Federer-Backed Company On Score Sponsorship Deals With No.1 Swiatek And Rising Star Shelton - UBITENNIS
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Federer-Backed Company On Score Sponsorship Deals With No.1 Swiatek And Rising Star Shelton

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It was only a matter of time before a Swiss company whose investors include Roger Federer made their move on tennis and they have done so in a big way. 

 

On, which is an athletic shoe and performance sportswear business founded in 2010, confirmed on Monday the signings of three tennis players for the first time in its history. Their endorsement deal includes the recruitment of three-time Grand Slam champion and women’s world No.1 Iga Swiatek to their portfolio. It is understood that under the deal, the Pole will eventually be wearing On products from head-to-toe whilst playing her matches. 

“I’m very excited to be the first female player to join with On. And truly thrilled how On’s Lightning innovation team works and adapts technologies to meet the demands of athletes, supporting their careers,” Świątek says of the partnership in a press release. “It has been very inspirational for me to develop my ideas and needs with them, working on my current and future gear. On’s core values are what connects me with the company. I look forward to growing with the brand and setting an example for other players who aim to be the best.”

Swiatek will be wearing On’s first line of tennis apparel this week at the Miami Open where she is the reigning champion. As usual with endorsement deals, it has not been publicly disclosed how much it is worth. On debut on the New York Stock exchange on September 15th 2021 and had a valuation of roughly $11.35bn at the time, according to Reuters news agency. 

Also signing with the Swiss company is American rising star Ben Shelton who reached the quarter-finals of the Australian Open earlier this year on his debut. Shelton was a star college player, winning the 2022 NCAA Division I tennis championships. On the professional Tour, he won three Challenger titles and defeated Casper Ruud in Cincinnati last summer. 

“As someone in the early stage of my professional career and a challenger on the tour, I love that I’ve partnered with a company that has years of experience in sports performance and is looking to take over a new sport like tennis. I’m really pumped to be the first male tennis player sponsored by On”, said Shelton. 

The recruitment of Shelton is less of a surprise when you take a look behind the scenes. His agent is Alessandro Barel Di Sant Albano, who also manages Coco Gauff and is part of the Team8 management agency which Federer co-founded. 

Federer, who retired from tennis last year, has been linked with On in recent years. In 2019 it was confirmed that the former world No.1 had invested an undisclosed amount of money into the company. Although at the time it was below the 5% stake that requires public disclosure. Sportico estimated that his investment was in the region of a 3% which equates to $300M.

“Iga and Ben represent the next generation of world-class talent,” Federer commented about On’s new signings. “Both players demonstrate On’s competitive spirit and embody current and future champions of the sport. We are pleased to welcome them to the On family.”

Also joining the On is Brazilian junior player Joao Fonseca who reached the final of the Australian Open boy’s doubles tournament earlier this year. The 16-year-old made his ATP Tour debut last month at the Rio Open where he lost 6-0, 6-3, to Slovakia’s Alex Molcan in the first round. 

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Iga Swiatek Appeared To Have An Easy Path To A Third French Title

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Iga Swiatek’s path to a third French Open title in four years looked so easy and accommodating.

 

There was a Brazilian left-hander few fans knew anything about and a Czech ranked 43rd in the world.

There wasn’t even power-hitting Aryna Sabalenka to worry about this time.

Surely, Swiatek could do a French waltz right past Beatriz Haddad Maia to the final and then take care of Karolina Muchova on Saturday.

TABLE WAS SET FOR IGA

The table was set for 22-year-old Iga Swiatek, the current No. 1 who couldn’t lose, or so it seemed.

But Haddad Maia turned out to be better than most observers expected in Thursday’s women’s semifinals. The Brazilian was 6-1 tall, and apparently capable of getting into Swiatek’s head.

The Polish Wonder couldn’t keep her eyes on the ball and still watch Haddad Maia’s move from a very wide stance to a narrow, moving, sometimes closer position even before Swiatek could make contact with her service toss.

HADDAD MAIA PROVIDES SERIOUS TEST

A double fault here and a double fault there, and Swiatek was in the middle of some serious opposition from Haddad Maia. Swiatek was even forced into a 16-point match tiebreaker before she could claim a 6-2, 7-6 (7) victory.

Most of the time, fans have grown to expect love games and few double faults from the usually near-flawless slender and speedy 5-9 Swiatek.

And now she could think about one more opponent. And Muchova already had taken care of Swiatek’s key rival for the world’s No. 1 ranking, the second-ranked Sabalenka, earlier in the day.

MUCHOVA MADE SABALENKA PAY A PRICE

Muchova made Sabalenka pay for her reckless play and over-hit forehands. Muchova, a slender  26-year-old, even won 20 of the last 24 points in a 7-6 (5), 6-7 (5), 7-5 upset of Sabalenka.

Of course, current Australian Open champion Sabalenka was hoping for a shot at a second straight Grand Slam title. From a break-point 5-2, match point opportunity in the third set, Sabalenka couldn’t find the court.

Once again, Swiatek will be going against an opponent who held a 1-0 edge in head-to-head matchups before the current French Open. Swiatek had lost one three-set match each against Haddad Maia and the 5-11 Muchova.

Don’t expect the gifted Swiatek to feel the pressure so much in the final against Muchova. The semifinal against Haddad Maia was just a little different. 

James Beck was the 2003 winner of the USTA National Media Award. A 1995 MBA graduate of The Citadel, he can be reached at Jamesbecktennis@gmail.com. 

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Is Iga Swiatek On Her Way To Becoming A Roland Garros Legend?

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Rafa Nadal couldn’t have done it better.

 

There was Iga Swiatek dominating another top 10 opponent on the court Rafa loves so much, while her favourite player is still sidelined by hip surgery and expects his legendary career to come to a close next year.

Indeed, Swiatek may be on her way to becoming a legend herself on Court Philippe Chatrier at the French Open. The Polish Wonder already owns two titles at Roland Garros and is in line to possibly win two more matches there over the next three days for a third French title.

Of course, that’s a long way from the number of titles Nadal has won in the Paris Grand Slam. Fourteen titles sound like an out-of-reach dream for anyone to capture at the same Grand Slam, even the 22-year-old Swiatek.

SWIATEK ON HER GAME

The top-ranked Swiatek was on her game in Wednesday’s quarterfinals, starting strong and then winning nine of the last 12 games against young Coco Gauff in a 6-4, 6-2 win over last year’s runner-up.

Gauff played her usual aggressive game, but at times appeared to go for too much too often. She appeared to overpower Swiatek at times with her big serve, but only on first serves. Otherwise, the 19-year-old American didn’t seem to have her weapons under control much of the match.

IGA ALWAYS APPEARS TO BE READY

No one in the women’s game anticipates better than Swiatek. She always appears to be ready for the next shot.

Opponents can never count Iga out. And allowing her to get ahead in a match is almost like turning over the controls to Swiatek, who already owns three Grand Slam titles and has now advanced to the semifinals in four of her last six Grand Slams.

Swiatek jumped out to a 3-1 lead against the sixth-ranked Gauff, then dropped a pair of games before taking full charge of the match.

James Beck was the 2003 winner of the USTA National Media Award. A 1995 MBA graduate of The Citadel, he can be reached at Jamesbecktennis@gmail.com. 

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Casper Ruud Topples Rune To Reach French Open Semis

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Casper Ruud came out on top in his all-Scandinavian clash with Holger Rune to seal his place in the semi-finals of the French Open. 

 

Ruud, who is seeded fourth in the draw, battled to a 6-1, 6-2, 3-6, 6-3, win over his Danish opponent in what was a topsy-turvy encounter on the Philippe Chatrier Court. It is the second year in a row that the Norwegian has defeated Rune in the last eight of Roland Garros and he now leads their head-to-head 6-1. He is through to the last four of a major for only the third time in his career. 

“I’m very relieved. I came into this match trying to not play with pressure but it is not easy when you’re playing a big match against Holger who is never easy,” Rune said during his post-match interview. “He is very aggressive. Luckily for me the first two sets he wasn’t feeling it too well. He made a lot of errors and I got a lot of points for free.’
“That helped settle my nerves but he fought back in the third set. In the fourth set, I was lucky to keep that break.”

The highly anticipated nighttime clash began in one-way fashion with Ruud claiming 12 out of the first 15 games with relative ease as an erratic Rune struggled to find his game on the court, hitting a total of 40 unforced errors during the first two sets. 

It wasn’t until the third frame that Ruud finally faced some resistance on the court as his opponent orchestrated the crowd to get behind him. Prompting the 20-year-old to hit a series of impressive shots to revive his hopes.

However, Rune’s comeback was short-lived as Ruud broke once more midway through the fourth set as he moved to a game away from victory. He earned his first match point at 5-2 following a double fault from his rival but failed to convert. Two more opportunities then came and went for Ruud before he managed to serve the match out in the following game.

“I think I did well,” he replied when asked about how he handled his nerves. “I kind of looked at it (the match) as if he was the favourite. He won the last time we played and he has had a better year than me so far.’
“He was hoping to get into his first (Grand Slam) semi-final and I was hungry to get into another semi-final. Luckily it worked out well for me.”

Awaiting the 24-year-old in the semi-finals on Friday will be Alexander Zverev who defeated Tomás Martín Etcheverry in four sets. He trails their head-to-head 1-2 but they have never faced each other on clay. 

“Ruud has been there before. He was in the final here last year, so he knows exactly what it means and what it takes,” Zverev told reporters.  

Ruud is now 16-5 this season when it comes to playing matches on the clay. Since the start of 2020, he has registered 86 wins on the surface which is more than any other player on the ATP Tour.

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