Bianca Andreescu Continues Dream Run By Edging Out Svitolina - UBITENNIS
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Bianca Andreescu Continues Dream Run By Edging Out Svitolina

Teenager Bianca Andreescu beat Elina Svitolina in a three-set thriller to book her place in the final of Indian Wells.

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Bianca Andreescu (@BNPPARIBASOPEN on Twitter)

Bianca Andreescu continued her fairytale run in Indian Wells with a remarkable 6-3 2-6 6-4 win over Elina Svitolina in a thrilling semi-final.

 

The Canadian, 18, beat Dominika Cibulkova, Wang Qiang and Garbine Muguruza on her way to the semi-final, and she never looked daunted by the challenge of facing the Ukrainian.

“This is so incredible,” Andreescu said in her on-court interview. “This past week has been a dream come true. (I have loved) playing in front of amazing crowds like you guys.”

She continued, “Today I just believed in myself. I’ve watched these top players so many times on TV so it’s really incredible to play against them – and win!”

In the first three games of the match, Andreescu simply hit the ball as hard as she could and Svitolina absorbed the power and re-directed the ball sensibly.

This led to numerous errors from the Canadian and enabled the Ukrainian to move into a 3-0 lead.

However, Andreescu gathered herself at the changeover and came out with a different plan. She continued to hit the ball powerfully but the direction of her shots was far more intelligent.

The teenager also mixed things up. She sliced the ball at times, hit cross-court when she had previously gone down the line and came into the net occasionally.

She also dictated the play, and Svitolina simply could not handle her dramatic improvement. Consequently, Andreescu reeled off seven consecutive games to take the first set 6-3 and go 1-0 up in the second set.

Svitolina takes her chances to hit back

Bianca Andreescu (@BNPPARIBASOPEN on Twitter)

Perhaps inevitably, the Canadian could not sustain the same level forever. She made a string of errors to drop her serve to love and enable the Ukrainian to gain a foothold in the match.

Svitolina took advantage of this lull from Andreescu with a steady hold to move 2-1 ahead. That scoreline gave the World No.6 a platform to attack the Canadian in game four, and she did this to good effect to earn two break points.

Andreescu saved one and Svitolina wasted the other, but the game was not over yet. The Ukrainian got the better of a pulsating rally to earn another break point, and the Canadian netted a backhand to surrender her serve.

Svitolina made a couple of sloppy errors in the next game to gift Andreescu two break points. However, she re-focused, saved them both and went on to hold serve for a 4-1 lead.

Both players faced a few difficulties in their next service games, but both safely negotiated them to move the score on to 5-2 in the Ukrainian’s favour.

By this stage, it seemed like Svitolina knew how to deal with the type of shots Andreescu likes to play. She repeatedly read the Canadian’s intentions in game eight, and this enabled her to hit winners on the big points and break the teenager to clinch the set.

Andreescu starts the decider impressively but Svitolina fights back

Svitolina made a few poor decisions in the opening game of the decider. Andreescu pounced on these. She stepped inside the court and hit winners to break the Ukrainian. The Canadian then consolidated her advantage with a comfortable hold.

However, the World No.6 has experienced most situations in her eight years on the senior tour, and she did not panic. She played a series of smart points to hold serve, and then put pressure on the teenager by forcing a break point.

Andreescu saved it in trademark aggressive style. She then unleashed a string of big groundstrokes to secure an important hold and stay two games ahead at 3-1.

Svitolina responded superbly again. She played four commanding points to hold serve to love. She then put massive pressure on the Canadian’s serve by getting everything back and was rewarded with three break points.

The Ukrainian narrowly missed with a backhand down the line on the first. She then netted a backhand return on the second. But she took the third by drawing another error from Andreescu’s racket to level the score.

Andreescu pounces when Svitolina falters

Bianca Andreescu (@BNPPARIBASOPEN on Twitter)

At 30-30 in game seven, Svitolina made an unforced error. It cost her dearly, as the Canadian crunched a forehand winner to seize her second break of the set.

The World No.6 earned three break-back points by targeting Andreescu’s weaker forehand side. However, she missed a volley on the first one and the teenager saved the next two emphatically. She then won the next two points to move within one game of another big win in her young career.

In game nine, Svitolina eased to a 40-15 lead. However, the Ukrainian made two consecutive unforced errors to give the teenager a chance of a break.

Andreescu hit a powerful winner to earn match point, but just missed with another attempted put-away that would have ended proceedings. She kept going for her shots during the rest of the game, but Svitolina eventually held.

The Canadian made a couple of sloppy errors to fall 15-30 behind on her serve. She then advanced to the net on the next point and could only watch as the Ukrainian guided the ball past her.

Andreescu dug deep to save both break points. She then earned two more match points, which Svitolina saved with gutsy winners. However, the Ukrainian could not keep up these heroics, and on the Canadian’s fourth match point, the World No.6 netted a backhand. What a win for the teenager.

[Also published on womenssporthub.com]

 

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WTA unveils rebrand including new logo, marketing campaign and alignment of tournament tiers

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The WTA has unveiled a comprensive rebrand including a new logo, marketing campaign and alignment of tournament tiers. 

 

The Women’s Tennis Association WTA has introduced a new corporate identity redifining the organization’s strength as a collective utit of inspiring players and tournaments. 

The rebranding includes the WTA’s first logo redesign in 10 years and coincides with the announcement of a simplified numerical naming system for women’s tournaments. 

The new brand identity and marketing campaign has been developed for the WTA by design agency Landor Australia and will be fully integrated across the WTA, including television graphics, print materials, tournament branding, advertising, promotion, digital and social media. 

The WTA’s new brand image incorporates a dynamic reworking of the familiar letters W, T and A, with a tennis ball functioning as the crossbar of the A, and marks the return of a silhouette of a female tennis player. The serve is the only shot in tennis where the player has the absolute control and where the point begins. 

The logo brings a return of a kinetic energy and makes reference to the sport’s global nature, framing the player within a circle that evokes the universal spirit of the WTA platform. 

“The WTA is built on the grit, passion and determination of generations of athletes and tournament promoters. Our new logo embraces the visual language of tennis and celebrates heroic women who come together for “The Game”. We will wear it as a badge of pride and a reminder of the power of unity among strong individuals, by joining forces, we build something bigger than ourselves”, said Micky Lawler, President of the WTA and head of marketing initiatives.   

The WTA For the Game campaign will be highlighted by 30 and 60 second commercial spots as well as influencer stories that will be broadcast, published and posted across WTA player, tournament and affiliate channels. Fans are provided new insights into the individual narratives of players as they describe the defining moments that have shaped their tennis journey and what gives their game purpose. 

The “For the Game” campaign features a series of videos with in-their-own words storytelling from Naomi Osaka, Madison Keys, Garbine Muguruza, Ashleigh Barty, Petra Kvitova, Barbora Krejcikova, Su-Wei Hsieh, Bethanie Mattek Sands and more players from the tour’s singles and doubles ranks. 

The WTA also worked with the ATP to create consistency and alignment across professional tennis. Both Tours will share the same tournament tier and nomenclature system to create simplicity for fans and consumers starting from 2021. WTA tournaments will now be categorized as WTA 1000 (incorporating the former Premier Mandatory and Premier 5 tournaments), WTA 500 (formerly Premier 700), WTA 250 (International) and WTA 125 (125k Series). The revised nomenclature is not tied to specific ranking points (which stay the same) or prize money, it is a categorical system to help define WTA tournament categories. “Fans really respond to the unified approach which tennis is uniquely able to provide. We see it with ticket sales at combined women’s and men’s tournaments, viewership on shared broadcast platforms and the popularity of the “Tennis United” digital content series co-created by the WTA and ATP amidst the challenges of the 2020 season. Adopting this streamlined tournament naming system is 100% about making it easier for WTA fans, corporate partners and the media to engage and follow the sport”, said Lawler. 

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Father Of Dayana Yastremska Reveals The Reasons Behind Her Lacklustre Season

Alexander Yastremsky says his daughter was ‘mentally broken’ in recent weeks due to a personal issue.

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Rising star Dayana Yastremska struggled on the Tour during the second half of 2020 due to a family-related issue, according to her father.

 

The world No.29 closed out her season with three consecutive first round losses at the French Open, Ostrava and Linz to players who were ranked lower than her. Yastremska looked to be on course for a strong year after reaching the final of the Adelaide International in January. However, since then she has only managed to reach the quarter-final stage in one out of 10 tournaments played.

Reflecting on his daughter’s difficult season during an interview with Ukrainian Tennis, Alexander Yastremsky says she had been ‘mentally broken’ in recent weeks due to her mother having a series of surgeries on her eye.

“People were complaining like why Dayana had such poor results at Roland Garros and afterwards but they didn’t know it was a hard time for her mother,” he said.
“Before the first round she had a retinal detachment. She went through three surgeries in Paris and two more at home. Everything is fine now but at that time Dayana was broken mentally.”

Besides her mother’s health scare, Yastremska had to find a new structure in her team after the departure of Sasha Bajin following the US Open. Bajin, who is the former coach of Naomi Osaka, worked with her for less than a year. Last week it was confirmed that he will be working with Karolina Pliskova in the new year.

“Sascha Bajin is a good coach, very helpful but it turned out he wasn’t ours,” said Alexander. “I don’t look at this partnership as a mistake for Dayana, it was another experience for her but I don’t see any advantages either.”
“Everyone looks only at how good you play and what result you get.”

Prior to Bajin, Yastremska worked with Belgium’s Olivier Jeunehomme who guided her to three WTA titles between 2018-2019. Since his departure, she is yet to add to her title tally but did rise to a ranking high of 21st earlier this year.

“It’s not easy to work with Dayana she has a tough personality,” her father admits. “Relationships on and off the court are very important for her.
“Right now we have a new team, very positive and committed . That’s the key for us. There’s no need to brag about their achievements. Results will come and time will tell. Our focus is on the off-season and hard work.”

Yastremska has started her off-season in Dubai. She ends the year with a win-loss record of 15-12 and has made just over $486,000 in prize money.

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Karolina Pliskova hires Sascha Bajin as new coach

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Former world number 1 player Karolina Pliskova has hired German coach Sasha Bajin for the upcoming 2021 season. The Czech player has split up with Daniel Vallverdu. 

 

Under the guidance of Vallverdu Pliskova has not won a single title in 2020 but she reached her second final at the Internazionali BNL d’Italia in Rome, the tournament she won in 2019 beating Johanna Konta. This year she was forced to withdraw from the Rome final against Simona Halep due to an injury problem. 

Pliskova successfully defended her 2019 title in Brisbane and lost to Anastasya Pavlyuchenkova in the third round of the Australian Open and was defeated by Elena Rybakina in the quarter finals in Dubai. She lost to Ons Jabeur in Doha. In her first tournament after the suspension due to the pandemic Pliskova was beaten by Veronika Kudemertova in the second round at the Western and Southern Open in New York. At the US Open Karolina was knocked out by Caroline Garcia in the second round. 

The Czech star lost in the first round in Ostrava after winning the first set. 

Bajin parted his ways with Ukraine’s Dayana Yastremska in 2020. The Ukrainian player was not happy after Bajin praised Naomi Osaka, who beat Yastremska at the US Open. 

Pliskova introduced her new coaching team to her fans on Twitter. 

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