The Tennis Players Named In This Year's Forbes’ Top 100 Highest-Paid Athletes - UBITENNIS
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The Tennis Players Named In This Year’s Forbes’ Top 100 Highest-Paid Athletes

In this year’s Forbes’ top 100 highest paid athletes, five per cent of the list are from the world of tennis.



Serena Williams (photo by Chryslène Caillaud, copyright @Sport Vision)

23-time grand slam champion Serena Williams hasn’t won a WTA title since 2017, but remains one of the highest paid athletes in the world of sport.

The 37-year-old is the only female athlete to make it into this year’s top 100. The list by Forbes magazine analyses the winnings and endorsements of athletes. They are combined together to give a total amount. For Williams, she has made $4.2M in prize money and a further $25M in endorsements. Placing her in 63rd place on the list.

Williams is already the highest earning female tennis player of all-time. So far in her career, she has made $88,856,834. More than double that of her sister Venus, who is second on the all-time list with $41.4M. Only three men on the ATP Tour have made more than her in the history of the sport.

Besides her earnings, the former world No.1 has an impressive business portfolio. Investing in 34 startups over the past five years, which amounts to an estimated $10M. 60% of those investments have gone into companies run by either minorities or women.

Elsewhere in the list, Roger Federer is the only tennis player to make it into the top 10. In fifth place, the Swiss player has made a staggering $86M in endorsements. The highest amount in the top 100 by $32M. Golfer Tiger Woods is second with $54M. On top of that, Federer has also accumulated $7.4M in earnings. Bringing his total amount to $93.4M.

Some of Federer’s endorsements
-Credit Suisse
-Uniqlo – 10-year contract worth an estimated $300M.

World No.1 Novak Djokovic is in 17th place with $50.6M. Out of the five tennis players to make it into the top 100, he is the only one to earn more than $10M in prize money with a total amount of $20.6M. Plus $30M in off-court activities. In his entire career, Djokovic has won more prize money ($131,701,850) than anybody else in the history of the sport.

Kei Nishikori is placed two spots ahead of 12-time French Open champion Rafael Nadal. This is because of the amount of endorsement deals he has. Especially in Japan. Some of those companies include Asahi, NTT, Japan Airlines, Lixil, Procter and Gamble and Nissin. Forbes notes that all of those companies are official partners of the upcoming Tokyo 2020 Summer Olympics. Nishikori’s total pay is $37.7M, but 88.5% of that amount is via endorsements ($33M).

Finally, king of clay Nadal has combined earnings of $35M. His sponsors include Babolat, Tommy Hilfiger, KIA Motors, Nike and Telefónica. Forbes also claims that the Spaniard can attract an appearance fee of more than $1M.

Barcelona F.C. player Lionel Messi tops the list with $127M.

The five highest earning tennis players

#63 Serena Williams $29.2 M $4.2 M $25 M
#37 Rafael Nadal $35 M $9 M $26 M
#35 Kei Nishikori $37.3 M $4.3 M $33 M
#17 Novak Djokovic $50.6 M $20.6 M $30 M
#5 Roger Federer $93.4 M $7.4 M $86 M



Wrist Injury Threatening To End Holger Rune’s Olympic Dream



Holger Rune will have a second medical opinion on Monday before deciding if he is fit enough to play at the Olympic Games, according to his team. 

The Danish world No.17 recently retired from his quarter-final match at the Hamburg Open due to a knee injury. The hope at the time was that his withdrawal would be just a precautionary measure ahead of the Olympics. However, he is also dealing with a second issue that appears to be more serious.

According to TV 2 Sport, Rune has been struggling with a wrist issue and underwent a scan on Sunday which his mother Aneke says ‘doesn’t look promising.’ Aneke is also the manager of her son’s career. Rune’s Olympic dreams now rest on the outcome of a second medical expert that he will visit tomorrow who has a better understanding of the sport. 

“Unfortunately, it does not look promising after the first medical opinion after the review of the scan of the wrist,” Aneke Rune told TV 2 Sport.

“We are waiting for two tennis-specific doctors who will give a second opinion tomorrow (Monday). Tennis wrists look different from regular wrists, so we’ll hold out hope for one more day.” 

Rune is one of three Danish players entered into the Olympic tennis event along with Caroline Wozniacki and Clara Tauson. The country has only won one medal in tennis before which was at the 1912 Games when Sofie Castenschiold won silver in the women’s indoor singles event. 

So far this season, the 21-year-old has won 27 matches on the Tour but is yet to claim a title. He reached the final of the Brisbane International and then the semi-finals of three more events. In the Grand Slams, he made it to the fourth round of the French Open and Wimbledon. 

It is not known when a final decision regarding Rune’s participation in Paris will be made.

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Hubert Hurkacz Undergoes ‘Knee Procedure’ Ahead of Olympic Bid



Poland’s top player on the ATP Tour is not giving up on his dream of winning a medal at the Olympic Games despite recently undergoing a medical procedure.

World No.7 Hubert Hurkacz suffered a knee injury during his second round clash at Wimbledon against France’s Arthur Fils. In the fourth set tiebreak of their clash, Hurkacz dived for a shot but landed badly on his knee and required on-court medical attention. He then played two more points before retiring from the match. 

In a social media post published on Wednesday, the  27-year-old confirmed he underwent a procedure on his knee earlier this week but didn’t provide any further details.  Although Hurkacz has stated his intention to play at the upcoming Olympic Games in Paris, where the tennis event will be held on the clay at Roland Garros. 

“I had a knee procedure this Monday, but I’m feeling better already and my team and are dedicating extensive time each day to the rehab process.” He wrote on Instagram. 

“It’s a dream for every athlete to represent their country at the Olympics, and I want to make sure I am fully fit and ready before making the final decision to step on court. The aim is not only to participate, but to win a medal for my country.”

So far this season Hurkacz has won 34 out of 48 matches played on the Tour. He won the Estoril Open in April and was runner-up to Jannik Sinner in Halle. 

The Olympic tennis event is scheduled to begin a week Saturday on July 27th. Poland is yet to win a medal in the event but expectations are high with women’s No.1 Iga Swiatek also taking part. 

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Krejcikova Comes Alive With Her Serve To Win 12th Grand Slam Title At Wimbledon



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It must have seemed like the whole world was against her when Barbora Krejcikova served for the match for a third time against crowd favorite Jasmine Paolini.

But Krejcikova was only going for her 12th Grand Slam title. She was well prepared.

So, she released her patented way-out-wide serve to the smallish Paolini’s backhand, and the best the Italian could do was get her racket on the ball enough to return the serve far off the court, long and wide.


The weight of the world was gone as Krejcikova threw her arms over her head and calmly walked to the net to greet the Wimbledon runner-up.

Now, Krejcikova was half-way home to a career Grand Slam in singles. She already owns a career Grand Slam in doubles among her dozen Grand Slam titles that also include one mixed doubles Grand Slam title.

She has won the hard ones, the French Open on clay and Wimbledon on grass.

At 28 years old, anything must look possible to this 5-10 Czech.


Paolini simply was out played in a second straight Grand Slam final, on clay and on grass. Now she faces the real tests, two straight Grand Slam tournaments on hard surfaces that might not be overly friendly to the 5-4 Paolini.

But there it was, a 6-2, 2-6, 6-4 victory for Krejcikova on Wimbledon’s famed Center Court.

After what might be called a throw-away second set for Krejcikova, she came alive in the third set, pinning Paolini to the deep corners while nailing low hard-hit balls to both corners.

Krejcikova got off to 40-0 starts on her first four service games of the decisive set and ended all four with service winners to take a 5-3 lead (with the aid of the only service break of the third set). She yielded only one point in those four service games, a double fault at 40-0 that was followed by an ace.

Of course, it was the serve again that saved the day for Krejcikova and gave her set points two and three, then sealed the deal for a spot in Wimbledon history.

James Beck was the 2003 winner of the USTA National Media Award  for print media. A 1995 MBA graduate of The Citadel, he can be reached at 

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