Ubitennis director Ubaldo Scanagatta interviews Rolex’s Laurent Delanney at the Monte-Carlo Rolex Masters.
Delanney has worked for the ATP for many years and has recently started to work with watch company Rolex. Rolex sponsors many players such as Grigor Dimitrov, Dominic Thiem and Garbine Muguruza. In this interview with Ubaldo, Laurent speaks about Rolex’s role in communication especially in the Tennis world, as it sponsors many grand slams and players.
He also speaks about the challenges of communicating with Tennis’s big stars such as Roger Federer, Rafael Nadal and Caroline Wozniacki as well as speaking about how their achievements play a big role in their branding from a Rolex perspective.
Here is the interview below, remember the Monte-Carlo Semi-Finals take place tomorrow with Rafael Nadal looking to win his 11th title:
https://soundcloud.com/ubitennis/laurent-delanney-orgogliosi-di-federer-rolex-montecarlo-un-binomio-perfetto
