Roger Federer Under Fire For Staring In ‘Uninspiring’ And ‘Awful’ Uniqlo Advert - UBITENNIS
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Roger Federer Under Fire For Staring In ‘Uninspiring’ And ‘Awful’ Uniqlo Advert

Critics have slammed Federer’s acting skills in a new campaign for the Japanese brand.

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Seven months into Roger Federer’s sponsorship deal with Uniqlo, the former world No.1 has starred in what some are claiming to be his worst ever appearance in an advert.

 

Earlier this week a new campaign fronted by Federer went live online. Uniqlo has chosen to use the 20-time grand slam champion to front a multimedia campaign to promote their £35 EZY Jeans and other comfortable clothes they sell. A 31-second advert tells a visual story of Federer ‘enjoying life at home in jeans,’ according to campaignlive.co.uk.

The video starts with Federer playing the piano. To be more specific, the 37-year-old was playing the opening bars to ‘Prelude No 1 to Well Tempered Clavier’ by Johann Sebastian. During the advert, the 37-year-old spoke about how he didn’t begin to ‘truly start’ winning until he began ‘making time for himself.’ A somewhat meaningful message the campaign is trying to get to its audience. However, as for the link to the jeans, he concludes with “my life, my jeans. Authentic jeans with all day comfort.”

Unfortunately for both Federer and Uniqlo, their advert hasn’t received widespread acclaim. In some cases, it has been the total opposite. Branding in Asia, a website that focuses on marketing in the Asia pacific region, took aim at Federer’s acting skills.

“We’re ranking this quite low on the inspiration scale, and let’s be honest, Federer’s acting could use a bit more passion.” The website wrote.

Australian media brand B&T Magazine are a bit more harsh when it came to giving their verdict on the advertising. In a post on their website, they wrote that Federer needs to ‘brush-up’ on both his acting and Piano skills.

“A new ad for Japanese budget fashion chain Uniqlo shows that the 20-time Grand Slam champ may need to brush-up on both his piano and his acting skills.” B&T wrote.
“It’s unclear who the agency is that’s behind the rather awful ad, however, a spokesperson for the brand has described the spot as a visual story of the tennis champion “enjoying life at home in jeans”. They later added.

Matt Butler from The I newspaper commented that the campaign represents a ‘new low’ and makes Federer looks like an ‘absolute plum.’ Besides being another figure to comment on the acting skills, Butler summarized it as a ‘masterclass-cum-car-crash.’

“But do you know what the absolute worst part of this car-crash of an advert is? They made Federer do the whole thing in shoes with no socks. Poor Roger.” The I article reads.

Last year Federer joined Uniqlo from Nike in a deal reportedly worth $300 million over a 10-year period. Forbes Magazine lists him as the highest paid tennis player of 2018.

You can check out the advert below.

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Jannick Sinner saves two match points to reach the third round at the US Open qualifying round

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Italian 18-year-old rising star Jannick Sinner came back from one set down to beat Croatia’s Viktor Galovic 4-6 7-6 (7-2) 7-5 after two hours and 49 minutes advancing to the third round of the US Open qualifying round.

 

Galovic went up an early break in the first game and held his serve until the 10th game, when Sinner earned two break-back points. Golovic held his serve to win the first set 6-4.

Sinner wasted a break point in the fourth game, but he broke serve in the sixth game to open up a 4-2 lead. Galovic broke back, when Sinner was serving for the set. Galovic saved two set points at 6-5 forcing the second set to the tie-break, where Sinner cruised through to winning the second set 7-2.

Galovic went up a break in the fourth game to build up a 4-1 lead.

Sinner saved two two match points at 2-5 on his serve before winning five consecutive games to win the third set 7-5. Galovic dropped his serve, when he was serving for the match. Sinner broke again in the 11th game, but he had to save two break-back points, as he was serving for the match.

Sinner won his first match on the ATP Masters 1000 in Rome beating Steve Johnson in three sets and is currently ranked world number 131.

The player from SudTyrol will play against Spain’s Mario Vilella Martinez for a spot in the main draw.

Martinez fought back from losing the first set to beat Akira Santillan 6-7 (6-8) 6-4 6-2.

 Jiri Vesely overcame Jason Jung 6-4 5-7 7-5 setting up a match against Paolo Lorenzi for a spot in the main draw. Lorenzi beat Enzo Couacaud 7-6 (7-3) 6-3.

Guillermo Garcia Lopez cruised past Noah Rubin 6-1 7-6 (7-3) securing his spot in the third round where he will face Constant Lestienne, who swept aside Paolo Lorenzi 6-3 6-0.

 

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Dominic Thiem Downplays US Open Chances

The world No.4 has given a frank assessment about his hopes at the New York major shortly after the draw was made on Thursday.

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Dominic Thiem may be a top four seed in next week’s US Open, but the Austrian has played down the prospect of him winning his first grand slam title at the event.

 

The 25-year-old has experienced a setback in his build up to the tournament. Since winning the Kitzbuhel Open on clay, Thiem has only managed to play three matches on a hard court. Reaching the quarter-finals of the Rogers Cup in what what was his best-ever run at the tournament. However, more recently Thiem has been sidelined from action due to a virus and pulled out of the Cincinnati Masters.

Thiem’s first round opponent at the US Open will be Italy’s Thomas Fabbiano, who has suffered two consecutive first round losses on the tour. Fabbiano reached the third round in New York back in 2017, but has missed the two most recent editions.

“Without a doubt, there are much tougher rivals than Thomas Fabbiano in a first round, although I must say that, after overcoming this viral disease, I do not expect miracles.” Thiem told Sky Sport Austria on Thursday.

Heading into the event, Thiem has said he has set out no goal. He will be defending 360 ranking points after reaching the quarter-finals 12 months ago before losing in a five-set thriller to Rafael Nadal. Overall, Thiem’s win-loss at the US Open is 15-5 heading into this year.

“Right now I do not consider reaching a quarterfinals or a semifinal. I want to go round to round, looking beyond would be presumptuous.” He said.
“In the next few days I will keep my training to a minimum, the goal is to be in perfect shape on Monday.”

Despite his recent setbacks, 2019 has been a season of success for the world No.4. In March he won the biggest title of his career at the BNP Paribas Open in Indian Wells. He would then go on to win trophies in Barcelona and Kitzhbuel. However, in the grand slams he has been less consistent. At the French Open Thiem reached the final, but has failed to win back-to-back matches at both the Australian Open (second round) and Wimbledon (first round). Although at the Australian Open he was forced to withdraw from the tournament due to illness.

The US Open will get underway on Monday.

Dominic Thiem at the US Open

2018
Round Rank Opponent W-L Score
Quarter-Finals 1
Rafael Nadal ESP
L 60 46 57 764 675
Round of 16 5
Kevin Anderson RSA
W 75 62 762
Round of 32 74
Taylor Fritz USA
W 36 63 765 64
Round of 64 31
Steve Johnson USA
W 675 63 57 64 61
Round of 128 81
Mirza Basic BIH
W 63 61 64
2017
Round Rank Opponent W-L Score
Round of 16 28
Juan Martin del Potro ARG
L 61 62 16 671 46
Round of 32 34
Adrian Mannarino FRA
W 75 63 64
Round of 64 108
Taylor Fritz USA
W 64 64 46 75
Round of 128 186
Alex de Minaur AUS
W 64 61 61
2016
Round Rank Opponent W-L Score
Round of 16 142
Juan Martin del Potro ARG
L 36 23 (RET)
Round of 32 39
Pablo Carreno Busta ESP
W 16 64 64 75
Round of 64 89
Ricardas Berankis LTU
W 64 63 62
Round of 128 66
John Millman AUS
W 63 26 57 64 63
2015
Round Rank Opponent W-L Score
Round of 32 14
Kevin Anderson RSA
L 36 673 673
Round of 64 70
Denis Istomin UZB
W 64 64 10 (RET)
Round of 128 76
Daniel Gimeno-Traver ESP
W 75 63 75
2014
Round Rank Opponent W-L Score
Round of 16 7
Tomas Berdych CZE
L 16 26 46
Round of 32 21
Feliciano Lopez ESP
W 64 62 63
Round of 64 12
Ernests Gulbis LTA
W 46 36 64 63 63
Round of 128 84
Lukas Lacko SLO
W 63 63 62

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Chris Evert On Why Coco Gauff Winning The US Open May Not Be A Good Thing

The former world No.1 speaks out about the teenage tennis prodigy.

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Cori Gauff - Wimbledon 2019 (photo via Twitter, @Wimbledon)

At next week’s US Open, one of the talking points of the women’s draw will be rising star Coco Gauff who will be making her main draw debut at Flushing Meadows.

 

The 15-year-old tennis prodigy grabbed the attention of many during the Wimbledon Championships. It was at the event where she became the youngest player in the Open Era to successfully qualify. Then she stunned former world No.1 Venus Williams, Magdalena Rybarikova and Polona Hercog en route to the fourth round. Where she lost to eventual champion Simona Halep.

Gauff’s rapid rise in the sport has caught the attention of both her rivals and sponsors. She already has deals with Barilla and New Balance. Amounting to an estimated $1 million, according to Forbes Magazine. Those brands will be hoping for the teenager to make another deep run at the final grand slam of the season. However, one former champion has warned against any potential success.

18-time grand slam champion Chris Evert is concerned that too much is happening to Gauff at a young age. Going as far as saying that success at the major event could be counterproductive. Gauff is currently ranked 141st in the world and is the youngest player in the top 500.

“I don’t know if it’d be necessarily great for her to win the Open.” Evert said during an interview with The New York Post.
“If she continues to play the way she is, have some big wins, still develop her game and be a normal 15-year-old with some semblance of privacy, then that’d be the most successful picture of her.’
“There’s no doubt there is Grand Slam potential in her, after watching her at Wimbledon. But I am very cautious because she is so young and so many things can happen between 15 and 20 (years old), mentally, physically, emotionally.”

Evert was 19 when she won her first major title at the 1974 French Open. In total she contested 34 grand slam finals over a 15-year period.

Earlier this week Gauff made an appearance at the Winston-Salem Open. A men’s tournament that is categorised as an ATP 250 event. She took to the court to play an exhibition match against world No.2 Ash Barty. Gauff edged out the reigning French Open champion 6-4, 2-6, [10-8].

“It was super fun. It’s different to kinda play in an atmosphere like that and not be in a tournament. It was cool to play with Ash and hopefully we can do it again sometime,” Gauff told reporters on Wednesday.
“I’m kind of sad to leave [Winston-Salem] because New York is busy but it was good to get the calm before the storm.”

Gauff will take on Russian world No.76 Anastasia Potapova in the first round of the US Open. There is a chance that she could play defending champion Naomi Osaka in the tournament if they both reach the third round.

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