Prestigious Italian tennis racket brand and manufacturer Snauwaert has strengthened their presence in Europe by appointing a new market leader for a trio of countries.
Karl Snauwaert will oversee operations in Belgium, Luxembourg and Holland. He is the grandson of Valler Snauwaert, who founded the company back in 1928 along with his brother-in-law. In the wake of the development, the brand will sell a newly designed range of performance and youth racquets, strings, grips and bags through its e-commerce website.
“I am thrilled to welcome Karl Snauwaert in our organization,” CEO Roberto Gazzara said in a statement. “Karl brings the commercial skill set and deep knowledge of the tennis market in Belgium, Holland and Luxembourg that we were missing before. Karl reconnects us to our roots, bringing the moral values and passion for the sport of his family, the DNA of our glorious brand.”
Snauwaert has a rich heritage in the world of tennis with their tennis products, helping secure no fewer than 66 Grand Slam titles over the years. It has been used by players such as Vitas Gerulaitis, Evonne Goolagong Cawley and Brian Gottfried. Their headquarters is currently located in Venice, Italy.
“It is an honour to be part of Snauwaert 2.0” said Karl Snauwaert, “With Roberto’s expertise in the development of rackets and the family name, tradition, roots and knowhow in the business, I’m convinced that through hard work and determination we will build once again our place in the tennis world.”
World No.51 Alison Van Uytvanck is one of the current players who uses rackets produced by the company. The Belgian, who reached the quarter-finals of the 2015 French Open, is using the GRINTA 100. A racket currently priced at 190 euros.
To see the entire range of products that Snauwaert has to offer, visit www.snauwaert.com/
