Madison Keys Finds Form To Reach Last Eight in Charleston - UBITENNIS
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Madison Keys Finds Form To Reach Last Eight in Charleston

Madison Keys reached her third quarter-final in Charleston by beating Camila Giorgi 6-4 6-3, while Daria Kasatkina and Julia Goerges beat Irina-Camelia Begu and Naomi Osaka respectively to set up a last eight meeting.

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Madison Keys reached her third quarter-final in Charleston after producing a commanding performance to beat Camila Giorgi 6-4 6-3.

 

The win ends a run of three straight losses for the American and it is her best showing at an event since she reached the same stage at the Australian Open.

“I’m really happy to get some back-to-back matches in and looking forward to more,” Keys said in her on-court interview.

The 2017 US Open finalist made an excellent start to the match as she raced into a 5-1 lead. Then Giorgi found some rhythm. Having struggled to cope with the American’s consistency from the back of the court, the Italian responded in the only way she knows: by being very aggressive.

It worked for a while as Giorgi started to hit winners and dragged the score back to 5-4 in Keys’ favour. This prompted the American to summon her coach Lindsay Davenport.

The three-time Grand Slam champion encouraged Keys to ensure she moved as well as possible and make Giorgi play extra balls when the Italian served in the next game.

The World No.14 clearly listened as she drew two errors from Giorgi, hit a precise forehand winner to make it 0-40 and then sealed the break and the set with an excellent forehand pass.

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Set two went comfortably with serve for the opening three games before an error-strewn game from the Italian handed Keys a break and a 3-1 lead.

The American also made a lot of errors in the next game but, unlike her opponent, she managed to hang onto her serve. This proved to be crucial, as Keys hit four aces and a stunning forehand winner en route to two easy holds to polish off an easy victory.

The 7th seed will now play fellow American Bernarda Pera in the last eight after the World No.101 edged out Sara Errani 6-3 2-6 6-4.

“I’m really happy with how today went,” said Keys in her on-court interview. “I thought Camila played really well and I’m just really happy with the win.”

The American talked about what it was like facing Giorgi. She said, “I think the biggest thing is just weathering the storm. She’s going to hit some amazing shots, and it was really just me trying to get one more ball in.”

Kasatkina to face Goerges in last eight

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In the other half of the draw, defending champion Daria Kasatkina hammered Irina-Camelia Begu 6-2 6-1 in just 65 minutes to book her place in the last eight.

The Russian, who was the runner-up at Indian Wells, hit 13 winners and earned six breaks of serve as she dominated her Romanian opponent from start to finish.

After the win, Kasatkina said she is “more mature” than she was when she won the title last year. That increased maturity has showed in the Russian’s tennis in 2018 as she has already reached two finals and a semi-final at Premier events.

Kasatkina, 20, will play Julia Goerges in the quarter-finals after the German beat Indian Wells champion Naomi Osaka 7-6(4) 6-3.

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The Japanese player started stronger and opened up a 4-2 lead in the first set. However, Goerges used all the weapons in her game to break back and restore parity.

She drew an error with a clever sliced backhand and defended outstandingly to outlast Osaka and make it 0-30. Then the German produced a stunning combination to set up three break points. She hit a venomous forehand return out wide before slicing a vicious backhand across court that the Japanese could only clip into the net.

Osaka did superbly to save all three, but Goerges did not give up. She hit two massive groundstrokes – one on each side – that were too hot for the World No.21 to handle to win the next points and clinch the break she needed.

After another break apiece and three love holds, the German won a tie-break littered with errors to take the first set. However, the second set was much more comfortable for Goerges as, with the exception of one poor game, she dominated on serve to win it 6-3.

“Today proved again that I’ve developed in the right direction because a few years ago I might not have won a match like this,” Goerges said in her on-court interview. “I managed to find a way (to win) against probably one of the hottest players on tour right now.”

WTA

WTA unveils rebrand including new logo, marketing campaign and alignment of tournament tiers

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The WTA has unveiled a comprensive rebrand including a new logo, marketing campaign and alignment of tournament tiers. 

 

The Women’s Tennis Association WTA has introduced a new corporate identity redifining the organization’s strength as a collective utit of inspiring players and tournaments. 

The rebranding includes the WTA’s first logo redesign in 10 years and coincides with the announcement of a simplified numerical naming system for women’s tournaments. 

The new brand identity and marketing campaign has been developed for the WTA by design agency Landor Australia and will be fully integrated across the WTA, including television graphics, print materials, tournament branding, advertising, promotion, digital and social media. 

The WTA’s new brand image incorporates a dynamic reworking of the familiar letters W, T and A, with a tennis ball functioning as the crossbar of the A, and marks the return of a silhouette of a female tennis player. The serve is the only shot in tennis where the player has the absolute control and where the point begins. 

The logo brings a return of a kinetic energy and makes reference to the sport’s global nature, framing the player within a circle that evokes the universal spirit of the WTA platform. 

“The WTA is built on the grit, passion and determination of generations of athletes and tournament promoters. Our new logo embraces the visual language of tennis and celebrates heroic women who come together for “The Game”. We will wear it as a badge of pride and a reminder of the power of unity among strong individuals, by joining forces, we build something bigger than ourselves”, said Micky Lawler, President of the WTA and head of marketing initiatives.   

The WTA For the Game campaign will be highlighted by 30 and 60 second commercial spots as well as influencer stories that will be broadcast, published and posted across WTA player, tournament and affiliate channels. Fans are provided new insights into the individual narratives of players as they describe the defining moments that have shaped their tennis journey and what gives their game purpose. 

The “For the Game” campaign features a series of videos with in-their-own words storytelling from Naomi Osaka, Madison Keys, Garbine Muguruza, Ashleigh Barty, Petra Kvitova, Barbora Krejcikova, Su-Wei Hsieh, Bethanie Mattek Sands and more players from the tour’s singles and doubles ranks. 

The WTA also worked with the ATP to create consistency and alignment across professional tennis. Both Tours will share the same tournament tier and nomenclature system to create simplicity for fans and consumers starting from 2021. WTA tournaments will now be categorized as WTA 1000 (incorporating the former Premier Mandatory and Premier 5 tournaments), WTA 500 (formerly Premier 700), WTA 250 (International) and WTA 125 (125k Series). The revised nomenclature is not tied to specific ranking points (which stay the same) or prize money, it is a categorical system to help define WTA tournament categories. “Fans really respond to the unified approach which tennis is uniquely able to provide. We see it with ticket sales at combined women’s and men’s tournaments, viewership on shared broadcast platforms and the popularity of the “Tennis United” digital content series co-created by the WTA and ATP amidst the challenges of the 2020 season. Adopting this streamlined tournament naming system is 100% about making it easier for WTA fans, corporate partners and the media to engage and follow the sport”, said Lawler. 

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Father Of Dayana Yastremska Reveals The Reasons Behind Her Lacklustre Season

Alexander Yastremsky says his daughter was ‘mentally broken’ in recent weeks due to a personal issue.

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Rising star Dayana Yastremska struggled on the Tour during the second half of 2020 due to a family-related issue, according to her father.

 

The world No.29 closed out her season with three consecutive first round losses at the French Open, Ostrava and Linz to players who were ranked lower than her. Yastremska looked to be on course for a strong year after reaching the final of the Adelaide International in January. However, since then she has only managed to reach the quarter-final stage in one out of 10 tournaments played.

Reflecting on his daughter’s difficult season during an interview with Ukrainian Tennis, Alexander Yastremsky says she had been ‘mentally broken’ in recent weeks due to her mother having a series of surgeries on her eye.

“People were complaining like why Dayana had such poor results at Roland Garros and afterwards but they didn’t know it was a hard time for her mother,” he said.
“Before the first round she had a retinal detachment. She went through three surgeries in Paris and two more at home. Everything is fine now but at that time Dayana was broken mentally.”

Besides her mother’s health scare, Yastremska had to find a new structure in her team after the departure of Sasha Bajin following the US Open. Bajin, who is the former coach of Naomi Osaka, worked with her for less than a year. Last week it was confirmed that he will be working with Karolina Pliskova in the new year.

“Sascha Bajin is a good coach, very helpful but it turned out he wasn’t ours,” said Alexander. “I don’t look at this partnership as a mistake for Dayana, it was another experience for her but I don’t see any advantages either.”
“Everyone looks only at how good you play and what result you get.”

Prior to Bajin, Yastremska worked with Belgium’s Olivier Jeunehomme who guided her to three WTA titles between 2018-2019. Since his departure, she is yet to add to her title tally but did rise to a ranking high of 21st earlier this year.

“It’s not easy to work with Dayana she has a tough personality,” her father admits. “Relationships on and off the court are very important for her.
“Right now we have a new team, very positive and committed . That’s the key for us. There’s no need to brag about their achievements. Results will come and time will tell. Our focus is on the off-season and hard work.”

Yastremska has started her off-season in Dubai. She ends the year with a win-loss record of 15-12 and has made just over $486,000 in prize money.

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Karolina Pliskova hires Sascha Bajin as new coach

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Former world number 1 player Karolina Pliskova has hired German coach Sasha Bajin for the upcoming 2021 season. The Czech player has split up with Daniel Vallverdu. 

 

Under the guidance of Vallverdu Pliskova has not won a single title in 2020 but she reached her second final at the Internazionali BNL d’Italia in Rome, the tournament she won in 2019 beating Johanna Konta. This year she was forced to withdraw from the Rome final against Simona Halep due to an injury problem. 

Pliskova successfully defended her 2019 title in Brisbane and lost to Anastasya Pavlyuchenkova in the third round of the Australian Open and was defeated by Elena Rybakina in the quarter finals in Dubai. She lost to Ons Jabeur in Doha. In her first tournament after the suspension due to the pandemic Pliskova was beaten by Veronika Kudemertova in the second round at the Western and Southern Open in New York. At the US Open Karolina was knocked out by Caroline Garcia in the second round. 

The Czech star lost in the first round in Ostrava after winning the first set. 

Bajin parted his ways with Ukraine’s Dayana Yastremska in 2020. The Ukrainian player was not happy after Bajin praised Naomi Osaka, who beat Yastremska at the US Open. 

Pliskova introduced her new coaching team to her fans on Twitter. 

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