Federer introduces Barilla to tennis in the USA - UBITENNIS
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Federer introduces Barilla to tennis in the USA

After sponsoring many tennis tournaments around the world, Barilla makes its debut at a US event. Their agenda for 2019 could see them present at Flushing Meadows

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Barilla at the 2018 Laver Cup in Chicago (photo Barilla USA)

The big tennis “bonanza” that took place in Chicago during the last Laver Cup saw the debut of Italian pasta brand Barilla as a sponsor of an important tennis event in the United Stated. The company, whose American headquarter is situated a mere half an hour North of Chicago in Nortbrook, Illinois, followed the lead of its Global Brand Ambassador Roger Federer and set up a large activation point in the commercial area outside the United Center to introduce American tennis fans to pasta cooked “the Barilla way”.

Barilla at the 2018 Laver Cup in Chicago (photo Barilla USA)

We caught up with Prita Wadhwani, Barilla’s marketing director for the Americas, to discuss the pasta-maker’s involvement in tennis and their future plans for the US market.

How long did it take to organize the activation point for the Laver Cup? How many people have been involved?

It’s been a wonderful experience for us. We started talking about Laver Cup back in March. We like the concept of sportsmanship, it’s really fun to see the camaraderie the players have together with them being really competitive. So about eight months beginning to end to bring our Barilla experience to tennis fans.

Is your team based in Chicago?

Yes, our American headquarter is just outside of the Chicago area, about 30 miles north in a town called Northbrook and it is responsible for the operations in North and South America.

How did the involvement of Barilla’s Global Ambassador Roger Federer?

We truly admire Federer and what he has achieved in his field of expertise. And we believe that Barilla is to the culinary art world what Federer is to the tennis world. Furthermore, Roger lives his life in a very simple way and our core product is simple as well, flour plus water. That’s where we found a great fit.

Barilla is active in a number of tennis events around the world: we have seen you in Canada at the Rogers Cup, at the Australian Open… were you at the US Open?

No, not this year…

Not this year?… Are there surprises in the works for 2019? I see you are smiling, so I guess we have our answer… Moving on, what is the difference in preparing the activation during events that last 2 weeks and have 600-700,000 people coming through the doors and a much more concentrated event like the Laver Cup, lasting only three days?

There isn’t a big difference really: the hardest part is to build our activation point. Once that is done, we have such an amazing culinary crew with our own on-site kitchen that allows us to prepare our pasta the way we want it. We are completely self-sufficient: we have our own generators, our own water tanks, so we can prepare up to 3,000 servings of pasta per day.

So do you have a full-time “culinary crew” that travels all the time to all the events you participate?

We have chef Lorenzo Boni, who is our executive chef. He has two people working for him who are full-time Barilla employees, and they have identified a number of chefs throughout the USA who have already been vetted and are already trained in how to cook “the Barilla way” and they are brought in for specific events as needed. We are obviously very dedicated to the quality, the taste and the flavor of every single meal we serve.

Barilla at the Laver Cup 2018 in Chicago (photo Barilla USA)

Aside from Laver Cup and tennis, how is Barilla perceived in the American market and what is Barilla’s vision in America?

Pietro Barilla, the father of Guido, Luca and Paolo Barilla, the current generation at the helm of the company, had a motto: “Go forward with courage”. That is still instilled in our culture, that drive for innovation is still very present in Barilla’s culture. Our culture also states that “what is good for you should be good for the planet”: we support the sustainability of the ingredients that we put in our food. These are the principles that have inspired out growth: I was lucky enough to have been for the company for over 20 years, and I remember that when I first joined we has a roughly 9% market share in the US, while nowadays we have over one-third of the market. Our success is strictly link to the innovation that we still strive to maintain, from the products that we have to the way we communicated to our consumers. From a product standpoint we always try to offer our consumers what they want: we have recently introduced “legumes pasta”, a pasta made entirely of legumes, where we try not to sacrifice taste for the experience of eating good food. We also try to educate our consumer that it is not necessary to sacrifice taste to eat something that it’s good for you and good for the planet.

What are the challenges that you face in the US with the way that your consumer prepares your products? How do you “educate” the American pasta eater on how to properly cook and eat your products?

Barilla at the 2018 Laver Cup in Chicago (photo Barilla USA)

It is a journey, it’s not something that happens overnight. When I first joined Barilla we run a “store check” and all consumers knew about pasta were spaghetti and elbows, that is the macaroni for the “mac and cheese”. Now the average consumer is much more educated about the various shapes of pasta, and we like to believe that we had a role in this journey. We have also made some research using the NHANES data (National Health and Nutrition Examination Survey) which is the dietary gold standard for data in the USA, and we have found out that people eating pasta in the Mediterranean way, with healthy oils, vegetables, lean meats and proteins, have better body metrics than those consuming pasta in a more luxurious fashion. This is very important for us because we try to promote “eating well” rather than “eating a lot”. In our activations we have a pasta recipes-holder to promote the good way of eating pasta in a fun way. A portion of pasta should be two ounces (approximately 60 grams), which needs to be combined with vegetables and lean proteins, and it can create a filling, satiating meal for less than 500 calories, without sacrificing taste.

How is the market for sauces?

Americans are very used to having pasta with red sauces, so we are trying to introduce something different like the “pasta al pesto”. Boredom is one of the big enemies of the frequency of pasta consumption, so we are offering alternatives that may be unknown to the American public and as such need a longer education process. Americans are accustomed to using a jar of sauce for every dish of pasta: pesto isn’t like that, but it allows to add flavor to pasta without adding to many calories. Again, in our philosophy “less is more”, so we try to encourage the use of less sugar.

What other events does Barilla include in its promotional activities in the USA?

Food and wine festivals are very popular in the USA, so we are present at quite a few of those. Our 2019 schedule is still in the works and we hope to be at many more tennis events next year.

Barilla at the 2018 Laver Cup in Chicago (photo Barilla USA)

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Paris Olympics Daily Preview: Osaka Plays Kerber, Nadal Teams with Alcaraz

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Naomi Osaka practicing this week in Paris (twitter.com/ITFTennis)

Olympic tennis gets underway on Saturday in Paris, on the grounds of Roland Garros.

While not traditionally thought of as an Olympic sport, the tennis event at the last several Summer Olympic Games has provided some of the sport’s most memorable and emotional moments.  Representing their country at the Olympics is one of the biggest achievements in the lives of many tennis players, and the 2024 event being staged at Roland Garros is unquestionably a very special one.

This will be the last tournament in the careers of a pair of three-time Major champions: Andy Murray and Angelique Kerber.  And this will be the last Olympics, and likely the last time playing at Roland Garros, for 14-time French Open champion Rafael Nadal.  Rafa’s status for singles is in doubt, but he is committed to playing men’s doubles alongside four-time Major champ Carlos Alcaraz.

Nadal and Alcaraz will play their opening round doubles match on Saturday evening, while Kerber faces fellow multi-time Major champ Naomi Osaka in a blockbuster first round contest to close out the night session.  The day session sees both of the top seeds in the singles draws, Novak Djokovic and Iga Swiatek, play their opening round matches.

The draws for men’s singles, women’s singles, men’s doubles, women’s doubles, and mixed doubles will all be played across the next nine days in Paris.

Throughout the tournament, this preview will analyze the day’s most prominent matches, while highlighting the other notable matches on the schedule.  Saturday’s play begins at 12:00pm local time.


Maximo Gonzalez and Andres Molteni [ARG] (6) vs. Carlos Alcaraz and Rafael Nadal [ESP] – 7:00pm on Court Philippe-Chatrier

Eight years ago, Nadal won the gold medal in men’s singles at the Rio Olympics, alongside Marc Lopez.  And eight years before that, he claimed the gold medal in men’s singles at the Beijing Olympics, notably defeating Novak Djokovic in the semifinals.  Now he goes for a third gold medal, teaming with the reigning Roland Garros and Wimbledon men’s singles champion.

But this is a physically compromised, 38-year-old version of Rafa, who has only played six events within the last 18 months.  And while he reached the final just last week in Bastad, that run apparently took a toll on his body.  There are reports he may be pulling out of the singles draw in Paris, as a four-hour quarterfinal match last week against Mariano Navone certainly drained the King of Clay. 

This will be the first time these two Spanish all-time greats team up, and both have rarely played doubles in their careers.  By contrast, Gonzalez and Molteni are both top 20 doubles players.  And while they didn’t team together during the grass court season, they’ve won seven titles together within the last 18 months.

However, facing these two Roland Garros champions on Court Philippe-Chatrier will be a daunting task.  And Nadal should be less hampered on the doubles court than the singles court.  I expect Rafa and Carlitos to embrace the energy of the Saturday night crowd in Paris, and advance to the next round.


Naomi Osaka [JPN] vs. Angelique Kerber [GER] – Last on Court Philippe-Chatrier

Both of these players returned from maternity at the start of the year, though neither has yet rediscovered their top form.  26-year-old Osaka has shown glimpses of it, specifically two months ago at this same venue, when she was just a point away from upsetting Iga Swiatek.  36-year-old Kerber is just 7-14 since returning, and arrives in Paris on a five-match losing streak.  Angie announced earlier this week that she will retire from the sport following these Olympic Games.

These two sure-fire Hall of Famers played six times between 2017 and 2022, with Kerber taking four of those six encounters.  However, most of those occurred while Angie was at her best, and before Naomi had reached her top level.  They’ve never before played on clay, which is certainly neither’s favorite surface.

In the last tournament of her career, Kerber will be extra motivated to achieve a good result.  And she’s done so before at the Olympics, as she was the silver medalist back in 2016.  At the last Olympics in Tokyo, Osaka seemed distracted and overwhelmed playing in her home country’s Games.  But this season, she’s been extremely focused on her tennis, and has dedicated herself to better acclimating to playing on clay.  Based on her performance in Paris two months ago, I like Naomi’s chances of prevailing on Saturday, and thus ending Angie’s singles career.


Other Notable Matches on Saturday:

Iga Swiatek [POL] (1) vs. Irina-Camelia Begu [ROU] – Swiatek is 21-1 this year on clay, and is on a 19-match win streak on this surface.  Three years ago at Wimbledon, she thumped Begu by a score of 6-1, 6-0.

Jack Draper [GBR] vs. Kei Nishikori [JPN] – Nishikori was a bronze medalist at the Rio Olympics, but injuries have only allowed him to play four ATP events across the last three seasons.  Draper currently sits at a career-high ranking of No.26, thanks to 21 match wins in 2024.

Novak Djokovic [SRB[ (1) vs. Matthew Ebden [AUS] – An Olympic gold medal is the one glaring blemish on the Djokovic CV, and at 37 years of age, this will most certainly be his last good chance to win the gold for Serbia, which might mean more to Novak than any of his other career accomplishments.  Ebden replaces Andy Murray in the singles draw, and the Australian hasn’t played a singles match in over two years, as the ITF bizarrely uses doubles players already on site as singles alternates.

Hady Habib [LBN] vs. Carlos Alcaraz [ESP] (2) – Alcaraz will play both singles and doubles on Saturday, and he’s now 33-6 on the year in singles, coming off his fourth Major title at Wimbledon.  Habib is a 25-year-old representing Lebanon who has never been ranked inside the world’s top 250.

Rinky Hijikata [AUS] vs. Daniil Medvedev [AIN] (4) – Three years ago at the Tokyo Olympics, Medvedev lost in the quarterfinals to eventual bronze medalist Pablo Carreno Busta.  Hijikata peaked at No.70 in singles last season, but is just 10-16 in 2024.

Coco Gauff and Jessica Pegula [USA] (1) vs. Ellen Perez and Daria Saville [AUS] – Gauff will be the flag bearer for the United States during Friday’s opening ceremony, after missing the Tokyo Games due to COVID.  Her and Pegula are regular partners, while Perez and Saville are not, though Perez is a top 10 doubles player.


Saturday’s full Order of Play is here.

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Matteo Berrettini extends his winning streak to eight consecutive matches to reach the semifinal in Kitzbuehl

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Matteo Berrettini beat world number 143 Nicolas Moreno De Alboran 7-6 (7-5) 6-3 in their first head-to-head match to reach the semifinal at the Generali Open in Kitzbuhel. Berrettini has extended his winning streak to eight consecutive matches. 

Berrettini hit seven aces, dropped just five points on his first serve and saved all three break points. 

Berrettini, who was outside the top 150 last March, returned to the top 50 after claiming his ninth career title in Gstaad.

The first three games featured a total of three break points. Both players went on serve en route to the tie-break. De Alboran earned the first mini-break to take a 4-3 lead, but Berrettini won four consecutive points from 3-5 down to claim the tie-break 7-5. Berrettini improved to 9-0 in tie-breaks during the past two tournaments. 

The second set went on serve until the eighth game when Berrettini earned his decisive break to take a 5-3 lead. The 2021 Wimbledon finalist sealed the win on his first match point after a double fault from De Alboran. 

Berrettini set up a semifinal match against Yannik Hanfmann, who beat Thago Seyboth Wild 7-6 (7-2) 6-4. 

“I am really happy with the performance, I have never played against him so I did not really what to expect. It was a really high level of tennis and I think he was playing and serving really well, hitting the forehand really well, so I had to dig deep with my energy and my level”, said Berrettini.

Hugo Gaston battled past Sebastian Baez 7-5 5-7 7-6 (8-6) in 3 hours and 8 minutes. Gaston saved two match point as he won the last four points of the tie-break in the third set. The Frenchman fended off 12 of the 16 break points.

Gaston set up a semifinal clash against Pedro Martinez, who came back from one set down to beat Pedro Martinez 6-7 (2-7) 6-3 6-4 in 3 hours and 32 minutes.   

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Novak Djokovic’s Potential Second Round Clash With Rafael Nadal Headlines Olympics Draw

Rafael Nadal and Novak Djokovic could meet in the second round of the Olympics.

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(@TheTennisLetter - Twitter)

Novak Djokovic’s potential second round clash with Rafael Nadal headlines an exciting Olympics draw.

The draw was done this morning for the Olympic Games which will take place at Roland Garros.

After Andy Murray’s late withdrawal from the singles event, the next big headline would take place in the men’s singles draw as Novak Djokovic could collide with Rafael Nadal in the second round.

It would be a titanic tussle between two of the best players of all time but first Djokovic will have to get past doubles specialist Matthew Ebden while Nadal takes on Hungarian Marton Fucsovics in the opening round.

Djokovic is the top seed after Jannik Sinner’s withdrawal and could play Hamburg champion Arthur Fils in the third round before a potential quarter-final clash with Stefanos Tsitsipas.

Meanwhile as for Carlos Alcaraz the Spaniard will begin against Hady Habib in the opening round and could face Cameron Norrie in the second round with the Brit facing Tallon Griekspoor in his opener.

Other key obstacles in his half of the draw are Rome finalist Alejandro Tabilo, Alex De Minaur and Casper Ruud.

Here are some of the other key matches in the men’s singles draw in the first round:

Lorenzo Musetti v Gael Monfils

Jack Draper v Kei Nishikori

Alexander Bublik v Taylor Fritz

Alex De Minaur v Jan-Lennard Struff

Kerber and Osaka first round clash headlines Women’s Singles Draw

In the Women’s singles draw the headline clash will see Naomi Osaka take on Angelique Kerber in a battle of the Grand Slam champions.

Kerber has announced this morning that this will be her final tournament of her career before retiring.

The winner of that match could take on Elena Rybakina in the second round with the Kazakh beginning her campaign against Jaqueline Cristian.

Rybakina has landed in Iga Swiatek’s half of the draw with the world number one beginning against Irina-Camelia Begu with the in-form Diana Schnaider awaiting in the third round.

In the bottom half of the draw, Coco Gauff will begin her campaign against Ajla Tomljanovic with Wimbledon semi-finalist Donna Vekic awaiting in the third round.

Wimbledon champion Barbora Krejcikova will face Sara Sorribes Tormo with Jessica Pegula awaiting in the third round.

Stefanos Tsitsipas, Rafael Nadal and Andy Murray headline doubles draw

In the doubles draws, Andy Murray will compete in his last ever tournament as he and Dan Evans are drawn against Taro Daniel and Kei Nishikori in the first round.

The dream duo of Carlos Alcaraz and Rafael Nadal face sixth seeds Maximo Gonzalez and Andres Molteni.

Meanwhile the Tsitsipas brothers face Nuno Borges and Francisco Cabral while Daniil Medvedev and Roman Safiullin face second seeds Kevin Krawietz and Tim Puetz.

The headline match of the men’s doubles is Taylor Fritz and Tommy Paul facing Felix Auger-Aliassime and Milos Raonic.

On the women’s side top seeds Coco Gauff and Jessica Pegula take on Ellen Perez and Daria Saville.

Also featuring in the draw are Caroline Garcia, Angelique Kerber, Barbora Krejcikova and Maria Sakkari.

The events start on Saturday and will conclude a week later.

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