billie Jean King. Somebody who won 12 grand slam titles and was instrumental in the creation of the WTA Tour during the 1970s. Speaking about the world No.4 on Wednesday, King said Osaka has the ability to conquer women’s tennis in a fashion similar to other legends of the sport – Williams, Martina Navratilova and Steffi Graf.
“First of all, she hits a heavy ball. She can hit anything. If she really wants it, the sky’s the limit. Beyond the sky. To the moon and back or the world,” King proclaimed.
“She’s an amazing player already. What is she, 20? She’s exceptional. I think Japan should be very proud of her. I know America is very proud of her. We are. She’s both. I think that’s great.”
It is not the first time a notable figure has predicted a bright future for Osaka. Roger Federer once described her as a ‘champion who doesn’t shy away from and big stage’ and former player Kimiko Date has tipped her to become a ‘future No.1.’ All of these comments are undoubtedly a confidence boost for the US Open winner, but is there also a negative side to them?
Osaka’s personality has contributed to her popularity in the sport. During press conferences, she is shy and reserved, but also at the same time herself. Highlighted by her speech during this year’s final in Indian Wells, where she defeated Daria Kasatkina.
Loss is a positive thing
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Amid the Osaka frenzy, there is also cause for concern. A rapid rise to fame can be overwhelming for players on the tour. Angelique Kerber claimed two grand slam titles during 2016, but dropped outside the world’s top 20 the following year. This is not to say Osaka will follow suit, but there are sometimes worrying signs.
“I’m a perfectionist. I expect a lot from myself. I feel like when other people expect a lot from me, then it sort of doubles.” Osaka said following her loss to Kerber at the WTA Finals on Wednesday. “I internalize a lot of things, and then it just explodes and then I start talking to myself on the court.
“Regarding stress, I don’t know. I feel like whenever I want to win badly, then it starts becoming emotional, and I can’t really control too much, like when it starts going a bit sideways.”
There has been many examples of players coming through at a young age before succumbing to pressure. At the start of the year everybody was talking about Marta Kostyuk, a Ukrainian teenager who reached the third round of the Australian Open at the age of 15. At the time Kostyuk admitted that she was confident of winning every time on the court, but soon learned that life on the tour isn’t plain sailing.
“In a few months I felt how easy it is to get from ecstatic to almost completely empty.” She wrote on Instagram.
Unlike Kostyuk, Osaka is much more developed on the tour both mentally and physically. Although this doesn’t hide that face that she is could go through a similar experience. Especially when there are so many high profile figures are predicting her to be the next star of tennis.
Two matches into the WTA Finals, Osaka remains winless in the tournament. Losing to Sloane Stephens earlier in the week, as well as Kerber. Although it is still possible that she could qualify for the semi-finals depending on her upcoming clash against Kiki Bertens.
“I just think here (in Singapore) for some reason I can’t get the timing of the ball on the court, on the groundstrokes or the serves.” She explained.
“So it’s a bit strange feeling, like, playing against the top players and then not knowing what you’re going to do on the next ball. I’s been very interesting.”
It is without a doubt that Osaka is one of the most promising players in the sport with a very bright future. Yet sometimes when she plays, it looks like she wants it too much. It is almost as if she feels that she needs to perform at a extremely high level to justify her being a grand slam champion. This is why the focus on Osaka needs to be eased. She remains on course to rise to the top of the women’s game, but will not achieve her potential if she rushes into it. It is time to ease the hype surrounding Osaka and let her develop her career as a player in her own time.