EXCLUSIVE: The Big Business Of Data Analytics In Tennis - UBITENNIS
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EXCLUSIVE: The Big Business Of Data Analytics In Tennis

Ubitennis speaks with the founder of Tennis Data company Sportiii, whose company is currently working with Stan Wawrinka’s coach Magnus Norman.

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Mike james with doubles player Ante Pavic and Tomislav Brkic at a Challenger tournament.

As tennis players head into their off-season, it is normally the same routine. A couple of days of rest followed by numerous training blocks to get them ready for the following season. They are guided by their coaches, physios and for a growing number with the help of a computer by their side.

 

With technology continuing to rapidly develop, the use of data statistics is becoming big business in the world of tennis. A method where players analyse the numbers behind their performance. Ranging from their service percentages to the average length of rallies they are playing. The idea being that their training is then customised to take into account those figures.

However, how much of a big deal is it?

Mike James is the founder of Sportiii Analytics. A company that provides detailed information on player’s strategies and patterns. They have a partnership with the prestigious Good To Great Academy in the pipeline and supply information to Stan Wawrinka’s coaching team. British-based James has more than a decade of experience in coaching and has previously travelled on the tour with the likes of doubles specialists Ante Pavic and Tomislav Brkic. At present Sportiii are working with several ATP and WTA players, but are unable to name them due to a confidentiality agreement.

“We are fortunate enough to be able to use Dartfish. Dartfish created a tagging part of their software package around 10 years ago. It allows us to make customized tagging panels or coding as they say in football or rugby. Essentially, we can tag or code whatever the player, coach or federation wants to look for.” James explained during an interview with Ubitennis.
“We are taking 30 KPI’s (Key Performance Indicators) of information which allows us to take the data and move that into a strategy for the players and their teams to know what is working and what isn’t.”

Tennis is far from the only sport to be influenced by the rapid rise of technology. Although, is it really a necessity? During the 1980s with the likes of John McEnroe and Jimmy Connors, they both managed to achieve highly successful careers without detailed statistical information. Some would argue that they most important aspect is a person’s talent on the court and how they mentally cope with different situations. Not how many rallies they win in under five shots.

Although James points out that without services like his, there is a chance that player’s could be training the wrong areas of their games. Therefore hampering their own development in the sport.

“If we know the 70% of the returns are going back into the court in the men’s game, then we know the first ball after the serve is extremely important. Also, if we know that 70% of the match is between zero and four, the serve and return is vitally important.” He said.
“Players hitting 20, 30, or 40 balls in a row before they have a break. They are not training the game, they might be training the technical aspects of their game but they cannot train tactically playing this many balls without a break.”

A method for the many, not the few

There are still a few stigmas when it comes to companies such as Sportiii. Many would think this service would be something mainly of interest to coaches and nobody else. However, James reveals that this isn’t always the case.

“Of course, some coaches want to know the information, but we have players we deal with without their coaches because they are the ones interested. If it’s going to work best with statistics, numbers and strategy, you’re going to want both the player and coach fully buying in to this way of thinking. That’s going to get the best result for sure.”

Novak Djokovic has previously worked alongside Craig O’Shannessy, who is the founder of Brain Game Tennis and writes numerous statistical articles for atpworldtour.com. Meanwhile, Alexander Zverev once said ‘all the big guys are using data analysis, they just don’t like to talk about it.’ There is clearly a market, but is it only for those who can afford it?

Despite the rise of prize money earnings, the disparity on the tour remains substantial. Rafael Nadal was the highest earner of 2019 on the ATP Tour with $12.8 million in winnings. In contrast, the 300th highest earner, Federico Coria, made just over $81,000. Less than 1% of Nadal’s tally. According to one report from The Telegraph, leading agencies in the tennis data industry are selling their top packages in the region of £80,000 ($103,000) per year.

“We look to do individual tailor made packages depending on a player’s ranking, age, experience, support team, if they are funded by their federation or if they are funded by private sponsors.” James commented on how Sportiii handles the situation.
“But at the end of the day, of course the first part of a player’s budget is for their coach and then maybe the Physio. But I think having an analyst or strategy consultant is becoming higher in the pecking order for players going into 2020.” He added.

The future

James pictured with Magnus Norman (left) and Jonas Arnesen (middle)

Next year Sportiii will officially begin their work with Swedish tennis academy Good To Great, which is located to the north of Stockholm. Regarded as one of the top academies in the country, it was founded by Magnus Norman, Nicklas Kulti and Mikael Tillström. Their role will be providing information to those who use the facility.

“We’re really looking to steepen the learning curve and support their academy pro team. But also help develop their junior players they have coming through.” James explained about the collaboration.
“We support their team with educational workshops and I think this is the next phrase for data analytics. That will be going into junior tennis and not just looking at the top of the game.”

The desire to focus more on the younger generation of athletes emulates that of the ATP with their Next Gen Finals in Milan. An end-of-season event that features the eight best players under the age of 21. At the tournament, they use a series of new innovative methods. Including electronic line calling, the use of a handset to speak with coaches during changeovers and wearable technology.

There is no doubt that the new generation of players is more comfortable with the use of technology. But what does that mean for the future of coaching? Would it be possible that one day the profession could be replaced by a computer instead? This could appeal to those looking to save costs, however James isn’t convinced the complete removal of the human element will happen.

“If players are more certain and confident in knowing what they need to do, in my opinion the level goes up.” He states. “Then, if the level goes up, maybe we are not at the pinnacle of the sport seeing Rafa, Roger, Stan and Novak playing video game tennis. I think we are still going to get another level of tennis in 5-10 years, which is very exciting for the sport.”

It is inevitable that technology will have a greater presence in tennis over the coming years in some shape or form. The only question is where do you draw a line?

To find out more information about Sportiii you can visit www.sportiiianalytics.com or check out their social media pages.

Editorial

EXCLUSIVE: How The ATP Plans To Make The Tour More Welcoming For LGBT Players

The governing body of men’s tennis has received praise for taking a proactive approach to the topic with the help of a leading LGBTQ+ organisation and a top research university.

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Guido Pella during a Men's Singles match at the 2021 US Open, Wednesday, Sep. 1, 2021 in Flushing, NY. (Manuela Davies/USTA)

During the first week of the US Open, there was an abundance of rainbow-theme flags and wristbands worn by both players and fans to mark the tournament’s first-ever Open Pride Day.

 

The event was part of the USTA’s Diversity and Inclusion strategic platform which aims to make tennis more inclusive. Unlike the women’s game, there are no openly LGBTQ+ players on the men’s Tour and there have been few historically, even though various players have spoken of their support for anybody on the Tour who decides to come out. Including Stefanos Tsitsipas and newly crowned US Open champion Daniil Medvedev, who were questioned about the topic following their second round matches. Meanwhile, Canada’s Felix Auger-Aliassime revealed that there is an ongoing survey related to LGBTQ+ issues being conducted by the ATP.

“Recently I’ve started doing a survey inside the ATP about the LGBTQ+ community,” he said. “It’s important these days to be aware of that and to be open-minded and the ATP needs to do that, in today’s time it’s needed.

“The reason we don’t have openly gay players on the ATP Tour, I’m not sure of the reason, but I feel me, as a player, it would be very open, very welcome. Statistically, there should be some, but for now there’s not.”

In response to Auger-Aliassime’s comment, UbiTennis looked into the work currently being done by the ATP alongside two other parties. Their decision to venture into LGBTQ+ representation on the Tour is part of their recent commitment to support the mental health and wellbeing of their players and staff. Last year, in May, they formed partnerships with Headspace and Sporting Chance.  

The survey currently being conducted by the ATP started after the governing body of men’s tennis reached out to Lou Englefield, the director of Pride Sports, a UK organisation that focuses on LGBTQ+phobia in sport and aims to improve access to sport for all LGBTQ+ people. Through their connection, they contacted Eric Denison, a behavioural science researcher at Monash University’s School of Social Sciences. Denison was the lead author of the Out on the Fields study, the first international study on homophobia in sport and the largest conducted to date.

“I have been personally impressed with the initiative of the ATP and their desire to find ways to mitigate the broad impact of homophobic behaviour (in particular), not only on gay people, but on all players.” He told UbiTennis during an email exchange.

“We know of no other sporting governing body in the world that has been proactive on LGBTQ+ issues, and has taken a strong focus on engaging with both the LGBTQ+ community and scientists to find solutions.”

Denison says the norm has been for sports bodies to address this issue after they have been either pressured to do so or if the LGBTQ+ community got the ball rolling themselves. Incredibly, research conducted as part of the Out On The Fields initiative documented 30 separate studies which found sports organisations ignored discrimination experienced by LGBTQ+ people in sport.

Monash University has supplied the ATP with a series of scientifically validated questions, which they are using to ‘look under the hood’ at the factors which supports a culture where gay or bisexual players feel they are not welcome. The methodology is similar to a study Denison conducted in 2020 that focused specifically on the team sports rugby union and ice hockey.  

“We suspect that tennis isn’t inherently more homophobic than other sports, or traditionally male settings. Instead, there is a disconnect between people’s attitudes towards gay people (e.g. the recent pro-gay comments by top players) and their behaviour, specifically their use of homophobic banter and jokes,” said Denison.

“This behaviour, which is largely habitual, creates a hostile climate for young gay/bi people who drop out or hide their sexuality. This means gay/bi players are invisible in youth tennis and leads to the downstream problem of no professionals. The banter/jokes continue because people think it is harmless.”

The hope is that players will also agree to be interviewed by the researchers for them to get a better understanding. All of the results will then be used by Pride Sports and Monash University to recommend evidence-based solutions. It is unclear as to how long the study will take or when the findings will be ready. 

Former top 100 player Brian Vahaly is one of the few players to have been both openly gay and played at the highest level of the men’s game. However, he didn’t fully come to terms with his sexuality until after retiring from the sport at age 27. Speaking to UbiTennis earlier this year, Vahaly shed light on the potential barriers for gay players.

There were a lot of homophobic jokes made on Tour. It’s a very masculine and competitive environment,” he said. “You don’t see a lot of gay representation, except for the women’s Tour. With me not having the personality of an outspoken advocate (for LGBTQ+ issues), certainly not in my twenties, I needed some time to understand myself. To me, in tennis I didn’t feel like there was anybody to talk to or anybody that was going through anything similar.”

The ATP has spoken with Vahaly about their initiative and he has become ‘quite involved.’ Through their discussions, he got acquainted with Denison for the first time. As a professional, Vahaly peaked at a ranking high of 64th in the world and won five Challenger titles. After retiring from the Tour, he has served on the USTA’s board of directors since 2013. 

“I am happy to hear that the ATP is finally taking action to address this issue.  I’m impressed they are taking a thoughtful, data-driven approach to make a meaningful difference here,” he told UbiTennis. 

The ATP aims to make the men’s Tour more welcoming to potential LGTBQ+ athletes playing either now or in the future. For those who question if such an initiative is important in 2021, you only have to look at the younger demographic.

Sportsnet quoted CDC data from 2019 which showed that 26% of American LGBTQ+ teenagers aged 16 or 17 has contemplated suicide, five times more than those who identify as straight (5%). Among those teenagers who heard homophobic terms, 33% self-harmed and an additional 40% considered doing so.

More than 2000 players around the world currently have an ATP ranking.

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2020 Tokyo Olympics, Djokovic on the heat and the new scheduling: “I’m glad they listened to us”

Speaking to Ubitennis, the world number one describes the work that he, Medvedev and Zverev (among others) have done to obtain better playing conditions

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So far, the tennis tournament at the 2020 Olympics has made headlines less for the match-play than for the difficult conditions in which it has been taking place due to the heat and the humidity. In the women’s draw, for instance, four players have been forced to retire during their matches: the last one has been particularly shocking, as Paula Badosa was taken off-court on a wheelchair after collapsing late in the first set of her quarter-final match against Marketa Vondrousova. Luckily, these issues appear to have finally caught the attention of the International Tennis Federation: starting tomorrow, no match will be played before 3pm (7am in the UK).

 

Part of the credit for this (still belated) decision goes to the lobbying and the complaints of the players, as world N.1 Novak Djokovic explained while speaking to Ubitennis CEO Ubaldo Scanagatta in Tokyo: “I’m glad the decision was made to reschedule tomorrow’s opening matches at 3pm. Today we went to speak to the supervisor – when I say ‘we’ I mean myself, Medvedev, and Zverev, along with the team captains. I have spoken to Khachanov and Carreno Busta as well, so the majority of the players who will feature in the quarter finals was of the same opinion.

“Of course I would have wished for this decision to be made a few days ago, but it’s still a good thing,” he added. “Nobody wants to witness incidents like the one that occurred to Badosa.

“The conditions are really brutal. Some people might think that we are just complaining, but all resistance sports (and tennis should be included among them) are taking place later in the day because the combination between the heat and the humidity is really terrible.”

He then concluded: “I’ve been a professional tennis player for almost 20 years and I’ve never experienced such hard conditions for so many consecutive days. It may have have happened once or twice in Miami or New York, but just for one day, whereas in Tokyo the situation is like this every day. I think that this decision will benefit the fans as well, because playing later allows us to play our best – these conditions were just draining for us.”

Article by Lorenzo Colle; translated by Tommaso Villa

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Mats Wilander Exclusive: Matteo Berrettini Will Win A Grand Slam

UbiTennis founder Ubaldo Scanagatta speaks to the former world No.1 about Berrettini’s historic win at Wimbledon.

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Matteo Berrettini (ITA) celebrates as he beats Hubert Hurkacz (POL) in the semi-final of the Gentlemen's Singles on Centre Court at The Championships 2021. Held at The All England Lawn Tennis Club, Wimbledon. Day 11 Friday 09/07/2021. Credit: AELTC/Florian Eisele

Swedish tennis great Mats Wilander has praised Matteo Berrettini for his run to the Wimbledon Final during a one-to-one interview with UbiTennis.

 

25-year-old Berrettini has become the first Italian man in history to reach the final of the Grand Slam after beating Hubert Hurkacz 6-3, 6-0, 6-7(3), 6-4. Throughout the clash he was impressive behind his serve where he fired 22 aces and won 86% of his service points. This year he is unbeaten on the grass and is currently on a 10-match winning streak following his triumph at Queen’s last month.

“Breaking the first game of the fourth set is to me the sign that we all look for in players. Whatever happens in the third (set) should not matter and he came straight back,”Wilander tells UbiTennis.
“That’s my indication that he will be one of the best players in the world. He will win a Grand Slam one hundred percent, for sure, if he stays healthy.”

Wilander’s bold prediction centres around Berrettini’s game on both grass and hardcourt. However, he is less optimistic about his chances on the clay at present until his backhand becomes more powerful.

As to why the former world No.1 has so much confidence in Italy’s top player, he says it is his ability to not expose his weaknesses during matches. Drawing parallels between him and Roger Federer. The player Berrettini comprehensively beat in straight sets earlier in the week.

He knows how to hide his weakness and most great players know how to hide their weaknesses. Roger Federer is the perfect example. His backhand compared to the serve and the forehand. He stays alive with the slice and he comes over (to the net) sometimes when he has to,” he said.
“I think Matteo has figured out that he can stay alive with the slice. But the difference is that he is willing to slice and come in. He’s also double the size of Federer at the net so it is difficult to pass him.”

It wasn’t until the age of eight when Berrettini started to focus more on tennis after being asked by his younger brother to play more. As a professional he has won five ATP titles since 2018 and is the highest ranked ATP player from his country since Corrado Barazzutti back in 1978. He is coached by Vincenzo Santopadre, Marco Gulisano and Umberto Rianna.

“I would be so encouraged if I was coaching him. For the coach it must be like oh my god we are looking at a player who has (good use of his) hands and hides his weakness though the rest of his game,” the seven-time Grand Slam champion commented.
“I don’t why it has taken him a bit longer (to break through). I know he started a little bit later but I think he’s a natural at the big moments.”

On Sunday Berrettini faces the ultimate test against Novak Djokovic who will be seeking his third consecutive Wimbledon title and sixth overall. He has lost to the Serbian twice before on the Tour, including the French Open earlier this year. The Italian enters the final as the underdog but Wilander thinks he shouldn’t be underestimated.

“I think he has a good chance, I really do because that serve (of his) is different and he has a different forehand. He is not afraid to stay alive,” he concluded.

UbiTennis’ full interview with Wilander can be listened to below

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