Cilic - Nishikori Final at 2014 US Open Shows Rough Road Ahead for Men's Tennis - UBITENNIS
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Cilic – Nishikori Final at 2014 US Open Shows Rough Road Ahead for Men's Tennis

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TENNIS US OPEN – They figured it out a long time ago in Hollywood and just across the river from here on Broadway: You need a star. You become a hit by selling entertainment, not Shakespeare. You become a hit by putting big names on the marquee. The final of the U.S. Open Monday night didn’t have those names. What it had was Marin Cilic and Kei Nishikori. Art Spander for bleacherreport.com

 

US Open: All the interviews, results, draws and OoP

They figured it out a long time ago in Hollywood and just across the river from here on Broadway: You need a star. It didn’t really matter if a famous actor could act, only if he was famous.

Whether that was because of what he did on or off the screen was insignificant.

You become a hit by selling entertainment, not Shakespeare. You become a hit by putting big names on the marquee.

The final of the U.S. Open Monday night didn’t have those names. What it had was Marin Cilic and Kei Nishikori.

They are talented, dedicated and successful. They aren’t much of an attraction, and they didn’t have much of a match. In only one hour and 54 minutes, Cilic crushed Nishikori 6-3, 6-3, 6-3.

Arthur Ashe Stadium was sold out, but there were a good number of unfilled seats, with people choosing not attend when the matchup didn’t meet their standard. After all, this is New York—not Peoria, Illinois.

Sure, the match started at 5:08 p.m. ET. Sure, it was held on a Monday. Sure, the weather was cool and breezy. But you just know if Roger Federer or Novak Djokovic—or, best of all, both—had been playing, the place would have been filled.

The semifinals had the big guys, but the little guys—figuratively speaking, since Cilic is 6’5″—knocked them out. The reaction of some was, “Great.” But not from CBS-TV, which was showing the tournament one last time.

ESPN will cover the tournament starting next year.

We need new faces in tennis or golf, we’re told, but when the faces show up, the public does not—even if, in this case, most of the 24,000 seats at Ashe were sold out in advance.

A barometer for this one was the report in Bloomberg on Monday morning that a dip in secondary prices for tickets, the brokers, the scalpers “could lead to a quiet evening in the seats and among television viewership.”

That’s a kind way of saying, “If you haven’t unloaded your tickets by now, you’re going to take a bath.”

According to SeatGeek (via Newsday’s Neil Best), after Federer and Djokovic were upset in the Saturday semifinals, the price for resale tickets plummeted.

Ever check the covers of People or US Weekly, or the content of Entertainment Tonight or Inside Edition? They don’t attract attention with a story on some studio technician or production assistant. They feed us a diet of Jennifer Lawrence and George Clooney, Beyonce and Jay-Z.

A-listers make us turn the pages or pick up the remotes. Surprise finalists do not.

It’s not the fault of Cilic or Nishikori that they upset the big names. That’s sports. That’s also a possible box-office disaster.

Individual sports are the opposite of team sports, where people pull for the underdog—although they watch the games with top teams, such as Michigan, Alabama and Florida State.

Maybe someday, Cilic, who missed last year’s Open because of a drug suspension, will be as well-known as Rafa Nadal or Federer.

Cilic certainly can move a tennis ball (17 aces against Nishikori), but for the moment, he just doesn’t move the needle.

You want to know why ESPN is always showing Peyton Manning, Tony Romo or LeBron James? Because those players raise the ratings.

In team sports, at least, there’s a feeling of loyalty to the hometown 11 or the old school. It’s different for tennis and golf.

If Cilic or Nishikori were American, maybe more people other than the tennis purists would have taken note. But they’re not American, and that makes it even worse.

Federer has been so good for so long—although he’s 33 and in decline—he’s deservedly celebrated everywhere, transcending borders.

The guy in the stands and the woman in the streets want Federer to win the way they want Nadal and Tiger Woods and Phil Mickelson to win. They don’t want to ask, “Who’s he?”

Golf’s U.S. Open in June at Pinehurst, North Carolina, had the same trouble as tennis’ U.S. Open in September: A non-American, relative non-entity—Martin Kaymer—took the trophy. Two majors for Kaymer. No excitement about Kaymer.

Cilic, at No. 16, (seeded No. 14) is the lowest-ranked man to win the Open since Pete Sampras, ranked 17th in 2002. However, Cilic and Sampras are about as far apart as Croatia (Cilic’s home country) and California (Sampras’ residence).

Pete not only is a U.S. citizen, he had already won 15 Grand Slams previously.

The Australian Open this year had a surprise champion, Stan Wawrinka. The guy he beat, however, was hardly a surprise (Nadal). Then Nadal, as scripted, won the French, beating Djokovic. The Wimbledon final matched Djokovic against Federer. So far, so good. Glamour, glitz, greatness.

Djokovic is only 27, Nadal is 28 but frequently hurt. Who knows how long Federer can play at a high level?

The days of the Big Four—let’s throw in Andy Murray—may not be over, but they are slipping away. We’re probably headed for more of the new kids, or the kids who are almost new but hardly stars.

This is problematic for men’s tennis, as the U.S. Open showed that interest wanes considerably when the four players who have defined the era exit early.

The last Grand Slam of 2014 had everything it needed, until the final act. Would it be possible to shoot the scene again with another ending?

Article from bleacherreport.com

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Alexander Zverev Ditches Federer’s TEAM8 Management Firm To Return To His ‘Roots’

Zverev speaks out about his ‘short and long term strategies going forward.’

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German tennis star Alexander Zverev has confirmed his departure from TEAM8 as he set out his coaching plans for the season ahead.

 

The world No.7 posted a statement on Instagram saying that he no longer wants to be represented by the management firm, which was co-founded by Roger Federer and his agent Tony Godsick. Zverev says part of his decision was because he wanted his family to take a greater role once again. Instead, he will be managed by his brother Misha, who is the captain of the German ATP Cup team, as well as Sergei Bubka.

“I have decided to go back to the roots and have my family help me with my coaching, as well as Mischa and Sergei Bubka with my management,” Zverev wrote.
“I want to thank TEAM8 for the great work and tremendous experience, but we both feel that it’s the right decision to have my family take on a bigger role once again.”

Zverev’s announcement comes less than two weeks after it was confirmed he will no longer be working with David Ferrer. A former world No.3 player who joined his camp last year. Ferrer confirmed that the ending of their partnership was on mutual terms and there was no conflict between the two. The Spaniard said his role as tournament director of the Barcelona Open and family commitments contributed towards his decision.

Last year the 23-year-old broke new territory in his career by reaching the final of the US Open which he lost in five sets to Dominic Thiem. Zverev also won two ATP titles in Cologne. However, his on-court success was overshadowed by events in his personal life. He has been accused of mental and physical abuse by his former girlfriend Olga Sharypova, which Zverev has denied. Meanwhile, it was revealed that another former partner of his is pregnant with his child.

Heading into the Australian Open, Zverev is likely to face more scrutiny over the domestic abuse allegations after it was confirmed that a new account from Sharypova will be published in the coming weeks. New York Times journalist and freelance writer Ben Rothenberg confirmed that a second interview will be released before the start of the Melbourne major. It is unknown as to what the interview will entail but there has been a prior reference to one ‘incident’ in China.

Zverev’s Instagram statement in full

“What a year 2020 has been, for the whole world and for myself. I reached my first Grand Slam final without my parents and brother being court-side due to them contracting COVID-19. An almost 2 year long legal dispute with my former agent finally came to a successful resolution, so I have spent a lot of time thinking about my short and long term strategies going forward. For this reason and because of the ongoing worldwide restrictions, I have decided to go back to the roots and have my family help me with my coaching, as well as Mischa and Sergei Bubka with my management. I want to thank TEAM8 for the great work and tremendous experience, but we both feel that it’s the right decision to have my family take on a bigger role once again.”

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No Special Treatment For Andy Murray, Says Australian Government

The three-time Grand Slam champion still wants to travel to Melbourne later this month but will it be possible?

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Andy Murray must provide a negative COVID-19 test and no preferential treatment will be given to him if he attempts to play the Australian Open, according to a government minister.

 

The former world No.1 was set to travel to Australia later this week but is unable to after testing positive for the coronavirus. As a result, Murray is currently self-isolating in his London home and is therefore unable to start the mandatory 14-day quarantine period along with other players. Although he is hopeful to still travel to Melbourne at a later date.

Whether or not he will be allowed to do so in the coming weeks is unclear. In a statement Tennis Australia wished the three-time Grand Slam champion a ‘happy recovery’ but didn’t address the possibility that Murray can travel at a later date than his peers. It is understood that negotiations are currently ongoing with coach tournament director Craig Tiley.

“The Australian Open fans love Andy, and we know how much he loves competing here in Melbourne and how hard he’s worked for this opportunity,” a statement reads.

Murray is not the only player unable to travel this week as a result of a positive test. Others include Madison Keys, Davidovich Fokina and Dominic Thiem’s coach Nicolas Massu. Tennys Sandgren also tested positive but has been allowed to fly because health officials say he is ‘viral shedding from a previous virus’. Sandgren tested positive for the virus back in November.

Martin Foley, who is the Minister of Health for the Victorian government, says no special treatment will be provided to Murray in his bid to play in the Grand Slam. The Brit was granted entry into the main draw thanks to a wild card. He missed the 2019 tournament due to pelvic bruising and the year before he stunned the sport by saying he may be forced to retire before later undergoing career-saving hip surgery.

In regards to Mr Murray, we’ve been clear from the start that anyone who tests positive is not able to be part of the program coming into Melbourne and Australia,” Foley told reporters on Friday.
“Mr Murray, and the other 1240 people as part of the program, need to demonstrate that if they’re coming to Melbourne they have returned a negative test.
“So should Mr Murray arrive, and I have no indication that he will, he will be subject to those same rigorous arrangements as everyone else.
“Should he test positive prior to his attempts to come to Australia, he will be refused.”

This year’s Australian Open is taking place under strict COVID-19 protocols. During quarantine players will be allowed to train up to five hours each day but not play in any professional tournaments. Those who break the rules could face a fine of AUS$20,000, prosecution and even deportation.

The Melbourne major will start on February 8th.

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Andy Murry Tests Positive For COVID-19, Australian Open Hopes In Doubt

A representative for the former world No.1 has confirmed that he is currently in isolation.

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Andy Murray faces a race against time to make the Australian Open after testing positive for COVID-19.

 

Multiple British media sources have confirmed that the three-time Grand Slam champion has been in self-isolation since testing positive and it is believed that he is in good health. The Daily Mail has reported that Murray is experiencing only ‘minor symptoms’ of the virus. He undertook the test as part of the requirement by Tennis Australia under their COVID-19 protocols which requires all arrivals to test negative. However, Tennys Sandgren has been given the all clear to travel despite testing positive.

Murray and his team are now hoping that they will still be able to make it in time for the Australian Open which begins on February 8th. Nicolas Massu, who is the coach of Dominic Thiem, finds himself in the same situation as Murray. Besides being required to test negative, players must quarantine for 14 days upon arrival in Australia before they are allowed to play in any tournaments. Although they are allowed to train during this period for up to five hours a day. Tennis Australia is yet to comment on Murray and if they will allow him to join their ‘bio-secure bubble’ at a later date.

There is no proof of where Murray caught the virus but growing speculation surrounds the National Tennis Center in Roehampton where it has previously been reported that a minor outbreak occurred. The Brit had been training at the facility and it is understood that fellow player Paul Jubb have also contracted COVID-19.

The 33-year-old is eager to return to the Australian Open two years after admitting at the tournament that he may be forced to retire from the sport due to a serious hip injury. In 2018 he stunned reporters by saying ‘I’m not sure I’m able to play through the pain for another four or five months’ before going on to say that the Australian Open may be his last tournament. Following his first round loss, the Brit even had a video tribute played to him at the event. However, since then he had managed to continue his career with the help of hip resurfacing surgery. It was another injury (pelvic bruising) that also forced him to skip the Melbourne major last year.

Murray is a five-time finalist at the Australian Open.

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