Key Sponsor Sticks By Novak Djokovic Ahead Of Dubai Return - UBITENNIS
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Key Sponsor Sticks By Novak Djokovic Ahead Of Dubai Return

One of the most prestigious car makers in the world says they are ‘glad’ that the tennis star has expressed his view about the COVID-19 vaccine.

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Novak Djokovic (SRB) against Jack Draper (GBR) in the first round of the Gentlemen's Singles on Centre Court at The Championships 2021. Held at The All England Lawn Tennis Club, Wimbledon. Day 1 Monday 28/06/2021. Credit: AELTC/Simon Bruty

A leading international car manufacturer has said they expect their logo to be displayed on the clothing worn by Novak Djokovic when he returns to action next week.

A source at Peugeot has confirmed to Reuters news agency that their sponsorship deal with the tennis star remains unchanged at present following his interview with the BBC. Earlier this week Djokovic spoke publicly for the first time since being deported from Australia following a high-profile argument over the legitimacy of his visa. During the fiasco it was confirmed that the Serbian is not vaccinated against COVID-19 which has prompted allegations that he is an anti-vaxxer. Something which Djokovic has denied but he maintains that everybody has the right to choose if they wish to be vaccinated.

“I say that everyone has the right to choose, to act or say whatever they feel is appropriate to them, and I have never said that I am part of that movement,” Djokovic told the BBC.
“You know, no-one in the whole process, during the Australian saga has asked me for my stance or my opinion on vaccination. So I could not express, you know, what I feel and where my stance is, neither in the legal process, neither outside, so it’s really unfortunate that there has been this misconception.”

The controversy has raised questions about if some of Djokovic’s sponsors may have a change of hearts and distance themselves from him. However, it has been confirmed that Peugeot has no intention to do such a thing in the short-term. Speaking on condition of anonymity, a source has confirmed that the brand will allow their logo to be displayed on Djokovic’s clothes when he plays at the Dubai Tennis Championships in what will be his first tournament of the season.

“We anticipate the Peugeot brand will be represented at the tournament in Dubai on Mr. Djokovic’s shirt,” the source told Reuters.
“Peugeot has taken note of Mr. Djokovic’s statements and is glad that he has expressed himself,” they added.

Djokovic has had an agreement with Peugeot for almost a decade. In 2014 he signed a three-year deal with the car manufacturer to be a global ambassador for them and has since continued to be sponsored by them in some capacity. Last July he was named ambassador for their electric e-Ludix range and in December they published a video marking his season.

Two other sponsors, watchmaker Hublot and Lacoste, didn’t supply Reuters with a comment when they were asked about their current partnerships with Djokovic.

According to a report by Forbes magazine which was published last month, the world No.1 is the 46th highest paid athlete in the world. It is estimated that he made in the region of $30M from endorsements last year alone.

Djokovic is the only player in the top 100 on the men’s Tour who isn’t vaccinated against COVID-19, according to the ATP.

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Wrist Injury Threatening To End Holger Rune’s Olympic Dream

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Holger Rune will have a second medical opinion on Monday before deciding if he is fit enough to play at the Olympic Games, according to his team. 

The Danish world No.17 recently retired from his quarter-final match at the Hamburg Open due to a knee injury. The hope at the time was that his withdrawal would be just a precautionary measure ahead of the Olympics. However, he is also dealing with a second issue that appears to be more serious.

According to TV 2 Sport, Rune has been struggling with a wrist issue and underwent a scan on Sunday which his mother Aneke says ‘doesn’t look promising.’ Aneke is also the manager of her son’s career. Rune’s Olympic dreams now rest on the outcome of a second medical expert that he will visit tomorrow who has a better understanding of the sport. 

“Unfortunately, it does not look promising after the first medical opinion after the review of the scan of the wrist,” Aneke Rune told TV 2 Sport.

“We are waiting for two tennis-specific doctors who will give a second opinion tomorrow (Monday). Tennis wrists look different from regular wrists, so we’ll hold out hope for one more day.” 

Rune is one of three Danish players entered into the Olympic tennis event along with Caroline Wozniacki and Clara Tauson. The country has only won one medal in tennis before which was at the 1912 Games when Sofie Castenschiold won silver in the women’s indoor singles event. 

So far this season, the 21-year-old has won 27 matches on the Tour but is yet to claim a title. He reached the final of the Brisbane International and then the semi-finals of three more events. In the Grand Slams, he made it to the fourth round of the French Open and Wimbledon. 

It is not known when a final decision regarding Rune’s participation in Paris will be made.

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Hubert Hurkacz Undergoes ‘Knee Procedure’ Ahead of Olympic Bid

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Poland’s top player on the ATP Tour is not giving up on his dream of winning a medal at the Olympic Games despite recently undergoing a medical procedure.

World No.7 Hubert Hurkacz suffered a knee injury during his second round clash at Wimbledon against France’s Arthur Fils. In the fourth set tiebreak of their clash, Hurkacz dived for a shot but landed badly on his knee and required on-court medical attention. He then played two more points before retiring from the match. 

In a social media post published on Wednesday, the  27-year-old confirmed he underwent a procedure on his knee earlier this week but didn’t provide any further details.  Although Hurkacz has stated his intention to play at the upcoming Olympic Games in Paris, where the tennis event will be held on the clay at Roland Garros. 

“I had a knee procedure this Monday, but I’m feeling better already and my team and are dedicating extensive time each day to the rehab process.” He wrote on Instagram. 

“It’s a dream for every athlete to represent their country at the Olympics, and I want to make sure I am fully fit and ready before making the final decision to step on court. The aim is not only to participate, but to win a medal for my country.”

So far this season Hurkacz has won 34 out of 48 matches played on the Tour. He won the Estoril Open in April and was runner-up to Jannik Sinner in Halle. 

The Olympic tennis event is scheduled to begin a week Saturday on July 27th. Poland is yet to win a medal in the event but expectations are high with women’s No.1 Iga Swiatek also taking part. 

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Motivation, Pressure And Expectations – Novak Djokovic Targets History At Wimbledon

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image via x.com/wimbledon

Novak Djokovic has broken numerous records throughout his career but he still feels the pressure of trying to make history in the sport. 

The world No.2 is through to his 10th Wimbledon final where he will play Carlos Alcaraz, who beat him at this stage of the tournament 12 months ago. There is plenty on the line for the Serbian who could equal Roger Federer’s record for most men’s titles won at SW19 and break the overall record for most major singles won in the sport if he triumphs over the Spaniard. Djokovic currently has 24 Grand Slam trophies to his name which is the same as Margaret Court, who won some of her titles before the Open Era started. 

“Obviously I’m aware that Roger [Federer] holds eight Wimbledons. I hold seven. History is on the line.” Djokovic said on Friday after beating Lorenzo Musetti.

“Also, the 25th potential Grand Slam. Of course, it serves as a great motivation, but at the same time it’s also a lot of pressure and expectations.”

Coming into Wimbledon, there had been doubts over Djokovic’s form after he underwent surgery to treat a knee injury he suffered at the French Open. However, he has defied the odds to reach the final. His run has also seen him beat Alexi Popyrin and Holger Rune before getting a walkover in the quarter-finals from Alex de Minaur, who sustained an injury during the tournament. Then on Friday, he overcame a spirited Musetti in three sets. 

Despite the challenge, Djokovic has insisted that his expectations to do well are always high no matter what the situation is. During what has been a roller-coaster first six months of the season, he is yet to win a title this year or beat a player currently ranked in the top 10. Although he will achieve both of these if her beats Alcaraz on Sunday. 

“Every time I step out on the court now, even though I’m 37 and competing with the 21-year-olds, I still expect myself to win most of the matches, and people expect me to win, whatever, 99% of the matches that I play.” He said.

“I always have to come out on the court and perform my best in order to still be at the level with Carlos [Alcaraz] or Jannik [Sinner] or Sascha [Zverev] or any of those guys, Daniil [Medvedev]. 

“This year hasn’t been that successful for me. It’s probably the weakest results the first six months I’ve had in many years. That’s okay. I had to adapt and accept that and really try to find also way out from the injury that I had and kind of regroup.”

Djokovic hopes that a Wimbledon win will help turn his season around like it has done in the past for him. 

“Wimbledon historically there’s been seasons where I wasn’t maybe playing at a desired level, but then I would win a Wimbledon title and then things would change.” He commented.

“For example, that was the case in 2018 when I had elbow surgery earlier in the year, dropped my rankings out of top 20, losing in fourth round of Australian Open, I think it was quarters of Roland-Garros, and just not playing the tennis that I want to play. Then I won Wimbledon and then won US Open and then later on became No.1 very soon.”

Meanwhile, 21-year-old Alcaraz is hoping to stop Djokovic in his tracks. Should he defend his title at Wimbledon, he would become the first player outside the Big Three to do so since Pete Sampras more than 20 years ago. He has won their only previous meeting on the grass but trails their head-to-head 3-2. 

“I’m sure he knows what he has to do to beat me,” said Alcaraz.

“But I’m ready to take that challenge and I’m ready to do it well.”

When the two players take to the court to play in the Wimbledon final, Djokovic will be 15 years and 348 days older than Alcaraz. Making it the largest age gap in a men’s Grand Slam final since the 1974 US Open. Whoever is victorious will receive £2,700,000 in prize money. 

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