Ash Barty Investigated By Watchdog For Drinking A Beer After Australian Open Win - UBITENNIS
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Ash Barty Investigated By Watchdog For Drinking A Beer After Australian Open Win

Barty’s decision to have a drink after winning her home Grand Slam hasn’t gone down too well with everybody…

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Image via https://twitter.com/AustralianOpen

Ash Barty’s historic achievement at the Australian Open was widely celebrated by many but it appears that not everybody was happy with one of the ways the tennis star chose to celebrate.

 

The world No.1 defeated Danielle Collins to become the first home player to win the women’s title since 1978. Throughout the tournament she didn’t drop a single set en route to claiming her third major title at the age of 25.

During the trophy ceremony there were plenty of cheers and tears from those watching from the stands in the Rod Laver Arena. During the celebrations Barty was offered a beer by former player and friend Casey Dellacqua. On TV she opened the beer before saying “I’m a Corona girl” in reference to the brand she was drinking.

Whilst Barty’s beer drinking appears to be harmless fun, not everybody was happy with it. Astonishingly a complaint over Barty’s ‘behaviour’ was recently made to the Alcohol Beverages Advertising Code (ABAC). An agency who is responsible for content and placement of alcohol marketing in Australia.

In the letter, which was sent on January 31st, the tennis star is accused of ‘glorifying alcohol’ and taking part in a publicity stunt to promote Corona.

There was a large, nicely presented display of Peroni and Corona beers in the TV interview with Ash Barty who just won the tennis final. The host asked the player which beer she would like. All panel members proceeded to drink the beers, mentioning the brand names whilst doing it,” the complaint reads.
“I think the segment glorified and glamorised alcohol and was very deceptive if it was indeed a paid promotion. Why else are they doing it if it wasn’t a paid stunt? It’s poor when many children were up watching the final and Ash Barty is a role model for many girls too.”

As part of its protocol, the ABAC had to conduct their own investigation into the matter due to the nature of the complaint. Carlton & United Breweries said that they do not have a commercial partnership relating to the promotion of products on Channel 9 during the broadcast of the women’s Australian Open final. Furthermore Peroni, who is the official beer partner of the Grad Slam, did not have an agreement related to product placement in post-match interviews.

“Given there is no such product placement arrangement in place, the interview does not meet the definition of a Marketing Communication under the ABAC.” A ruling outlined.

The watchdog also points out that “Not every reference to alcohol in everyday life is ‘alcohol marketing” as they dismissed the complaint. Furthermore, the video of Barty drinking a beer was at 9:30PM which is at a time where alcohol adverts are allowed to be broadcasted on TV.

“Many Australians enjoy drinking beer responsibly, and we reject the notion that depicting panellists taking moderate sips of beer on television in any way constitutes irresponsible or offensive behaviour,” the ABAC concludes.

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Hamad Medjedovic moves to 2-0 in Red Group at the Next Gen Finals in Jeddah

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Hamad Medjedovic edged past Luca Van Assche 4-2 2-4 4-3 (9-7) 4-1 to move to 2-0 In Red Group at the Next Gen ATP Finals in Jeddah one day after winning a marathon five-set match against Alex Michelsen. 

 

Medjedovic broke serve in the third game of the opening set to take a 2-1 lead. He held serve and saved two break points in the sixth game to close out the first set 4-2. 

Van Assche saved three break points at 2-2 before breaking serve in the sixth game  with a running forehand pass to seal the second set 4-2. 

Medjedovic earned a break point in the first game of the third set, when Van Assche made a double fault. Van Assche saved them to hold on his serve. Both players held on serve en route to a tie-break. Van Assche raced out to a 5-1 lead. Medjedovic won three consecutive points to claw his way back to 4-5. Van Assche earned three set points at 6-4, 6-5 and 7-6, but Medjedovic won the final three points to win the tie-break 9-7. 

Medjedovic left the court for nine minutes for a bathroom break. 

Medjedovic broke serve in the fourth game to take a 3-1 lead. When he was serving out the match, he saved three break points as he closed out the win with two unreturned serves. 

“For sure the tie-break changed a lot of things in this match. He had three set points. I stayed focused on the important points. I was consistent, hitting the ball hard, and I am glad that I won the tie-break”, said Medjedovic. 

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Abdullah Shelbayh upsets Alex Michelsen to win his first win at the Next Gen Finals in Jeddah

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Jordan’s wild card Abdullah Shelbayh beat world number 97 Alex Michelsen 4-2 1-4 4-0 4-0 to clinch his fourth top 100 win. Shelbayh moves to 1-1 in Red Group. 

 

Shelbayh hit 26 winners, including seven aces. The Asian player will face Serbia’s Hamad Medjedovic in his third round robin match. 

Shelbayh earned the first break in the third game of the opening set to take a 2-1 lead. The wild card held his next two service games at 30 to close out the first set 4-2. 

Michelsen, who reached the ATP 250 final in Newport last summer, broke in the second game of the second set to take a 2-0 lead, when Shelbayh made a backhand error. 

Michelsen earned a break point in the first game of the third set, but Shelbayh saved it with an ace. The Jordanan player held serve before breaking serve to close out the third set 4-0. Shelbayh won four consecutive games with two breaks of serve to win the fourth set 4-0. 

“Having the opportunity to play here now to finish here, I could not ask for a better end to the year. I appreciate all the support throughout the week that I have been receiving already, throughout the year and from the Arab world especially. It makes me happy to represent my country. There is some pressure but you feel like it’s good pressure to have on you shoulders when you are representing your country and the region you come from”,said Shelbayh. 

Shelbayh improved his ATP ranking from world 470 to 185. His tennis idol is Rafael Nadal. Shelbayh has trained at the Rafa Nadal for more than five years. Toni Nadal flew to Jordan when Shelbayh was 13 years old to recruit him to train at the Rafa Nadal Academy. He became the first Jordanan player to win a main-draw ATP Tour match last April against Elias Ymer in Banja Luka. 

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Arthur Fils eases past Flavio Cobolli to move to 2-0 at the Next Gen Finals in Jeddah

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World number 36 Arthur Fils eased past Flavio Cobolli 4-1 4-2 4-2 in 59 minutes to move to 2-0 in Green Group at the Next Gen ATP Finals in Jeddah. Fils won 72% of his first service points and fired five aces. 

 

Fils saved a break point in the first game on the deciding point. The Frenchman broke serve in the second game and rallied from 0-30 down to hold serve in the third game. 

Fils served out the first set 4-1 with a hold at love. 

Cobolli made a double fault at 30-30 in the first game of the second set, but Fils broke serve when Cobolli hit his backhand into the net. 

Cobolli saved a break point with an ace on the deciding point in the third game. Fils won his next two service games with ease to seal the second set 4-2. The Frenchman dropped two points on serve in the second set.

Fils earned an early break in the first game of the third set. Cobolli broke straight back to draw level to 1-1. Fils broke for the second time at love in the third game with a backhand down the line return winner and sealed the win on his second match point. 

Fils, who beat Luca Nardi in five sets in his opening match, will face Dominic Stricker in his third round-robin match. 

“I played very nice today. I served very good, and I was moving well on the court, so I am very happy with it. Tomorrow I have a good match against a great opponent. He already beat me once this year, so let’s what I can do”, said Arthur Fils. 

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