2024 BNP Paribas Open Added Nearly $1bn To Local Economy, Says Study - UBITENNIS

2024 BNP Paribas Open Added Nearly $1bn To Local Economy, Says Study

By Adam Addicott
3 Min Read

The total gross economic impact of this year’s BNP Paribas Open in Indian Wells was more than 50% greater than that of 2022, according to a study published by George Washington University. 

There was a total gross economic impact of over $852 million on the Coachella Valley regional economy, which is significantly higher than the $565 million that was generated in 2022. 2022 was the last time the study was conducted.

The economic impact figures are calculated by the direct ($568,988,608) and indirect and induced ($247,822,499) economic impacts and then adding them together. Direct spending includes money spent by out-of-town visitors and indirect includes re-spending of this money by the regional businesses in the regional economy.

According to a press release provided by the tennis tournament, this year’s BNP Paribas Open generated an attendance of 493,440 visitors over a two-week period which is a new record. On average each visitor to the event spent 3.18 days there. It is also estimated that there were 44,000 more out-of-town visitors to Indian Wells than two years ago. 

“The BNP Paribas Open continues to deliver a positive impact on the Coachella Valley economy,” said Philippe Dore, Chief Marketing Officer of the BNP Paribas Open. “With nearly $1 billion in total impact this year and a 51 percent increase compared to 2022, we remain poised for sustained success and growth in the community for years to come.”

To put the figures into perspective, a study conducted in 2023 by Researchers at the sports industry research centre at Sheffield Hallam University estimated that Wimbledon provides an estimated £200M ($259,675,000*) boost to the London economy. Meanwhile, in June 2024 Nielsen Sports reported that the Australian Open has generated AUS$3.14bn ($2,115bn*) in economic benefits to the Australian state of Victoria, where the event is hosted, over the past decade. 

George Washington University has calculated the findings by estimating the direct and indirect input based on ‘industry standard methodology, visitor survey results, and the data provided by Indian Wells organizers and sponsors.”

Indian Wells is a combined event that is categorised as a Masters 1000 for men and as a WTA 1000 for women. This year Carlos Alcaraz and Iga Swiatek captured the titles with each of them earning $1,100,000 in prize money.

*Figures are rough estimates based on the current exchange rate. 

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