Serena Williams Teams Up With Deodorant Brand To Promote Gender Equality - UBITENNIS
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Serena Williams Teams Up With Deodorant Brand To Promote Gender Equality

The world No.9 will be involved in a high-profile study into gender equality in sports.

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23-time grand slam champion Serena Williams is taking her campaign for gender equality to a new level after forming a partnership deal with the American deodorant manufacturer Secret.

 

The high-profile collaboration has been marked by Secret pledging to donate $1 million in support of quality programs. Williams will be working alongside the company to help identify areas where investment can be made in order to bridge the gender gap. One of the first assignments for the former world No.1 will see her launch a study on gender equality in sports. The aim of the study is to identify key areas to invest in based on information from high school, college and professional athletes.

“It’s very important to me that I use my platform to bring attention to the many issues faced by women in sports and to call for meaningful change. The Secret brand has been answering that very call for years by taking real action to support female athletes,” Williams said in a press release.
“Sports changed my life and I feel compelled to continue giving back to ensure a brighter future for women in sports. I am incredibly honored to join forces with Secret and look forward to partnering closely to further the fight for gender equality for all athletes.”

Williams, who lost in the third round of the Australian Open last month, will also front a series of promotional campaigns in the near future. Secret has a reputation of supporting women’s sports. In the past, they have also donated $529,000 to the United States Women’s National Team Players’ Association.

“[Secret] has a history of supporting women’s issues and fighting for women’s equality,” the 38-year-old told wwd.com earlier this week. “That’s what I do. I fight for equality and I’m vocal about gender bias. It only makes sense for me to join in this charge with Secret.”

Throughout her career, the American has been a vocal supporter of equal rights. Last year at Wimbledon, she told reporters ‘the day I stop fighting for equality … will be the day I’m in my grave’ when challenged about her commitment to tennis.

Whilst one of the most prestigious sportswomen in the world, Williams admits that it is key that her male counterparts also support the move to fight gender inequality. Ranging from topics such as pay to endorsement opportunities.

“I feel like what people don’t realize is that we need men to use their voice as much as women. You are not going to get equal anything if men aren’t helping and vice versa,” she says. “A group singing is louder than a solo singer. It’s important to have a group get together and to sing.”

No financial details have been provided regarding Williams’ latest business venture. According to Forbes magazine, she was the 63rd highest paid athlete in the world in 2019 and the highest paid woman. Making an estimated $25 million in endorsements alone.

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Neil Stubley: “It is impossible to host Wimbledon in late summer because the courts would become slippery”

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Wimbledon groundsman Neil Stubley explained to the British newspaper that the change of date was not possible at the All England Club. It is impossible to stage Wimbledon in late summer. Wimbledon became the highest-profile tennis tournament to be called off due to the coronavirus. The All England Club confirmed that the 134th edition of the Championships will be held from 28th June to 11th July 2021.

 

According to Stubley it is impossible to host Wimbledon in late summer because the courts would become slippery much earlier than in July. It would shorten the window for matches making it extremely difficult to organize many matches between 11.30am to 17pm.

“In late summer the sun gets lower in the sky. The dew point on the grass arrives earlier and the courts get slippery. The window for play becomes shorter at both ends. As much as it would be lovely to play in late summer and autumn. It’s not possible. We have indeed staged Davis Cup matches in September, but the the play would start at 11.30 or noon and finish by 5pm. Whereas, at the Championships, you are going from 11am until 9 pm every day. To get through 670 matches over 13 matches is a challenge in the height of summer, let alone at other times of the year”, said Stubley.

Stubley said that he will miss the adrenaline rush he gets on the first day of Wimbledon.

 “One of the beauties about my job is that to showcase my work to the world every day. When the eyes of the world are looking to how Centre Court is for that first day of the Championships, it’s always a nervous feeling. It will be a funny feeling, through June and July, not to have that adrenaline rush again”, said Stubley.

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‘He Did Everything I did, Only Better’ – Pat Rafter Names The Toughest Rival Of His Career

The two-time grand slam champion opens up about his toughest rivalry as he predicts a bleak outlook for the 2020 tennis season.

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Former world No.1 Pat Rafter has named an American tennis legend as the player who he struggled the most against throughout his professional career.

 

The 47-year-old was a star of Australian tennis during his playing days after achieving a series of milestones. His accolades include becoming the first player from his country in 28 years to reach the top of the ATP rankings in 1999 and becoming the first man to win the Rogers Cup, Cincinnati Masters and US Open within the same year. Rafter is also the last player outside of the Big Three to have won back-to-back US Open titles after triumphing in 1997 and 1998.

Despite his successes, there was one player that caused him difficulty. Rafter played Pete Sampras 16 times on the ATP Tour, but could only win four of those encounters. At one stage he lost to the 14-time grand slam champion eight times in a row.

“The toughest player I played against was definitely Pete Sampras – he did everything I did, only better.” Rafter told Eurosport.
“His record was the best so there’s no doubt about it Sampras the stand-out. I enjoyed playing Andre Agassi the most – I thought we had a really good battle, I really enjoyed playing him.”

The rivalry between the two was tense at times. Highlighted best by their encounter in the 1998 US Open semifinals. Sampras complained of a quadriceps injury following his loss to the Australian. Prompting Rafter to famously say ‘he’s becoming a bit of a crybaby.’ A few months before that comment, he admitted that his relationship with the American wasn’t solid by saying ‘We’re not the best of mates. I wouldn’t go out for a beer with him, put it that way.’

22 years on from the verbal exchange between the two, Rafter now describes it as a thing of the past. Insisting that his rival never took what he said to him ‘personally.’

“I can’t remember the exact words, but we had a run-in in Cincinnati one year – I probably told him to grow up.” He recounted.
“He cracked it when I beat him one time. But that was back in the old days, emotions were running high and don’t take it personally. It’s all good.”

No tennis in 2020

Besides reminiscing about his playing career with Eurosport, Rafter has also predicted a bleak outlook for this year’s tour. All professional tournaments have been suspended until July 13th due to the Covid-19 pandemic. For the first time since 1945 Wimbledon has been cancelled due to the situation.

Many are now speculating as to when it will be possible for the tour to resume. The US Open is still optimistic that they can hold their tournament as scheduled later this summer. Meanwhile, the French Open is set to be played during the later part of September. However, Rafter doubts that either of those tournaments will happen.

“No, I think this (the virus) is going to be around for a long time.” Rafter commented on the chances of the 2020 season resuming. “Until they get a vaccine I can’t see how anyone is going to be playing.’
“Personally, I think it’ll be like the flu and we’ll have to get used to it.”

Potentially one solution for the tournaments would be to host matches without spectators. In order to minimise the risk of the virus spreading. An approach that has already been taken by other sports such as football. However, Wimbledon refused to consider that option this year.

“I think they could. No spectators. Sure. No ball-boys – I’d love to see the players pick up the balls themselves!” he concluded.

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Judy Murray: “Wimbledon faces big challenges in terms of postponising it”

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The ATP and the WTA have extended the tour suspension due to the coronavirus outbreak until 13th July as Wimbledon was called off for the first time since the Second World War in 1945.

 

Judy Murray, former British Fed Cup captain and mother of Andy and Jamie Murray, explained why it was hard for Wimbledon organizers to postpone the tournament at the All England Club and find a new date in the calendar.

“I think the calendar is already starting to become congested towards the end of the year because everybody who has had tournaments cancelled is fighting for spaces to try to complete the season as best as they can. I think one of the big challenges for Wimbledon is that it’s played on grass, which is not an artificial surface and also the further that you go on in the year or down in the calendar you have less light and of course Wimbledon has just two covered courts. I think there are big challenges in terms of postponing it”, said Judy Murray on BBC Breakfast. 

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