In history few tennis players have been able to achieve their first professional main draw win and secure an estimated $1 million in endorsements at the age of 15. But for Cori Gauff she has ticked both of those boxes just eight days after her 15th birthday.
Despite being born during the same year Maria Sharapova claimed her maiden grand slam title (2004), the American right-hander has already created a pathway to become one of the world’s best. At the age of 13, she reached the final of the 2017 US Open girls tournament. Becoming the youngest player in history to do so. A year later she won the French Open junior title and then triumphed in the doubles at the US Open. Ensuring that she would top the junior rankings at only 14.
One person that truly knows what Gauff is capable of is Patrick Mouratoglou. The Frenchman best known for being the mentor of 23-time grand slam champion Serena Williams. Mouratoglou has been following the progress of the teenager since she was young and has worked with her at his prestigious academy in Sophia Antipolis, France.
“I first meet Cori when she was 10 at my academy.” Mouratoglou said during an interview with Ubitennis.
“She’s very special and has the two major qualities that you cannot teach. First of all, she is a great competitor. That is something very difficult to teach. Secondly, she’s a natural athlete. You can build (a player) physically, but natural athleticism is something you have or don’t have.’
“She’s a hard worker, which is something not everybody has and this is very important to reach the top of the game.” He added.
Athleticism runs in the family of the current world No.2 junior, who goesa by the nickname of Coco. Her father, Corey, played basketball at Golden State University. Meanwhile, her mother, Candi, excelled in Track and Field whilst at Florida State University.
The WTA Tour received a taste of Gauff’s potential at the Miami Open on Thursday. In the first round she took on Caty McNally in what was a rematch of the 2018 French Open girls final. After falling behind early on in the match, Gauff battled back to win 3-6, 6-3, 6-4 in what was her main WTA victory. Coming back from a 2-4 deficit in the final set.
“I would say that her tennis is physical.” Mouratoglou said of the teenager’s game. “It is based on her ability to move well on the court and the ball that comes off of her racket is a lot of high quality. It bounces high, fast and she is an aggressive player. She likes to dictate. She likes to be in control of the points and attack.”
“But if she has to defend, she can thanks to her speed.”
Coinciding with her rise in the sport, Gauff has scored a new endorsement deal with Barilla. An Italian food company known famously for their pasta. Founded in 1877, the company was recently named the number one Italian consumer goods company in terms of turnover by IRI Research. Barilla also has deals with former world No.1 Roger Federer and Olympic skiing champion Mikaela Shiffrin.
“Passion, dedication and fair play are values that inspire Barilla’s way of working. They are also fundamental qualities that we also look for in a sports personality,” said Luca Barilla, Vice Chairman of the Barilla Group. “We extend our warm welcome to Cori, an emerging star of American tennis, and we hope that she will be able to continue to interpret this spirit in the best possible way.”
Barilla is the latest brand to sign up the rising star. Towards the end of 2018 Gauff also signed long-term deals with New Balance (who won a bidding war with Nike) and racket manufacturer Head. According to Kurt Badenhausen from Forbes Magazine, the trio of deals amount to an estimated $1 million this year. To put that into perspective, it’s estimated that Simona Halep’s endorsements was $1.5M in 2018.
“I’m very proud of what she is achieving because she had had a little bit of pressure on her shoulders.” Said Mouratoglou. “She’s the player everybody looks at. Everybody expects her to win all the time. To experience that at young and to handle that is really impressive.”
Here to win, not just play
Given the massive amount of money being passed around, it is easy to forget Gauff’s age. She is only allowed to play a limited amount of WTA tournaments within a season under the age eligibility rule. A regulation put into place to prevent early burnout. Nevertheless, she is relishing her Miami debut.
“This is a dream. I have been dreaming of this moment for years, just playing in the Miami Open.” She said after her win over McNally. “I have been coming to this tournament since I was eight or nine years old. Watching the players here and actually being in the same tournament, being in the same area as players that I’ve watched since practically I was born, it’s so surreal to me.”
Once proclaiming that she wants to be ‘the greatest of all time,’ Gauff in on a trajectory to the top of the sport. Following her opening win in Miami, she will break into the world’s top 400 for the first time.
Whilst she will be the underdog in her upcoming clash with 14th seed Daria Kasatkina, Gauff is refusing to let her lack of experience or nerves get in her way.
“My goal for every tournament is to win the tournament. I don’t want to say I will just win this next match and be done. My goal is to win the tournament. I’m going to keep that goal there and just keep fighting for it.” She concluded.
Such an audacious comment could be interpreted as a bit unrealistic, but Gauff has no fear. Making her development on the tour even more fascinating. And with the likes of Mouratoglou on her side, there is no reason why she may not one day emulate the achievements of her idol Williams.
Gauff is just getting started and the world of tennis better watch out.
No Change To Olympic Qualifying Criteria Despite Updated ATP Ranking System
UbiTennis also finds out why women can take part in the Olympics at a younger age than men!
The International Tennis Federation has confirmed to UbiTennis that the qualifying criteria for the Olympic Games will not be adjusted following a recent announcement from the governing body of the men’s Tour.
Earlier in the week the ATP announced that they will be using their revised ranking system until the week of August 9th to support players during the COVID-19 pandemic. Under the rules a player’s position will take into account tournaments played between March 4 – August 5th 2019. The reason is because all of those events did not take place in 2020 due to the pandemic. Although the ‘Best of’ period from 2019 will only be counted at 50% until 2022. For example, Roger Federer won 1000 points at the 2019 Miami Open and can therefore keep 500 points even though he is not playing the event this year. Furthermore, the same tournament can’t be used twice in the calculations so players will keep either 50% of points from what they earned in 2019 or the full value of this year depending on which one is the highest.
Whilst the move has been made to support those during the pandemic, some critics have argued that it could have a negative impact on players trying to climb the rankings. It is possible that a player who has won a series of matches in recent weeks may not be able to overtake somebody who produced a strong run of results 12 months or so ago.
One event this could affect is the Olympic Games which partly determine a player’s entry based on their rankings, as well as other factors. Although the International Tennis Federation confirms that they will not be making any changes to their system.
“The ITF has no plans to change its current Olympic Qualification System which has been approved by the IOC for the Olympic Tennis Event,” a spokesperson told UbiTennis. “Tour Rankings only form one element of the entry and eligibility requirements for the Olympic Games and have been updated to provide for the disruption to the tournament calendar caused by the pandemic.”
The only adjustment that has been made is that if a player hasn’t met the minimum entry criteria regarding Davis Cup or Fed Cup ties. If any ties they were set to play in was cancelled due to issues related to COVID-19 is classed as a ‘special circumstance.’
One confusing part of the criteria is the minimum age of eligibility. Despite tennis being one of the top sports for equality the rules state that WTA players are eligible to play the games if they have reached the age of 14 by the opening day of the Olympic Tennis event. This is a year younger than their male counterparts.
“These ages have been determined in consultation with the ATP and WTA, respectively,” the ITF explained.
“Age eligibility is an extremely important topic. The WTA has done much research in this area and have an established policy determined by data.”
The Olympic Tennis event will start on July 24th.
EXCLUSIVE: Inside The Melbourne Bubble – ‘Top Names Get Preferential Treatment But That’s Part Of The Tour’
Marcelo Demoliner celebrated his birthday in quarantine, his doubles partner isn’t allowed to leave his room for 14 days and he believes there is a difference in treatment between the top players and others. Yet, he refuses to complain about the situation he finds himself in.
Like his peers, Brazil’s Marcelo Demoliner passes his time in Melbourne quarantine by training, sleeping, eating and posting amusing videos on social media.
Demoliner, who currently has a doubles ranking of world No.44, is required by Australian law to abide by a strict isolation period before he is allowed to play any professional tournament. Although he is allowed to train unless he is deemed to be a close contact of somebody who has tested positive for COVID-19. An unfortunate situation 72 players find themselves in, including Demoliner’s doubles partner Santiago Gonzalez
During an email exchange with UbiTennis the Brazilian sheds light on what he labels as an ‘usual experience’ that has prompted criticism from some players. Roberto Bautista Agut was caught on camera describing conditions as a ‘prison’ in a video leaked to the press. Although he has since apologised for his comments. Demonliner himself is not as critical as others.
“It is an unusual experience that we will remember for a long time,” he told UbiTennis. “It is a very complicated situation that we are going through. Obviously, it is not ideal for us athletes to be able to go out for just 5 hours a day, but mainly for the other 72 players who cannot go out, like my partner Santiago Gonzalez. They have a complicated situation of possibly getting injured after not practicing for 14 days, but it is what it is.’
“We need to understand and adapt to this situation considering Australia did a great job containing Covid.”
With three ATP doubles titles to his name, Demoliner is playing at the Australian Open for the sixth year in a row. He has played on the Tour for over a decade and has been ranked as high as 34th in the world.
Besides the players complaining about food, their rooms and even questioning the transparency of the rule making, Tennis Australia also encountered a slight blip regarding the scheduling of practice.
“I was a little lucky because I stayed in one of the hotels that we don’t need to take transportation to go to the training courts. It made the logistics issue much easier. The other two hotels had problems with transportation and logistics in the first two days, but I have nothing to complain about, honestly.”
Demoliner remains thankful for what Tennis Australia has managed to do in order for the Australian Open to be played. Quarantine can have a big impact on a person mentally, as well as physically. Each day players spend at least 19 hours in their hotel rooms which was no fun for the Brazilian who celebrated his 32nd birthday on Tuesday.
“Without a doubt, it is something we have never been through before. I’m luckily having 5 hours of training daily. I am managing to maintain my physical preparation and rhythm. It is not the ideal, of course, but I can’t even imagine the situation of other players who are in the more restricted quarantine.”
Priority given to the top names
As Demoliner resides in Melbourne, a selected handful of players are spending their time in Adelaide. Under a deal struck by Tennis Australia, officials have agreed for the top three players on the ATP and WTA Tour’s to be based in the city. The idea being is that it will relieve the strain on Melbourne who is hosting in the region of 1200 arrivals.
Craig Tiley, who is the head of Tennis Australia, has insisted that all players will have to follow the same rules wherever they are based. Although some feel that those in Adelaide have some extra privileges such as a private gym they can use outside of the five-hour training bubble. Japan’s Taro Daniel told the Herald Sun: “People in Adelaide are being able to hit with four people on court, so there’s some resentment towards that as well.” Daniel’s view is one echoed also by Demoliner.
“I do believe they are receiving preferential treatment, quite different from us. But this is part of the tour,” he said.
“The top tennis players always had these extras, we are kinda of used to it. We came here knowing that they would have better conditions for practicing, structure, hotels… they also have merits to have achieved all that they have to be the best players in the world. I don’t know if it’s fair, but I believe the conditions could be more similar than they are in this situation.”
Some players were recently bemused by a photo of Naomi Osaka that surfaced on social media before being removed. The reigning US Open champion was pictured on a court with four members of her team, which is more people than what those in Melbourne are allowed to train with.
As the Adelaide contingent continues their preparations, those most unhappy with them are likely to be the 72 players who are in strict quarantine. Demoliner is concerned about the elevated risk of injury that could occur due to the facts they are not allowed to leave their rooms. All players in this situation have been issued with gym equipment to use.
“I think that they will be at a considerable disadvantage compared to who can train. But we need to obey the law of the country, there is not much to do … until the 29th they will have to stay in the room and that is it,” he said.
“Whether it is fair or not, it is not up to me to say because I am not in this situation. The thing about having the other players who didn’t have contact with the positive cases to also stay in the rooms is the concern about the risk of injury, specially for singles players. It will be a tough challenge, especially at the beginning of the season.”
In recent days, officials have been holding video calls with players to discuss ways to address these concerns ahead of the Australian Open. Which will start a week after they are allowed to leave their rooms.
When the tournaments do get underway there are also questions about how the public will react to players who have made headlines across the country for their criticism of the quarantine process. A somewhat sore point for Australian’s with some nationals unable to return home due to the government restrictions. On top of that, people in Melbourne are concerned about a potential outbreak of COVID-19.
“It is a very complex situation. I fully understand the reaction of the Australian population considering the recent events… the effect that the players are bringing, the risks to the population,” Demoliner said of the current circumstances.
“We know this and obviously they are concerned with the whole situation, which is still very uncertain. On our side, though, they did allow us to come here to play. It is important to remember that the decision to welcome us was approved by the Australian Government, otherwise we would not be here.”
Demoliner is one of three Brazilian doubles players ranked to have a top 100 ranking on the ATP Tour along with Bruno Soares and Marcelo Melo.
EXCLUSIVE INVESTIGATION: Does Tennis Have A LGBT Inclusivity Problem?
Is it just a coincidence that there are no out players on the men’s Tour or is there a more significant reason that the sport needs to be aware of?
Tennis has an illustrious reputation when it comes to LGBT representation compared to some other sports.
Billie Jean King, who was first outed by the media in 1981, played an instrumental role in the formation of the WTA Tour and the campaign for equal pay highlighted by her infamous Battle of the Sexes match against Bobby Riggs. It was also during 1981 when Martina Navratilova came out as gay for the first time. Despite being one of the sports biggest stars, the multiple Grand Slam champion admits that she lost endorsement deals due to her sexuality. Nowadays the treatment and promotion of LGBT players have improved for the better, but does more need to be done?
In recent years tennis has dabbled in and out of the Rainbow Laces campaign with the British Lawn Tennis Association throwing their weight behind it. The initiative was created by LGBT charity Stonewall and initially marketed specifically towards football’s Premier League. The idea is to get players to wear rainbow laces in order to raise awareness of LGBT representation within sport. As for its effectiveness in combating homophobia, it is debatable.
“In the UK, sports teams have also been holding Rainbow Laces for the past seven years, yet homophobic language also remains common. Two-thirds of teenage football players and nearly half of male rugby players admit to recently using homophobic language with teammates (for example, fag), which is generally part of their banter and humour. At the amateur level, gay and bisexual males remain invisible,” Erik Denison from Monash’s Behavioural Sciences Research Laboratory wrote in a 2020 report.
“However, recent research suggests that refocusing the current Rainbow Laces campaign, which is underway, away from professional teams and strongly towards amateur sport settings could help fix these problems. We also need to change the education that is being delivered.”
It is important to take Denison’s conclusion with a pinch of salt as his assessment focused solely on team sports and not tennis. Inevitably, some of his findings might be also applicable to tennis, but it is unclear as to what extent.
If the rainbow laces approach does help the LGBT community to some degree and therefore any potential closeted player, should tennis bosses do more to promote it? UbiTennis has approached three governing bodies to generate their view with all of them saying they would be in favour of allowing players to participate.
“The work Premier League and Stonewall are doing to drive awareness around LGBT inclusion sets a great example, and we would absolutely support any ATP player that wishes to support such an initiative, or personally express themselves,” an ATP Spokesman told UbiTennis.
“We believe that tennis has an important role to play in promoting inclusivity in sport, and across wider society, and earlier this year Tennis United served as a platform for ATP to amplify voices around this important topic. The ATP has directed efforts for positive change across many causes via the ATP Aces For Charity programme, and we are currently reviewing our overall approach in this space.”
Unlike their female counterparts, there is currently no openly LGBT player on the ATP Tour and few historically. Bill Tilden, who won 10 Grand Slam titles throughout the 1920s, struggled with his sexuality during a time where gay sex was illegal and not accepted by society. More recently, America’s Brian Vahaly was a former top 100 player during the early 2000s, but chose to come out after retiring from the sport.
The WTA points out that they have been working with the ATP last season and addressed LGBT topics during their ‘Tennis United’ chat shows which was broadcast online.
“The WTA was founded on the principles of equality and opportunity, along with positivity and progress, and wholeheartedly supports and encourages players, staff, partners and fans’ commitment to LGBT+ initiatives,” a statement reads.
“The WTA supports tournament and Grand Slam LGBT+ projects both logistically and financially, amplifies our athletes’ voices on this topic through the Tour’s global platforms, and increased awareness by incorporating the LGBT+ spirit into our corporate identity in June across our digital platforms.
“Despite the challenges 2020 has presented, this year saw the WTA mark Pride month with a series of podcasts and web articles, interview guests on the WTA & ATP digital show Tennis United from the LGBT+ community, and through WTA Charities collaboration with You Can Play, offer equipment and financial donations and players participate in a virtual panel discussion.”
The International Tennis Federation is responsible for overseeing the running of the junior Tour, Davis Cup, Billie Jean King Cup (previously known as Fed Cup) and the Olympic Tennis tournament. A spokesperson said they would endorse any campaign which would support an equal playing field in the sport. Making reference to their Advantage All campaign which aims to ‘develop and maintain tennis as an equal advantage sport.’
“Tennis has a proud history of its athletes being at the forefront as advocates of positive social change, using their voice and platforms to raise awareness. We would be supportive of initiatives that reinforce the positive message that tennis is an equal advantage sport which is open to all,” UbiTennis was told.
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