Naomi Osaka Sets New Record In Earnings By A Female Athlete - UBITENNIS
Connect with us

Latest news

Naomi Osaka Sets New Record In Earnings By A Female Athlete

Despite the COVID-19 pandemic Osaka has still managed to create history with the staggering amount of money she has made over the past year.



Naomi Osaka training at the 2021 Madrid Open (image by Media Hub Mutua Madrid Open)

Naomi Osaka has made more money over a 12-month period than any other female athlete in history, according to a leading sports business publication.

Sportico has named the world No.2 as the 15th highest earning athlete of 2021 with Roger Federer being the only tennis player to have earned more than her. According to research conducted by the company, Osaka made a total of $55.2M between June 2020 and May 2021 despite there being a global pandemic. It is estimated that $50M of her pay has come from off-court activities such as endorsements.

It has been reported that the four-time Grand Slam winner has various deals with the likes of Tag Heuer, Levi’s and Luis Vuitton. Furthermore, she is said to have a Nike deal which sees her receive an annual payment in ‘eight figures.’ More recently Osaka became an ambassador for
Restaurant company Sweetgreen. According to, she has also previously signed deals with the likes of All Nippon Airways, BodyArmor, Mastercard, Nissan Motor, Nissin Foods Holdings, Procter & Gamble, Shiseido and Yonex.

Sportico notes that one of the key factors in the surge of earnings is due to Osaka being half-Japanese with the Olympic Games coming up. Presenting an opportunity for various companies who want to partner up with the tennis star to promote their products ahead of the Games.

Only three other athletes have managed to earn more than Osaka in endorsements over the past 12 months – Federer ($84M), LeBron James ($70M) and Tiger Woods ($62M).

Overall, a total of six tennis players has made it into the top 100 in Sportico’s highest earning athletes of 2021 list. Federer leads the group with combined earnings of $84M. After him is Serena Williams ($35.5M), Novak Djokovic ($33.4M),Kei Nishikori ($26.6M) and Rafael Nadal ($26.6M).

Tennis continues to lead the way when it comes to women’s sport in terms of earnings with Osaka and Williams being the only female athletes to make the top 100. After those, Sportico says there are ‘several tennis players in the $4 million to $6 million range.’

Breakdown of earnings

Endorsements(US$)Winnings (US$)Total (US$)
Naomi Osaka50M5.2M55.2M
Roger Federer84M0.046M84.046M
Serena Williams34M1.5M35.5M
Novak Djokovic29M4.4M33.4M
Kei Nishikori26M0.554M26.554M
Rafael Nadal 23M3.5M26.5M

Latest news

Maria Sakkari Appoints Witt As Coach For American Swing



Maria Sakkari - WTA Washington 2023 (foto Twitter @mubadalacitidc)

Maria Sakkari has enlisted the help of Jessica Pegula’s former long-time coach in a bid to regain her form on the Tour. 

Greek media has confirmed that the world No.9 has begun a partnership with David Witt, who has also previously coached Venus Williams. Witt had worked with Pegula since 2019 before the tennis star decided to end their collaboration earlier this year. During their time together he oversaw the American win two WTA 1000 events, reached the quarter-final of a grand Slam on six occasions and peaked at a ranking high of No.3. 

Sakkari’s appointment comes after she ended her six-year working relationship with Tom Hill. Highlights of their partnership include winning two Tour titles, reaching a Grand Slam semi-final twice and spending more than two years in the top 10. 

“Tom, thank you for all the emotions, the support on and off the court, and the belief you had in me since day one,” Sakkari wrote on Instagram last month. “We grew together, and you helped me realize that everything is possible.

“Not only did you make me a better tennis player, but you also made me a better person. Thank you for always wanting the best for me and for always having my back! Good luck on the next chapter in your career.”

Sakkari is looking to get back on track after what has been a disappointing start to 2024. She had won just two matches in her first four singles tournaments played and is yet to face an opponent ranked in the world’s top 20. However, she faired better at the United Cup, where she won three matches in the team event, including victories over Lelylah Fernandez and Angelique Kerber. 

It is understood that Sakkari will be working with Witt at both Indian Wells and Miami. If their partnership is successful, it could be extended further into the clay swing. The other members of her team will remain in the same roles. 

Continue Reading

Latest news

Ugo Humbert saves three match points to beat Hubert Hurkacz in Dubai



Fifth-seed Ugo Humbert came back from one set down to beat Hubert Hurkacz 3-6 7-6 (10-8) 6-3. Humbert had beaten Hurkacz en route to his title in Marseille. 

Hurkacz converted his third break point in the fourth game to win the first set 6-3. Humbert saved three match points in the tie-break of the second set before converting his first set point to force the match to the decider. Humbert broke twice to seal the third set 6-3. 

“It was a great battle. I tried to battle for every point. In the tie-break I saved three match points, tried to do my best and thanks to those French fans for the amazing support”, said Humbert. 

Humbert set up a semifinal match against Danil Medvedev, who beats Alejandro Davidovich Fokina 6-2 6-3. Humbert leads 2-1 in their head-to-head matches, but Medvedev won their most recent match in three sets at the China Open in their most recent head-to-head match in Beijing last year.

“It’s going to be a great challenge against Danil tomorrow. We had a few great fights. Hopefully I will recover well to be ready for this match”, said Humbert. 

Aleksander Bublik was leading Jiri Lehecka 6-4 4-1 when the Czech player was forced to retire due to an injury. Bublik set up a match against Andrey Rublev, who was leading Sebastian Korda 6-4 4-3  when the Czech player withdrew due to injury. 

Continue Reading


Brazilian Rising Star Joao Fonseca Waives College Eligibility To Turn Pro



Image via

One of Brazil’s most promising young tennis players has made the bold decision to abandon a dream of his to play college tennis in America to turn pro. 

17-year-old Jaoao Fonseca was committed to playing college tennis at the University of Virginia but says professional tennis has called him in a way he couldn’t refuse. The rising star has played just two Tour-level events so far in his career and is currently ranked 343rd in the world. 

At last week’s Rio Open, he became the second-youngest player after Alexander Zverev to reach the quarter-finals of an ATP 500 event since the category was introduced. In his home tournament, the Brazillian beat Arthur Fils and Cristian Garin before losing to Mariano Navone.

“It was an incredibly tough decision for me and my family as I have been dreaming about living a college life in Charlottesville, playing the sport that l love with a wonderful team and coach, but, in the last months, professional tennis called me in a way that I simply couldn’t say no,” Fonseca wrote in a statement published on Instagram
“Although I will not be attending school, I think it is an extremely valuable and viable path for young players in their way to professional careers,” he added.

Fonseca has already enjoyed success on the junior circuit. Last year he was runner-up in the doubles tournament at the Australian Open boy’s event. Then at the US Open, he won his first Grand Slam junior title in singles. He is also a former ITF Junior World No.1 and is currently ranked second in the standings. 

The youngster has already been hailed by compatriot Beatriz Haddad Maia, who is currently ranked 13th on the WTA Tour. Speaking to reporters at the San Diego Open, she has offered her support to Fonseca if he needs it. 

“João is a nice person. He has a great future, if he keeps working hard and keeps doing what he’s doing. I think he has a very aggressive mentality and tennis.” She said.

“We sometimes text each other, but not that much. But I’m always following.. not only him.. but the Brazilians. I’m proud of what he’s doing. He has a long way and he needs to understand that it’s a marathon, it’s not a 100 meter race.’
“Tennis has its ups and downs. I wish him all the best, for sure. I’ll be here whenever he wants. I’m happy with what he’s doing.” 

Fonseca played at the Chile Open this week but lost in the first round to Thiago Agustin Tirante.

Continue Reading