Embarking upon this year’s Miami Open, two-time grand slam finalist Kevin Anderson felt at home and with good reason.
Since he started playing tennis at the age of six, the 6’8” South African has spent most of his career based in America. Growing up, he represented the University of Illinois. Winning the NCAA doubles title in 2006 followed by reaching the final of the singles competition a year later. It was at university where Anderson would meet his future wife, Kelsey, who he married in 2011. The two now reside in Gulf Stream, Florida. An affluent area of Delray Beach that is only an hour’s drive away from the Miami Open.
“Walking onto the court I felt like there was a lot of people that was excited to see me play and that really felt good.” Anderson commented about his first taste of the new venue.
“At the end of the day, it’s the fans that drive our sport and I’ve worked really hard.” He added.
Relishing in the atmosphere of a place that feels like home, Anderson is known as a player that wants to be respected both on and off the court. He is the co-founder of Realife Tennis, which provides online tennis instructions. In December Anderson raised over $100,000 at the inaugural Grand Slam Cause For the Paws, which supports South Florida’s dog rescue Dezzy’s Second Chance and Ocean Conservancy.
“I always act and perform in a way that people can look up to me, especially kids.”
It was in Miami, where Anderson made his debut in a Masters tournament. At the age of 22 he reached the third round of the 2008 tournament as a qualifier. Getting knocked out by 31st seed Igor Andreev. This year is the first time the venue has moved to the Hard Rock Stadium from Key Biscayne. Forcing many to adapt to the changes, but Anderson hasn’t been too preoccupied with that.
“It’s been interesting because I haven’t played that many points or sets. I was more focused on how my elbow was feeling and how my body was feeling.” He admits.
“To be honest, I haven’t been playing a lot of attention to the court. Whereas, when your body is healthy you are paying attention to the balls and court surface.”
Unfortunately for the South African, 2019 has been far from perfect. An elbow injury forced him to take a nine-week hiatus from the tour. Making Miami only his third tournament of the year played. To put that into perspective, 12 months ago Miami was his sixth event of the season.
Sometimes taking a break from the sport is a blessing in disguise. The brutal demands of travelling the ATP Tour can take its toll of many players regardless of their ranking. However, for Anderson it wasn’t entirely a blessing. Instead, he was in the midst of uncertainty and frustration.
“At the time I didn’t know how long I was going to be out for.” He explained. “Each day was spent training. I was training in the morning, during rehab and going to different places to get different types of therapies. It wasn’t like I was told that I needed to take three or four weeks off to go on holiday.’
“It was nice spending time at home, but it was really busy.”
Like for any other player, Anderson’s inability to play a sport that he earns a living from was frustrating. Although he had seen a silver lining.
“It didn’t necessarily feel like a break. There were tough times, I was missing tournaments that I really enjoyed playing. So that part was a little bit difficult. Mentally, I felt I handled it quite well.”
Ready to make a mark
Twice Anderson has been on the verge of becoming the first South African to win a major title in singles since Johan Kriek back in 1981. Losing to Rafael Nadal in the 2017 US Open final and then Novak Djokovic at Wimbledon last year. Although Anderson’s performance against Djokovic was hindered by his marathon clash with John Isner in the match before that lasted more than six-and-a-half hours. An outcome that created a widespread debate over the use of tiebreakers in the final sets.
Hoping to turn his misfortunes around this year, the world No.7 has his eyes set on a strong clay-court swing, which begins after Miami. He is yet to contest a final on the surface, but remains undeterred about his chances.
“Even heading into the clay court season, it’s a time of the year that I really enjoy.” The Optimistic South African explains. “I’ve made the semis in Madrid last year and I’ve been pretty close to the quarter-finals at the French Open.”
Whilst clay may not be the strongest surface for the fast-serving Anderson, his determination remains unchanged. Now nursing his elbow back to full health, it is expected that he will pose a big threat to the tour once again.
“For me right now it’s one step at a time. Making sure I’m progressing where I want to be with the elbow. It’s about getting matches and playing the tennis I want to be playing.” Anderson outlines.
“I got high hopes. Right now it is about focusing day in and day out. Making sure my elbow responds during match situations..
Anderson will play his fourth round match in Miami on Tuesday against Jordan Thompson.
NOTE: Interview conducted by Luca Baldissera, article written by Adam Addicott
EXCLUSIVE: Inside The Melbourne Bubble – ‘Top Names Get Preferential Treatment But That’s Part Of The Tour’
Marcelo Demoliner celebrated his birthday in quarantine, his doubles partner isn’t allowed to leave his room for 14 days and he believes there is a difference in treatment between the top players and others. Yet, he refuses to complain about the situation he finds himself in.
Like his peers, Brazil’s Marcelo Demoliner passes his time in Melbourne quarantine by training, sleeping, eating and posting amusing videos on social media.
Demoliner, who currently has a doubles ranking of world No.44, is required by Australian law to abide by a strict isolation period before he is allowed to play any professional tournament. Although he is allowed to train unless he is deemed to be a close contact of somebody who has tested positive for COVID-19. An unfortunate situation 72 players find themselves in, including Demoliner’s doubles partner Santiago Gonzalez
During an email exchange with UbiTennis the Brazilian sheds light on what he labels as an ‘usual experience’ that has prompted criticism from some players. Roberto Bautista Agut was caught on camera describing conditions as a ‘prison’ in a video leaked to the press. Although he has since apologised for his comments. Demonliner himself is not as critical as others.
“It is an unusual experience that we will remember for a long time,” he told UbiTennis. “It is a very complicated situation that we are going through. Obviously, it is not ideal for us athletes to be able to go out for just 5 hours a day, but mainly for the other 72 players who cannot go out, like my partner Santiago Gonzalez. They have a complicated situation of possibly getting injured after not practicing for 14 days, but it is what it is.’
“We need to understand and adapt to this situation considering Australia did a great job containing Covid.”
With three ATP doubles titles to his name, Demoliner is playing at the Australian Open for the sixth year in a row. He has played on the Tour for over a decade and has been ranked as high as 34th in the world.
Besides the players complaining about food, their rooms and even questioning the transparency of the rule making, Tennis Australia also encountered a slight blip regarding the scheduling of practice.
“I was a little lucky because I stayed in one of the hotels that we don’t need to take transportation to go to the training courts. It made the logistics issue much easier. The other two hotels had problems with transportation and logistics in the first two days, but I have nothing to complain about, honestly.”
Demoliner remains thankful for what Tennis Australia has managed to do in order for the Australian Open to be played. Quarantine can have a big impact on a person mentally, as well as physically. Each day players spend at least 19 hours in their hotel rooms which was no fun for the Brazilian who celebrated his 32nd birthday on Tuesday.
“Without a doubt, it is something we have never been through before. I’m luckily having 5 hours of training daily. I am managing to maintain my physical preparation and rhythm. It is not the ideal, of course, but I can’t even imagine the situation of other players who are in the more restricted quarantine.”
Priority given to the top names
As Demoliner resides in Melbourne, a selected handful of players are spending their time in Adelaide. Under a deal struck by Tennis Australia, officials have agreed for the top three players on the ATP and WTA Tour’s to be based in the city. The idea being is that it will relieve the strain on Melbourne who is hosting in the region of 1200 arrivals.
Craig Tiley, who is the head of Tennis Australia, has insisted that all players will have to follow the same rules wherever they are based. Although some feel that those in Adelaide have some extra privileges such as a private gym they can use outside of the five-hour training bubble. Japan’s Taro Daniel told the Herald Sun: “People in Adelaide are being able to hit with four people on court, so there’s some resentment towards that as well.” Daniel’s view is one echoed also by Demoliner.
“I do believe they are receiving preferential treatment, quite different from us. But this is part of the tour,” he said.
“The top tennis players always had these extras, we are kinda of used to it. We came here knowing that they would have better conditions for practicing, structure, hotels… they also have merits to have achieved all that they have to be the best players in the world. I don’t know if it’s fair, but I believe the conditions could be more similar than they are in this situation.”
Some players were recently bemused by a photo of Naomi Osaka that surfaced on social media before being removed. The reigning US Open champion was pictured on a court with four members of her team, which is more people than what those in Melbourne are allowed to train with.
As the Adelaide contingent continues their preparations, those most unhappy with them are likely to be the 72 players who are in strict quarantine. Demoliner is concerned about the elevated risk of injury that could occur due to the facts they are not allowed to leave their rooms. All players in this situation have been issued with gym equipment to use.
“I think that they will be at a considerable disadvantage compared to who can train. But we need to obey the law of the country, there is not much to do … until the 29th they will have to stay in the room and that is it,” he said.
“Whether it is fair or not, it is not up to me to say because I am not in this situation. The thing about having the other players who didn’t have contact with the positive cases to also stay in the rooms is the concern about the risk of injury, specially for singles players. It will be a tough challenge, especially at the beginning of the season.”
In recent days, officials have been holding video calls with players to discuss ways to address these concerns ahead of the Australian Open. Which will start a week after they are allowed to leave their rooms.
When the tournaments do get underway there are also questions about how the public will react to players who have made headlines across the country for their criticism of the quarantine process. A somewhat sore point for Australian’s with some nationals unable to return home due to the government restrictions. On top of that, people in Melbourne are concerned about a potential outbreak of COVID-19.
“It is a very complex situation. I fully understand the reaction of the Australian population considering the recent events… the effect that the players are bringing, the risks to the population,” Demoliner said of the current circumstances.
“We know this and obviously they are concerned with the whole situation, which is still very uncertain. On our side, though, they did allow us to come here to play. It is important to remember that the decision to welcome us was approved by the Australian Government, otherwise we would not be here.”
Demoliner is one of three Brazilian doubles players ranked to have a top 100 ranking on the ATP Tour along with Bruno Soares and Marcelo Melo.
EXCLUSIVE INVESTIGATION: Does Tennis Have A LGBT Inclusivity Problem?
Is it just a coincidence that there are no out players on the men’s Tour or is there a more significant reason that the sport needs to be aware of?
Tennis has an illustrious reputation when it comes to LGBT representation compared to some other sports.
Billie Jean King, who was first outed by the media in 1981, played an instrumental role in the formation of the WTA Tour and the campaign for equal pay highlighted by her infamous Battle of the Sexes match against Bobby Riggs. It was also during 1981 when Martina Navratilova came out as gay for the first time. Despite being one of the sports biggest stars, the multiple Grand Slam champion admits that she lost endorsement deals due to her sexuality. Nowadays the treatment and promotion of LGBT players have improved for the better, but does more need to be done?
In recent years tennis has dabbled in and out of the Rainbow Laces campaign with the British Lawn Tennis Association throwing their weight behind it. The initiative was created by LGBT charity Stonewall and initially marketed specifically towards football’s Premier League. The idea is to get players to wear rainbow laces in order to raise awareness of LGBT representation within sport. As for its effectiveness in combating homophobia, it is debatable.
“In the UK, sports teams have also been holding Rainbow Laces for the past seven years, yet homophobic language also remains common. Two-thirds of teenage football players and nearly half of male rugby players admit to recently using homophobic language with teammates (for example, fag), which is generally part of their banter and humour. At the amateur level, gay and bisexual males remain invisible,” Erik Denison from Monash’s Behavioural Sciences Research Laboratory wrote in a 2020 report.
“However, recent research suggests that refocusing the current Rainbow Laces campaign, which is underway, away from professional teams and strongly towards amateur sport settings could help fix these problems. We also need to change the education that is being delivered.”
It is important to take Denison’s conclusion with a pinch of salt as his assessment focused solely on team sports and not tennis. Inevitably, some of his findings might be also applicable to tennis, but it is unclear as to what extent.
If the rainbow laces approach does help the LGBT community to some degree and therefore any potential closeted player, should tennis bosses do more to promote it? UbiTennis has approached three governing bodies to generate their view with all of them saying they would be in favour of allowing players to participate.
“The work Premier League and Stonewall are doing to drive awareness around LGBT inclusion sets a great example, and we would absolutely support any ATP player that wishes to support such an initiative, or personally express themselves,” an ATP Spokesman told UbiTennis.
“We believe that tennis has an important role to play in promoting inclusivity in sport, and across wider society, and earlier this year Tennis United served as a platform for ATP to amplify voices around this important topic. The ATP has directed efforts for positive change across many causes via the ATP Aces For Charity programme, and we are currently reviewing our overall approach in this space.”
Unlike their female counterparts, there is currently no openly LGBT player on the ATP Tour and few historically. Bill Tilden, who won 10 Grand Slam titles throughout the 1920s, struggled with his sexuality during a time where gay sex was illegal and not accepted by society. More recently, America’s Brian Vahaly was a former top 100 player during the early 2000s, but chose to come out after retiring from the sport.
The WTA points out that they have been working with the ATP last season and addressed LGBT topics during their ‘Tennis United’ chat shows which was broadcast online.
“The WTA was founded on the principles of equality and opportunity, along with positivity and progress, and wholeheartedly supports and encourages players, staff, partners and fans’ commitment to LGBT+ initiatives,” a statement reads.
“The WTA supports tournament and Grand Slam LGBT+ projects both logistically and financially, amplifies our athletes’ voices on this topic through the Tour’s global platforms, and increased awareness by incorporating the LGBT+ spirit into our corporate identity in June across our digital platforms.
“Despite the challenges 2020 has presented, this year saw the WTA mark Pride month with a series of podcasts and web articles, interview guests on the WTA & ATP digital show Tennis United from the LGBT+ community, and through WTA Charities collaboration with You Can Play, offer equipment and financial donations and players participate in a virtual panel discussion.”
The International Tennis Federation is responsible for overseeing the running of the junior Tour, Davis Cup, Billie Jean King Cup (previously known as Fed Cup) and the Olympic Tennis tournament. A spokesperson said they would endorse any campaign which would support an equal playing field in the sport. Making reference to their Advantage All campaign which aims to ‘develop and maintain tennis as an equal advantage sport.’
“Tennis has a proud history of its athletes being at the forefront as advocates of positive social change, using their voice and platforms to raise awareness. We would be supportive of initiatives that reinforce the positive message that tennis is an equal advantage sport which is open to all,” UbiTennis was told.
EXCLUSIVE: How To Survive A Pandemic If You Work In Professional Tennis
Amid the heavy financial implications caused by COVID-19, UbiTennis looks at how two leading sports businesses have managed to survive over the past year.
At the start of 2020 it was business as usual for Sports communications agency The Emilia Group and their partnership with tennis. January saw them collaborate with one of the sports biggest events, the Australian Open, followed by the Thailand Open a month later. It was all going to plan until the COVID-19 pandemic not only slowed down their business but forced them to find a new direction.
Tennis has been one of the heaviest affected sports due to the virus with all professional tournaments being cancelled for months during 2020. Victims included Wimbledon, which hasn’t been cancelled since the Second World War. Across the globe, players were left without any earning opportunities and businesses working in the sport faced a bleak outlook.
“We lost eleven events, most of which were cancelled or postponed in the space of a few weeks in March and April, including major events like the Olympic Games and Wimbledon,” Emilia Group director Eleanor Preston said during an interview.
“We’re a small business and in a matter of a month or so we went from being on course to having one of our most successful years since we started the company ten years ago to having our most challenging year by far.”
Over the past decade, Preston and co-director Faye Andrews have managed to establish The Emilia Group as one of the prominent businesses within the sports directory, the International Tennis Federation, two Grand Slam tournaments and an array of events in Asia have been just some of their clients in recent time. Still, their resume was not enough to shield them from COVID-19 with the company losing an estimated £110,000 in potential or confirmed business last year due to the pandemic.
On the other hand, other companies have had a different experience. LiveWire Sport is a BAFTA-winning content agency who have constructed some of Wimbledon’s most popular videos such as the ‘we cheer for them’ video which was narrated by Roger Federer.
“Working in the digital space meant that actually our ability to do our work was not affected hugely, and demand for the kind of services we offer was still high – albeit many of our clients had to balance up the decrease in revenue from live events with the desire to find a way to still engage with sports fans on a global scale and of course to deliver value for their commercial partners, often via social and digital,” Livewire Director and Co-Founder, Caroline Cheese, said.
“We worked with our existing clients to build campaigns to maintain fan engagement, whether that be via esports and gaming, or maximising archive.”
A change in tactics
Like other industries, diversification was the key for survival. Joining most of the population, The Emilia Group got on board with the use of online video chat platforms by launching their own ‘media lounge’ via Zoom. Their goal was to keep the tennis community together while there was no sport happening. Not only was the idea a success with the Tiebreak Tens group backing them, it is now something they intend to do for the foreseeable future.
“They proved to be really popular because people were really missing the informal interaction that you get at events – the chats in the coffee or the sandwich queue, the laughs and the gossip. We wanted to recreate some of that, albeit virtually,” Preston explains.
“It’s something that we plan to keep doing because we could see journalists having to cover events remotely for a while to come.
“I was a tennis journalist on the Tour before doing this job so I’ve spent a lot of the last twenty years travelling and packing or unpacking a suitcase. Tennis is a travelling circus and I love it but it’s also been nice to slow down and step away from it for a while and remember that tennis isn’t everything.”
For LiveWire the timing of the pandemic was ironically advantageous for the launch of a brand new app they have been developing. Its aim is to try and generate content from athletes quicker than before which plays into the hands of the COVID-19 restrictions with those taking part being encouraged to do so from home.
“The LiveWire Studio app is designed to get high quality video from athletes, ambassadors and fans to video editors as quickly as possible. Its launch proved timely, with many sports organisations looking for a way to film content remotely and to harness the power of user-generated content,” Cheese explained about the project.
Adapting was another key element for their survival with The Emilia Group receiving a reprieve from the Lawn Tennis Association. With professional events halted last summer, the LTA launched their own series of events for British players.
Their task was to help with the promotion of The Progress Tour which featured a female-only line-up.
“Faye was on-site for that and the tournament itself was very successful. Those early events were so important for showing how tennis could adapt to the pandemic and still host competitions in a safe way,” Preston points out.
Undoubtedly there is light at the end of the tunnel after what has been a turbulent year. Although the clouds of uncertainty are not going away just yet, Tennis’ return date in 2021 was thrown into chaos due to a plan allowing players to enter Australia in December being ruled against by the government. They will now be arriving from January 14th onwards. Besides questions being raised over the Australian Open, there are also fears even more of the smaller events could be chopped as a consequence in the coming months.
Preston is refusing to reach the point of despair as she aims to recover some of the revenue her company lost, like many around the world she hopes the rapid development of COVID-19 vaccines will help aid the recovery more rapidly when it officially comes into effect.
“There’s reason to be optimistic beyond that because even if the vaccines are rolled out more slowly than we are all hoping, the industry and the Tours have done a great job of adapting and showing that tennis can carry on in a safe and manageable way,” she said.
“I think we’ve all learned that there are different ways of doing things and that can be a good thing because it’s our job to make sure that we keep improving the service we deliver.”
Cheese is also optimistic but admits to having concerns about the long-term impact the pandemic could have on the foundations of sports such as tennis.
“The fact that we have weathered the storm so far means I think we remain confident about the future. My main concern is for the smaller sports, events, leagues and clubs, as well as for the long-term impact of the pause in grassroots sport,” she said.
The financial impact of COVID-19 on tennis has been widespread. In Britain, the LTA has seen an estimated 40% fall in income which is roughly £30 million. Meanwhile, across the Atlantic this year’s US Open took place despite a 80% drop in revenue compared to 12 months prior.
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