(VIDEO) Serena Williams Narrates New Nike Advert Celebrating Female Athletes - UBITENNIS
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(VIDEO) Serena Williams Narrates New Nike Advert Celebrating Female Athletes

The former world No.1 talks about female empowerment is her latest campaign with Nike.

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Serena Williams (photo by chryslène caillaud, copyright @Sport Vision)

23-time grand slam champion Serena Williams has become the voice to Nike’s latest Just Do It advert that was broadcasted for the first time on Sunday evening in America.

 

Called ‘Dream Crazier’ the 90-second video celebrates women who have ‘Broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.’ It features athletes such as gymnast Simone Biles, San Antonio Spurs assistant coach Becky Hammon and Olympic fencer Ibtihaj Muhammad.

Narrated by Williams, the advert made its TV debut during the Oscars. Last year the award ceremony attracted its worst ever TV audience in America, but it was still viewed by 26.5 million people.

“If we show emotion, we’re called dramatic,” Williams says in the ad. “If we want to play against men, we’re nuts. And if we dream of equal opportunity, we’re delusional. When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.”
“But a woman running a marathon was crazy. A woman boxing was crazy. A woman dunking, crazy. Coaching an NBA team, crazy. A woman competing in a hijab, changing her sport, landing a double-cork 1080, or winning 23 grand slams, having a baby, and then coming back for more, crazy, crazy, crazy, and crazy.
“So if they want to call you crazy, fine. Show them what crazy can do.”

Nike’s infamous Just Do It campaigns began in 1988 with their first national TV advert. The  slogan was created by advertising executive Dan Wieden, who was inspired by the last words serial killer Gary Gilmore said before he died. Gilmore said ‘let’s do it’ moments before he was executed by a firing squad in 1977.

Williams was at the Oscars when the advert debuted. The former world No.1 presented Best Picture nominee A Star Is Born during the first hour of the show. Giving a powerful speech about chasing after your dreams to the star-studded audience.

When we’re young, we all have dreams of what we can accomplish in life,” she said. “Having the dream is easy. Making it come true is hard.”

Williams is set to return to the tour next month at the BNP Paribas Open in Indian Wells.

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Hong Kong Open Postponed Due To Political Unrest

There is bad news for fans of the Asian tournament.

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The Hong Kong Open (image via https://twitter.com/hktennisopen)

The next instalment of the Hong Kong Open has been put on hold after authorities decided to postpone the tournament due to mass protests taking place in the region.

 

Hong Kong has been rocked by unrest in recent weeks with many protesting against a controversial extradition bill that was put forward. Where residents of Hong Kong could be tried for their crimes in mainland China. The area has been a Special Administrative Region of China since 1997 after sovereignty was transferred from Britain. The bill has since been scrapped, however, protests for greater democratic reform are ongoing.

“As the winner of the WTA International event of the year award in 2018, we strive to maintain a high standard of the event for all participants, players and the fans in particular. However, after extensive discussions with our key stakeholders, we conclude that a smooth running of the tournament can be better assured at a later time.” A statement reads.
“The event organisers and WTA are in active discussion on identifying an alternate week for the hosting of the event. Further announcements will be made in due course.”

The tournament is currently held in Victoria Park, which was named after Queen Victoria. The park has become one of the rallying points where anti-government protesters gather. Other sports events and concerns have also been affected by the unrest in recent times. Both the Hong Kong ASTC Sprint Triathlon Asian Cup and the Asian Aquathlon Championships were cancelled over safety concerns.

It is unclear as to when the Hong Kong Open will be moved to or if it will take place at all in 2019. Discussions are currently ongoing with the WTA. Originally it was set to get underway on October 7th. Jelena Jankovic, Caroline Wozniacki and Dayana Yastremska are former champions of the event. It has been a regular fixture on the calendar since 2014.

Last year, more than 70,000 people attended the weeklong tournament, according to tournament figures.

Two WTA events will still take place during the week commencing October 7th. They will be in Linz, Austria and Tianjin, China.

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Kim Clijsters announces her come-back to the WTA Tour in 2020

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Four-time Grand Slam champion Kim Clijsters is planning to come out of retirement and make her return to the WTA Tour in 2020.

 

The Belgian 36-year-old has announced in an interview on the WTA Website on Thursday that she wants a new challenge in her life after retiring from tennis after the 2012 US Open.

Cljisters won her maiden Grand Slam title at the 2005 US Open. The Belgian player, who started a professional career in 1997 and first reached the world number 1 spot in 2003, took her first break from tennis in 2007 to start a family. She gave birth to her first daughter Jada in February 2008 and came out of retirement to play her first tournaments at the Rogers Cup and at the Western and Southern Open in August 2009.

She made her first come-back on the Grand Slam stage as an unranked player after a 26-month-break to win the 2009 US Open, when she became the first mother to become a Grand Slam title since Evonne Goolalong at Wimbledon in 1980.

The Belgian legend successfully defended her title at the US Open in 2010. She returned to the top of the ranking with her triumph at the 2011 Australian Open.

Cljsters won 41 WTA Tour titles during her career and four Grand Slam trophies and three WTA Finals titles in 2002, 2013 and 2010. She gave birth to two more children Jake and Blake and has continued her work at her tennis academy.

“The love for the sport is obviously still there, but the question still is, am I capable of bringing to it to a level where I would like it to be at and where I want it to be at before I want to be at a high level of one of best women’s sports in the world. I don’t feel like I need to prove anything, but I want o challenge myself and I want to be strong again. Let’s see if I can get my body in shape to play tennis at a level where I would like it to be at, that I have in mind of where I would like to get to, and see if it’s possible. To see if my body is capable of even doing that”,said Cljsters.

 Cljsters will face a tough challenge against the new generation led by Bianca Andreescu, who won her first Grand Slam title at the US Open last week at the age of 19.

“There are times during the US Open when I see some of the tennis I think, No way, that’s not where I am going to be able to get to because it just looks like they are hitting the ball so much harder. I have always had that in me even when I was playing back in the day and I was ranked up five in the world. I always saw everybody, Oh my God, they move so well or they hit the ball so hard or they have so much variety in their game. I feel like that is getting better and I still have time to become tennis-fit again. We will see where it will end. It’s exciting and I am happy with being able to do this and that so far, it doesn’s influence my life as a mother”, said Cljsters in her interview to the WTA Website.   

 

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Andy Murray To Play Four Tournaments In A Row Following Shanghai Wild Card

It is going to be a busy few week’s for the British player as he continues his comeback to the tour.

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The comeback of former world No.1 Andy Murray is gaining momentum after he received a wild card into the most high-profile men’s tournament in China.

 

The three-time Grand Slam champion has been given entry into the Shanghai Masters, which will get underway on October 5th. Murray is one of only three players to have won the title three or more times. His last triumph was back in 2016 when he defeated Spain’s Roberto Bautista Agut in the final. That was also the last time the Brit played in the tournament after being hampered by a serious hip injury over the past two years.

“I’m really looking forward to going back to Shanghai, a tournament I have had success at in the past.” Murray said in a statement.
“Thanks to the tournament for a wild card, it’s great to be able to continue my comeback and play more tennis in China. Shanghai is a great city; I feel comfortable there and the fans are always supportive.”

Murray is continuing his return to the tour after undergoing hip resurfacing surgery earlier this season. The second operation he has had on his hip in as many years. So far in his singles comeback, the 32-year-old has lost his opening matches in Cincinnati (to Richard Gasquet) and Winston-Salem (to Tennys Sandgren). He is currently ranked 415th in the world.

“We are delighted to have Andy return to the tournament where he has been so successful,” Shanghai tournament director Michael Luevano said. “He is incredibly popular with our fans and we are all thrilled to see him back on the courts and heading to Shanghai.’
“He has been through a lot physically in recent times so to see him back doing what he loves is very rewarding for everyone in tennis.”

The addition of Shanghai to his schedule means Murray will play four tournaments in four weeks across two continents. He will also play at events in Zhuhai (ATP 250) and Beijing (ATP 500) prior to the Masters tournament. Then the week after, he will return to Europe to play at the European Open (ATP 250) in Antwerp, Belgium.

Murray is hoping to return back to his top form. So far in his career, he has won 45 titles on the ATP Tour and spent 41 consecutive weeks as world No.1.

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