Federer-Backed Company On Score Sponsorship Deals With No.1 Swiatek And Rising Star Shelton - UBITENNIS
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Federer-Backed Company On Score Sponsorship Deals With No.1 Swiatek And Rising Star Shelton

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It was only a matter of time before a Swiss company whose investors include Roger Federer made their move on tennis and they have done so in a big way. 

On, which is an athletic shoe and performance sportswear business founded in 2010, confirmed on Monday the signings of three tennis players for the first time in its history. Their endorsement deal includes the recruitment of three-time Grand Slam champion and women’s world No.1 Iga Swiatek to their portfolio. It is understood that under the deal, the Pole will eventually be wearing On products from head-to-toe whilst playing her matches. 

“I’m very excited to be the first female player to join with On. And truly thrilled how On’s Lightning innovation team works and adapts technologies to meet the demands of athletes, supporting their careers,” Świątek says of the partnership in a press release. “It has been very inspirational for me to develop my ideas and needs with them, working on my current and future gear. On’s core values are what connects me with the company. I look forward to growing with the brand and setting an example for other players who aim to be the best.”

Swiatek will be wearing On’s first line of tennis apparel this week at the Miami Open where she is the reigning champion. As usual with endorsement deals, it has not been publicly disclosed how much it is worth. On debut on the New York Stock exchange on September 15th 2021 and had a valuation of roughly $11.35bn at the time, according to Reuters news agency. 

Also signing with the Swiss company is American rising star Ben Shelton who reached the quarter-finals of the Australian Open earlier this year on his debut. Shelton was a star college player, winning the 2022 NCAA Division I tennis championships. On the professional Tour, he won three Challenger titles and defeated Casper Ruud in Cincinnati last summer. 

“As someone in the early stage of my professional career and a challenger on the tour, I love that I’ve partnered with a company that has years of experience in sports performance and is looking to take over a new sport like tennis. I’m really pumped to be the first male tennis player sponsored by On”, said Shelton. 

The recruitment of Shelton is less of a surprise when you take a look behind the scenes. His agent is Alessandro Barel Di Sant Albano, who also manages Coco Gauff and is part of the Team8 management agency which Federer co-founded. 

Federer, who retired from tennis last year, has been linked with On in recent years. In 2019 it was confirmed that the former world No.1 had invested an undisclosed amount of money into the company. Although at the time it was below the 5% stake that requires public disclosure. Sportico estimated that his investment was in the region of a 3% which equates to $300M.

“Iga and Ben represent the next generation of world-class talent,” Federer commented about On’s new signings. “Both players demonstrate On’s competitive spirit and embody current and future champions of the sport. We are pleased to welcome them to the On family.”

Also joining the On is Brazilian junior player Joao Fonseca who reached the final of the Australian Open boy’s doubles tournament earlier this year. The 16-year-old made his ATP Tour debut last month at the Rio Open where he lost 6-0, 6-3, to Slovakia’s Alex Molcan in the first round. 

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Stefanos Tsitsipas beats Sebastian Ofner in Barcelona to extend his winning streak

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Stefanos Tsitsipas beat Sebastian Ofner 6-4 7-5 at the Barcelona Open Banc Sabadell to extend his winning streak to seven consecutive matches after claiming his third title at the Monte-Carlo Rolex Masters last week. 

Tsitsipas earned an immediate break in the first game. Ofner broke straight back to draw level to 1-1. Tsitsipas earned his second break  in the seventh game to take a 4-3 lead and served out the first set 6-4 with a hold at 15. 

Tsitsipas broke in the fifth game to take a 3-2 lead. Ofner won three consecutive games with two breaks of serve to take a 5-3 lead. Tsitsipas came back by winning four consecutive games with two breaks of serve to seal the second set 7-5.

Tsitsipas has a record of 17 wins to 5 defeats in Barcelona. The Greek player reached three finals at this tournament in 2018, 2021 and 2023.  

“I feel pretty good, but it is still early in the tournament. The conditions here are very different to Monte-Carlo and I felt it today when I was playing. My job is to adapt and to ensure I can bring my A game again in Barcelona this week. Today was a great test to see where I stand. I am hoping to keep on improving and getting good wins like this under my belt”, said Tsitsipas. 

Tsitssipas set up a third round match against Roberto Carballes Baena, who beat Lorenzo Musetti 7-6 (7-4) 6-4 in 2 hours and 15 minutes. 

Musetti saved three break points in the first game of the opening set. The Italian player earned two break points with a backhand down the line. Musetti saved two break points in the seventh game. Both players went on serve un the 12th game when Carballes Baena saved a set point. Carballes Baena went up a 5-1 lead with two mini-breaks in the tie-break. Musetti won three consecutive points to reduce to 4-5. Carballes Baena won the final two points to take the tie-break 7-4. 

Carballes Baena converted his fourth break point in the fourth game to take a 3-1 lead. Musetti broke back in the fifth game. Carballes Baena saved a break point in the sixth game. The Spanish player sealed the win with a break on his second match. 

Last week’s Monte-Carlo finalist Casper Ruud beat Alexandre Muller 6-3 6-4 to claim his 25th tour-level win of the season. Ruud has drawn level with Jannik Sinner for the most wins in 2024 on the ATP Tour. 

Ruud set up a third round match against Jordan Thompson, who beat Jaume Munar 6-4 2-4 6-4. Roberto Bautista Agut beat Andrea Vavassori 4-6 6-4 6-1 to claim his milestone 400th match win on the ATP Tour. Bautista Agut set up a third round match against Cameron Norrie. 

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Roberto Bautista Agut wins his milestone 400th match on the ATP Tour

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Roberto Bautista Agut came back from one set down to beat Australian Open doubles finalist Andrea Vavassori 4-6 6-3 6-1 after 2 hours and 1 minute at the Barcelona Open Banc Sabadell. 

Vavassori earned an early break in the first game. The Italian player earned three break points in the seventh game, but Bautista Agut saved them. The Spanish player broke straight back in the eighth game. Vavassori broke again in the ninth game to take a 5-4 lead and saved two break points before closing out the first set 6-4 on his second set point. 

Both players went on serve in the first four games of the second set. Vavassori earned a break point in the fifth game, but he did not convert it. Bautista Agut broke serve in the sixth game to take a 4-2 lead and did not face any break points to win the second set 6-3. 

Bautista Agut broke three times to cruise through to a 6-1. 

Bautista Agut reached the 400th milestone win on the ATP Tour.  The Spanish player has become the 13th active player with at least 400 ATP Tour wins. He achieved 20 wins against members of the top 10, ten wins against top 5 players and four against world number 1s. Bautista Agut is one of the nine players, who have beaten Novak Djokovic as World number 1 more than twice. 

“For me it’s just a number. The important thing is that I have done great work over these years, that I have a very consistent career, a career that I can feel proud of “, said Bautista Agut. 

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Martina Trevisan beats Naomi Osaka to reach the second round in Rouen

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Martina Trevisan upset former world number 1 Naomi Osaka 6-4 6-2 in the opening round of the Open Capfinances Rouen Metropole. 

Osaka has played her first clay-court match since Roland Garros 2022, where she lost to Amanda Anisimova. The Japanese player has not won a match on clay since beating Anastasia Potapova in the first round of the Madrid Mutua Open in 2022. She helped Japan beat Kazakhstan in the Billie Jean King Cup. 

Trevisan reached the quarter final in 2020 and the semifinal in 2022 at Roland Garros. The former world number 18 won her only title in Rabat in 2022. She reached the quarter finals of the Zaragoza ITF 100 tournament. 

Both players traded breaks in the first two games. Osaka earned two break points at 3-2 and three more chances at 4-3, but she was not able to convert them. Trevisan broke serve in the ninth game following a series of forehand errors. 

Trevisan broke twice in the third and seventh games and served out the win on her first match point. 

Sixteen-year-old Mirra Andreeva beat Elina Avanesyan 7-5 6-4 in 1 hour and 41 minutes to reach her second quarter final of 2024. 

Andreeva went up a break in the seventh game, but Avanesyan pulled back on serve to draw level to 4-4. Andreeva broke for the second time in the 11th game to win the second set 7-5. Andreeva broke in the first game to open up a 2-0 lead. Avanesyan converted her third break-back point in the fourth game to draw level to 2-2. Andreeva broke serve at love in the fifth game to take a 3-2 lead. Avanesyan broke back in the eighth game to draw level to 4-4. Andreeva broke for the third time in the ninth game and served out the win on her second match point after saving two break points. 

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