Daniil Medvedev’s recent surge in success on the tour seems to be also boosting his profile away from the court after he teamed up with car manufacturer BMW.
The world No.4 will take part in a series of activities involving the Russian branch of the BMW company in both his home country and abroad. A contract was signed earlier this week following a meeting in St Petersburg, where Medvedev is playing his latest competition on the ATP Tour. He has agreed to feature in a series of campaigns promoting the BMW M, which specialises in sports cars. No financial details of the contract have been published.
“BMW M is BMW’s fastest, most powerful and most innovative sports car. And Daniil Medvedev is the brightest and most titled Russian tennis player right now.” The director general of BMW Russia, Stefan Teuchert, said in a statement.
“On the tennis court, Medvedev demonstrates qualities typical of BMW sports cars – speed, power, intelligence and a strong character. We are glad that we managed to agree on cooperation, and we look forward to future joint projects.”
23-year-old Medvedev has triggered a surge of interest in him following his summer breakthrough. Prior to the final grand slam of the season, he reached three consecutive finals in Washington, Canada and Cincinnati. Becoming only the third man in history to do after Ivan Lendl and Andre Agassi. It was in Cincinnati where he won his first Masters title. Then at the US Open, Medvedev finished runner-up to Rafael Nadal after contesting a five-set epic against the Spaniard.
https://twitter.com/DaniilMedwed/status/1174307458216538112
Medvedev will be hoping to continue his surge of form this week at the St Petersburg Open where he is the top seed. He is yet to contest an ATP final on Russian territory. However, the rising star has stated that his recent surge in success has given him extra belief on the tour.
“I have become convinced: when I am in good shape, I can beat anyone, or at least give a fight. It is most important. I seemed to know this before, but was not completely sure. Now I know this for sure.” Medvedev said during an interview with Sport Express.
According to the ATP, Medvedev has been the most successful player in indoor tournaments on the Tour within the past 52 weeks. Claiming two trophies and winning 22 matches overall. Giving him a 0.786 winning percentage.
He will open up his campaign in St Petersburg on Thursday against compatriot Evgeny Donskoy.
